oppo

Apple’s partners and Samsung apply for India’s $6.6 billion local smartphone production program

Posted by | Apple, Asia, Gadgets, hardware, india, oppo, Realme, Samsung, vivo, Xiaomi | No Comments

South Korean giant Samsung, Apple’s contract manufacturing partners Foxconn, Wistron and Pegatron, and Indian smartphone vendors Micromax and Lava among others have applied for India’s $6.6 billion incentive program aimed at boosting the local smartphone manufacturing, New Delhi said on Saturday.

The scheme, called Production-Linked Incentive Scheme, will offer a range of incentives to companies including a 6% financial incentive on additional sales of goods produced locally over five years, with 2019-2020 set as the base year, India’s IT Minister Ravi Shankar Prasad said in a press conference.

22 companies have applied for the incentive program — that also includes manufacturing of electronics components — and have agreed to export 60% of their locally produced units outside of India, said Prasad. He said the companies estimate they will produce smartphones and components worth $153 billion during the five-year duration.

The Production-Linked Incentive Scheme is aimed at turning India into a global hub of high-quality manufacturing of smartphones and support Prime Minister Narendra Modi’s push to make the country self-reliant, said Prasad.

A total of 22 companies have filed their application under the PLI Scheme. These companies will produce mobile phones and components worth Rs 11.5 lakh crore in the coming 5 years out of which products worth Rs 7 lakh crore will be exported. pic.twitter.com/3yUky3HkOC

— Ravi Shankar Prasad (@rsprasad) August 1, 2020

As part of their applications, the companies have also agreed to offer direct and indirect employment to roughly 1.2 million Indians, the Indian minister said.

The interest of Samsung and Apple, two companies that account for more than 50% of the global smartphone sales revenue, in India is a testament of the opportunities they see in the world’s second largest internet market, said Prasad. “Apple and Samsung, India welcomes you with attractive policies. Now expand your presence in the country,” he said.

Missing from the list of companies that the Indian minister revealed today are Chinese smartphone makers Oppo, Vivo, OnePlus, and Realme that have not applied for the incentive program.

The Indian government did not prevent companies from any country from participating to the program, Prasad insisted in a call with reporters Saturday noon. Chinese smartphone vendors command roughly 80% of the Indian handset market, according to research firm Canalys.

“We are optimistic and looking forward to building a strong ecosystem across the value chain and integrating with the global value chains, thereby strengthening electronics manufacturing ecosystem in the country,” he said. The deadline for applying to participate in India’s program, which began in April, ended on Friday this week.

The participation of Wistron, Foxconn, and Pegatron is also indicative of Apple’s future plans to produce locally in India. Apple’s contract manufacturing partner, Taiwan-based Wistron, first began assembling older iPhone models in 2017. Last month, Foxconn kickstarted assembly of a small batch of iPhone 11 units. This was the first time any Apple supplier assembled a current-generation iPhone model in the country.

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Apple begins assembling iPhone 11 in India

Posted by | Apple, Apps, Asia, Gadgets, hardware, india, iPhone, iphone 11, OnePlus, oppo, Samsung, TC, vivo, Xiaomi | No Comments

Apple’s contract manufacturing partner Foxconn has started to assemble the current generation of iPhone units — the iPhone 11 lineup — in its plant near Chennai, India, a source familiar with the matter told TechCrunch.

A small batch of locally manufactured iPhone 11 units has already shipped to retail stores, but the production yield is currently limited, the person said, requesting anonymity as matters are private. Apple, in general, has ambitions to scale up its local production efforts in India, the person said.

The local production of current iPhone 11 models illustrates Apple’s further commitment to India, the world’s second largest smartphone market, as it explores ways to cut its reliance on China, which produces the vast majority of iPhone models today.

Apple’s contract manufacturing partner, Taiwan-based Wistron, first began assembling older iPhone models in 2017. But until now, Apple has not been able to have an assembly partner produce the current generation iPhone model in India.

