Realme

Apple’s partners and Samsung apply for India’s $6.6 billion local smartphone production program

Posted by | Apple, Asia, Gadgets, hardware, india, oppo, Realme, Samsung, vivo, Xiaomi | No Comments

South Korean giant Samsung, Apple’s contract manufacturing partners Foxconn, Wistron and Pegatron, and Indian smartphone vendors Micromax and Lava among others have applied for India’s $6.6 billion incentive program aimed at boosting the local smartphone manufacturing, New Delhi said on Saturday.

The scheme, called Production-Linked Incentive Scheme, will offer a range of incentives to companies including a 6% financial incentive on additional sales of goods produced locally over five years, with 2019-2020 set as the base year, India’s IT Minister Ravi Shankar Prasad said in a press conference.

22 companies have applied for the incentive program — that also includes manufacturing of electronics components — and have agreed to export 60% of their locally produced units outside of India, said Prasad. He said the companies estimate they will produce smartphones and components worth $153 billion during the five-year duration.

The Production-Linked Incentive Scheme is aimed at turning India into a global hub of high-quality manufacturing of smartphones and support Prime Minister Narendra Modi’s push to make the country self-reliant, said Prasad.

A total of 22 companies have filed their application under the PLI Scheme. These companies will produce mobile phones and components worth Rs 11.5 lakh crore in the coming 5 years out of which products worth Rs 7 lakh crore will be exported. pic.twitter.com/3yUky3HkOC

— Ravi Shankar Prasad (@rsprasad) August 1, 2020

As part of their applications, the companies have also agreed to offer direct and indirect employment to roughly 1.2 million Indians, the Indian minister said.

The interest of Samsung and Apple, two companies that account for more than 50% of the global smartphone sales revenue, in India is a testament of the opportunities they see in the world’s second largest internet market, said Prasad. “Apple and Samsung, India welcomes you with attractive policies. Now expand your presence in the country,” he said.

Missing from the list of companies that the Indian minister revealed today are Chinese smartphone makers Oppo, Vivo, OnePlus, and Realme that have not applied for the incentive program.

The Indian government did not prevent companies from any country from participating to the program, Prasad insisted in a call with reporters Saturday noon. Chinese smartphone vendors command roughly 80% of the Indian handset market, according to research firm Canalys.

“We are optimistic and looking forward to building a strong ecosystem across the value chain and integrating with the global value chains, thereby strengthening electronics manufacturing ecosystem in the country,” he said. The deadline for applying to participate in India’s program, which began in April, ended on Friday this week.

The participation of Wistron, Foxconn, and Pegatron is also indicative of Apple’s future plans to produce locally in India. Apple’s contract manufacturing partner, Taiwan-based Wistron, first began assembling older iPhone models in 2017. Last month, Foxconn kickstarted assembly of a small batch of iPhone 11 units. This was the first time any Apple supplier assembled a current-generation iPhone model in the country.

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Chinese firms rush to bring 5G smartphones to India

Posted by | 5g, Android, Asia, Gadgets, hardware, india, oppo, Qualcomm, Realme, smartphones, vivo, Xiaomi | No Comments

India is unlikely to have any substantial coverage of 5G until at least the end of next year, with telecom operators in the country yet to participate in a spectrum auction. But that hasn’t stopped Chinese vendors Oppo, Vivo and Xiaomi from bringing 5G-enabled smartphones to the world’s second largest handset market.

Xiaomi, Vivo’s sub-brand iQoo and Oppo’s sub-brand Realme have all moved in tandem to unveil their 5G smartphones in the last week. While Xiaomi, which has been the top handset vendor in India for more than two years, only showcased its recently unveiled 5G-enabled MiMix Alpha smartphone at several of its physical stores in the country, the other two companies have moved to launch new phones.

Vivo, India’s second largest phone vendor, launched the iQoo 3, which features a 6.44-inch display with screen resolution of 1080 x 2400 pixels, 4,440 mAh battery (with support for 55W fast charging ), and runs Android 10. It is powered by Qualcomm Snapdragon 865, coupled with 8GB of RAM and 128GB storage. It sports four rear cameras — 48MP main shooter, 13MP telephoto, 13MP ultra-wide and 2MP depth-sensor — and a 16MP selfie sensor.