Wistron, which has locally assembled older iPhone SE, iPhone 6s and iPhone 7 models in the past in its Bangalore plant, currently assembles iPhone XR units in India. Apple discontinued the local production of iPhone SE and iPhone 6s last year, the person said.

Piyush Goyal, India’s Minister of Commerce and Industry, tweeted on Friday that Apple had begun assembling iPhone 11 models in India. Apple did not comment on this story.

Assembling handsets in India enables smartphone vendors — including Apple — to avoid roughly 20% import duty that the Indian government levies on imported electronics products.

Xiaomi, Vivo, Samsung, Oppo, OnePlus and a range of other smartphone companies have inked deals with contract manufacturers across India in recent years to produce much of their locally sold smartphone units in the country itself.

Xiaomi, which has been the top smartphone vendor in India since late 2018, said earlier this month that nearly every smartphone it sells in India is produced in the country.

Apple has been exploring ways to ramp up its production in India for years, but the company has struggled to find contract manufacturers that adhere to its safety and quality standards, people familiar with the matter have told TechCrunch.

News outlet The Information reported in March that some of Apple’s other contract manufacturers have attempted to enter — or expand in — India, but have run into regulatory and local law issues. Pegatron, another assembly partner of Apple, plans to set up a local subsidiary in India and begin operations in the country, according to Bloomberg.

Foxconn, which counts India as one of its biggest markets, plans to invest $1 billion in its operations in the country, Reuters reported earlier this month. In June this year, New Delhi announced a $6.6 billion plan to attract top smartphone manufacturers.

Apple plans to launch its online store in India in a few months and open its first brick-and-mortar retail store next year, chief executive Tim Cook announced earlier this year. The online store’s launch in India remains on track despite the pandemic, a person familiar with the matter said.

The iPhone maker currently commands roughly 1% of the smartphone market in India, but is among firms that dominate the premium handset segment (phones priced at $400 or above). Apple has also been the least impacted smartphone maker in the country amid the coronavirus pandemic.

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India smartphone shipments slashed in half in Q2 2020

Posted by | Apple, Asia, China, coronavirus, COVID-19, Gadgets, Handset, hardware, india, oppo, Samsung, smartphone, vivo, Xiaomi | No Comments

Even the world’s second largest smartphone market isn’t immune to COVID-19.

Smartphone shipments in India fell 48% in the second quarter compared with the same period a year ago, the most drastic drop one of the rare growing markets has seen in a decade, research firm Canalys reported Friday evening.

About 17.3 million smartphone units shipped in Q2 2020, down from 33 million in Q2 2019 and 33.5 million in Q1 2020, the research firm said.

You can blame coronavirus, more than a million cases of which has been reported in India.

New Delhi ordered a nationwide lockdown in late March to contain the spread of the virus that saw all shops across the country — save for some of those that sell grocery items and pharmacies — temporarily cease operation. Even e-commerce giants such as Amazon and Flipkart were prohibited from selling smartphones and other items classified as “non-essential” by the government.

The protracted lockdown lasted until mid-May, after which the Indian government deemed that other stores and e-commerce deliveries could resume their services in much of country. New Delhi’s stringent measure explains why India’s smartphone market dipped so heavily.

China, the world’s largest smartphone market, in comparison, saw only an 18% drop in shipments in the quarter that ended in March — the period when the country was most impacted by the virus. In Q1, when India was largely not impacted by the virus, smartphone shipments grew by 4% in the country. (Globally, smartphone shipments shrank by 13% in Q1 — a figure that is projected to only slightly improve to a 12% decline this year.)

“It’s been a rocky road to recovery for the smartphone market in India,” said Madhumita Chaudhary, an analyst at Canalys. “While vendors witnessed a crest in sales as soon as markets opened, production facilities struggled with staffing shortages on top of new regulations around manufacturing, resulting in lower production output.”

Smartphone shipment estimates for the Indian market through Q1 2019 to Q1 2020 (Canalys)

Despite the lockdown, Xiaomi maintained its dominance in India. The Chinese smartphone vendor, which has been the top smartphone vendor in India since late 2018, shipped 5.3 million smartphone units in the quarter that ended in June this year and commanded 30.9% of the local market, Canalys estimated.

With 3.7 million units shipped and 21.3% market share in India, Vivo retained the second spot. Samsung, which once ruled the Indian smartphone market and has made major investments in the country in recent months, settled for the third spot with 16.8% share.

Nearly every smartphone vendor has launched new handsets in India in recent weeks as they look to recover from the downtime, and several more new smartphone launches are planned in the next month.

But for some of these players, the virus is not the only obstacle.

Anti-China sentiment has been gaining mindshare in India in recent months, ever since more than 20 Indian soldiers were killed in a military clash in the Himalayas in June. “Boycott China” — and variations of it — has been trending on Twitter in India as a number of people posted videos destroying Chinese-made smartphones, TVs and other products. Late last month, India also banned 59 apps and services developed by Chinese firms.

Xiaomi, Vivo and Oppo, which now assumes the fourth spot in India, and other Chinese smartphone vendors command nearly 80% of the smartphone market in India.

Canalys’ Chaudhary, however, believes these smartphone firms will be able to largely avoid the backlash as “alternatives by Samsung, Nokia, or even Apple are hardly price-competitive.”

Apple, which commands only 1% of the Indian smartphone market, was the least impacted among the top 10 vendors as iPhone shipments fell just 20% year-on-year to over 250,000 in Q2 2020, Canalys said.

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Global smartphone sales plummeted 20% in Q1, thanks to COVID-19

Posted by | Apple, coronavirus, COVID-19, gartner, hardware, huawei, Mobile, oppo, Samsung, smartphones | No Comments

More dismal numbers confirm what we already knew: Q1 2020 was real rough for an already struggling smartphone category. Gartner’s latest report puts the global market at a 20.2% slide versus the same time last year, thanks in large part to fallout from the COVID-19 pandemic.

Every single one of the global top-five manufactures saw large declines for the quarter, save for Xiaomi, which saw a slight uptick of 1.4%. The Chinese handset maker got a surprise bump, courtesy of international sales. Samsung and Huawei and Oppo all saw double-digit drop-offs at 22.7%, 27.3% and 19.1%, while Apple declined 8.2%. Other companies combined for a sizable 24.2% loss for Q1.

The reasons are ones we’ve gone over several times before, nearly all pertaining to the global pandemic. Chief among them are global stay at home orders and general economic uncertainly. Issues with the global supply chain have no doubt been a factor, as well, as Asia was the first to get hit with the virus.

All of this comes in addition to an already plateauing/declining smartphone market. Analysts had expected that the arrival of 5G would help stem the tide a bit — but, well, some stuff happened in there. Notably, Apple’s slide wasn’t as bad as it might have been thanks to a strong start to the year.

“If COVID-19 did not happen, the vendor would have likely seen its iPhone sales reached record level in the quarter. Supply chain disruptions and declining consumer spending put a halt to this positive trend in February,” Gartner’s Annette Zimmermann said in a release. “Apple’s ability to serve clients via its online stores and its production returning to near normal levels at the end of March helped recover some of the early positive momentum.”

Overall, I suspect that recovery won’t be instantaneous for the market. The future of COVID-19 still feels largely uncertain as countries have begun the process of reopening, and a pricey investment still may not be in the cards for many who are struggling to make ends meet. 

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Xiaomi, Samsung and others begin to resume smartphone production in India

Posted by | Apple, Asia, coronavirus, COVID-19, Covid19, Foxconn, Gadgets, hardware, oppo, Samsung, vivo, wistron, Xiaomi | No Comments

Xiaomi, Vivo, Samsung, Oppo and other smartphone companies have received approval from some state governments in India to partially resume manufacturing and assembling of devices amid the ongoing lockdown in the world’s second largest handset market that completely shut operations at these plants in late March.