The phone’s prices start at 36,990 Indian rupees ($515), which goes up to 44,990 ($627) Indian rupees for variants with additional storage and memory.

Realme, which is giving the top phone makers a run for their money in India, launched the X50 Pro 5G that features a 6.44-inch display of screen resolution and 1080 x 2400 pixels with support for 90Hz refresh rate. It is powered by Qualcomm Snapdragon 865 SoC, coupled with 12GB of RAM and a 4,200 mAh battery with 65W Super Dart charging support.

On the photography front, it houses a 65MP primary shooter, 8MP ultra-wide sensor, 12MP telephoto shooter and a 2MP portrait sensor. On the front is a setup of duo-selfie sensors of 32MP and 8MP.

The Realme X50 Pro 5G is priced at 37,999 Indian rupees ($530), which goes as high as 44,999 Indian rupees ($627) for variants with additional storage and memory.

Executives at the companies said that the rationale behind launching a 5G phone so ahead of time was to offer future-proof devices. Additionally, Qualcomm also requires phone vendors to use X55 5G modem if they want to use its flagship Snapdragon 865 SoC.

An executive with Poco, which recently spun out of Xiaomi, also chimed in:

5G

Now that we have your attention. Just letting you know – we’re here to give you everything you need, nothing you don’t. pic.twitter.com/wdWYQMduON

— C Manmohan (@cmanmohan) February 24, 2020

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Smartphone maker Realme is taking India and other emerging markets by storm

Posted by | Asia, Gadgets, hardware, india, oppo, Realme, Samsung, Samsung Electronics, Xiaomi | No Comments

As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge.

Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world’s second largest smartphone market in the quarter that ended in September, research firm IDC said on Monday.

While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India rose at a staggering 401.3% since the same period last year, according to IDC.

Market share of smartphone vendors in India

What’s fascinating about Realme’s expansion in India is just how closely it is replicating Xiaomi’s playbook in the country. Like Xiaomi, Realme for a year sold phones only through an online channel to cut overhead costs. Last quarter, the company began selling phones in India through offline stores, which still account for more than two-thirds of all smartphone sales.

In terms of online-only shipment, the company’s market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this year, the research firm said.

Realme has launched more than a dozen aggressively priced smartphone models so far, all priced between $80 to $240 — the sweet spot in the local market. In fact, IDC says Realme’s C2, 3i and 3 models — priced between $80 and $110 — were the top-selling phones for the company in Q3 this year.

Like Xiaomi’s handsets, Realme smartphones pack above the punch — sporting some of the highest-end hardware modules for their price range. The $80 Realme C2 features a six-inch HD+ display, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it supports 4G networks and has a facial unlock feature.

Other markets

Realme today operates in 18 countries, including its home market China, Indonesia, Malaysia, Pakistan, Vietnam and Egypt. In May this year, the company entered the European region.

In a report Counterpoint shared with its clients recently, the research firm said that based on the number of smartphones that Realme has shipped, the company’s rank went from 47th in Q3 2018 to 7th as of September this year. By shipping more than 10 million smartphones, the Chinese firm’s shipment grew by a whopping 808% during this period, the research firm said.

India and Indonesia accounted for more than 80% of smartphones that Realme has shipped to date, according to Counterpoint.

“We expect realme to become a serious contender in the market next year as growth will continue in emerging markets and online channels. The value for money proposition is also powerful in times of stagnant economic growth globally,” Counterpoint analysts wrote.

The aggressive growth of Realme hasn’t gone unnoticed with Xiaomi. The two companies have already exchanged testy words with one another and made allegations.

Hey @FrancisRealme , as a fellow marketer I’m sure you’d value the time & creativity that goes into designs. Could you please ask your team to abstain from taking this close an inspiration.

Thanks 👍

Hope to catch up the next time you are in Bangalore 🙂pic.twitter.com/y7PovSBuw3

— Anuj Sharma (@s_anuj) October 1, 2019

And you thought smartphone wars were over.

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