The companies said that they have secured permission to kick start their manufacturing operations in the country, though several restrictions such as operating with limited workforce are still in place. (The federal government allowed the resumption of smartphone production earlier this month, but state governments have the final say on whether the local conditions are safe enough to enforce the relaxation.)

New Delhi’s decision comes days after it extended the lockdown by two weeks earlier this month but eased some restrictions to revive economic activity that’s been stalled since the stringent stay-at-home orders were imposed across the nation in late March.

Earlier this week, the government permitted e-commerce firms and ride-hailing services to resume services in green and orange zones, districts that have seen less severe outbreak of the coronavirus, across the country. Green and orange zones account for 82% of India’s 733 districts.

Xiaomi, which launched a range of gadgets in India today including its Snapdragon 865-powered Mi 10 smartphone, said earlier this month that it only had inventory to meet demand for up to three weeks.

Manu Kumar Jain, a VP at Xiaomi who oversees the Chinese firm’s business in India, said today that the company, which has been the top smartphone vendor in the country for more than two years, would restart operations in its contract partner Foxconn’s facility in the state of Andhra Pradesh.

A person familiar with the matter told TechCrunch that Wistron, a contract partner of Apple, has started limited operations for the iPhone-maker in Bangalore.

Vivo, the second largest smartphone vendor in India, said the company will resume production at 30% of their capacity. “We shall begin production with around 3,000 employees,” a Vivo spokesperson said.

Like Vivo, Oppo will also resume production at its Greater Noida facility with around 3,000 employees who would work in rotation, it said. Samsung, which opened the world’s biggest smartphone factory in India in 2018, said it will restart production in that factory.

“On Thursday, the factory started limited operations, which will be scaled up over a period of time. Employee safety and well-being remaining our absolute priority, we have ensured that all hygiene and social distancing measures are maintained at the premises, as per government guidelines,” said a Samsung spokesperson.

The coronavirus outbreak has severely disrupted several businesses. India did not see any handset sale last month, according to research firm Counterpoint. Counterpoint estimated that the smartphone shipments in India will decline by 10% this year, compared to a 8.9% growth in 2019 and 10% growth in 2018.

Every top smartphone maker in India has either established its own manufacturing plant or partnered with contract vendors to produce units locally in recent years to avail the tax benefits that New Delhi offers.

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Chinese firms rush to bring 5G smartphones to India

Posted by | 5g, Android, Asia, Gadgets, hardware, india, oppo, Qualcomm, Realme, smartphones, vivo, Xiaomi | No Comments

India is unlikely to have any substantial coverage of 5G until at least the end of next year, with telecom operators in the country yet to participate in a spectrum auction. But that hasn’t stopped Chinese vendors Oppo, Vivo and Xiaomi from bringing 5G-enabled smartphones to the world’s second largest handset market.

Xiaomi, Vivo’s sub-brand iQoo and Oppo’s sub-brand Realme have all moved in tandem to unveil their 5G smartphones in the last week. While Xiaomi, which has been the top handset vendor in India for more than two years, only showcased its recently unveiled 5G-enabled MiMix Alpha smartphone at several of its physical stores in the country, the other two companies have moved to launch new phones.

Vivo, India’s second largest phone vendor, launched the iQoo 3, which features a 6.44-inch display with screen resolution of 1080 x 2400 pixels, 4,440 mAh battery (with support for 55W fast charging ), and runs Android 10. It is powered by Qualcomm Snapdragon 865, coupled with 8GB of RAM and 128GB storage. It sports four rear cameras — 48MP main shooter, 13MP telephoto, 13MP ultra-wide and 2MP depth-sensor — and a 16MP selfie sensor.

The phone’s prices start at 36,990 Indian rupees ($515), which goes up to 44,990 ($627) Indian rupees for variants with additional storage and memory.

Realme, which is giving the top phone makers a run for their money in India, launched the X50 Pro 5G that features a 6.44-inch display of screen resolution and 1080 x 2400 pixels with support for 90Hz refresh rate. It is powered by Qualcomm Snapdragon 865 SoC, coupled with 12GB of RAM and a 4,200 mAh battery with 65W Super Dart charging support.

On the photography front, it houses a 65MP primary shooter, 8MP ultra-wide sensor, 12MP telephoto shooter and a 2MP portrait sensor. On the front is a setup of duo-selfie sensors of 32MP and 8MP.

The Realme X50 Pro 5G is priced at 37,999 Indian rupees ($530), which goes as high as 44,999 Indian rupees ($627) for variants with additional storage and memory.

Executives at the companies said that the rationale behind launching a 5G phone so ahead of time was to offer future-proof devices. Additionally, Qualcomm also requires phone vendors to use X55 5G modem if they want to use its flagship Snapdragon 865 SoC.

An executive with Poco, which recently spun out of Xiaomi, also chimed in:

5G

Now that we have your attention. Just letting you know – we’re here to give you everything you need, nothing you don’t. pic.twitter.com/wdWYQMduON

— C Manmohan (@cmanmohan) February 24, 2020

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Vivo beats Samsung for 2nd spot in Indian smartphone market

Posted by | Android, Asia, counterpoint, Gadgets, hardware, india, oppo, Samsung Electronics, smartphones, Xiaomi | No Comments

Samsung, which once led the smartphone market in India, slid to the third position in the quarter that ended in December, even as the South Korean giant continues to make major bets on the rare handset market that is still growing. 158 million smartphones shipped in India in 2019, up from 145 million the year before, according to research firm Counterpoint.

Chinese firm Vivo surpassed Samsung to become the second biggest smartphone vendor in India in Q4 2019. Xiaomi, with command over 27% of the market, maintained its top spot in the nation for the tenth consecutive quarter.

Vivo’s annual smartphone shipment grew 76% in 2019. The Chinese firm’s aggressive positioning of its budget S series of smartphones — priced between $100 to $150 (the sweet spot in India) — in the brick and mortar market and acceptance of e-commerce sales helped it beat Samsung, said Counterpoint analysts.

Vivo’s market share jumped 132% between Q4 of 2018 and Q4 of 2019, according to the research firm.

Realme, which spun out of Chinese smartphone maker Oppo, claimed the fifth spot. Oppo assumed the fourth position.

Samsung has dramatically lowered prices of some of its handsets in the country and also introduced smartphones with local features, but it is struggling to compete with an army of Chinese smartphone makers. The company did not respond to a request for comment.

Realme has taken the Indian market by storm. The two-year-old firm has replicated Xiaomi’s playbook in the country and so far focused on selling aggressively low-cost Android smartphones online.

Vivo and Oppo, on the other hand, have over the years expanded to smaller cities and towns in the country and inked deals with merchants. The companies have offered merchants fat commission to incentivize them to promote their handsets over those of the rivals.

Xiaomi, which entered India six years ago, sold handsets exclusively through online channels to cut overhead, but has since established presence in about 10,000 brick and mortar stores (including some through partnership with big retail chains). The company said in September last year that it had shipped 100 million smartphones in the country.

India surpasses the U.S.

The report, released late Friday (local time), also states that India, with 158 million smartphone shipments in 2019, took over the U.S. in annual smartphone shipment for the first time.

India, which was already the world’s second largest smartphone market for total handset install base, is now also the second largest market for annual shipment of smartphones.

Tarun Pathak, a senior analyst at Counterpoint, told TechCrunch that about 150 million to 155 million smartphone units were shipped in the U.S. in 2019.

As smartphone shipments decline in most countries, India has emerged as a rare market where people are still showing great appetite for new handsets. There are nearly half a billion smartphones in use in the country today — but more than half a billion people in the nation are yet to get one.

The nation’s slowing economy, however, is understandably making its mark on the smartphone market as well. The Indian smartphone market grew by 8.9% last year, compared to 10% in the previous year.

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Smartphone maker Realme is taking India and other emerging markets by storm

Posted by | Asia, Gadgets, hardware, india, oppo, Realme, Samsung, Samsung Electronics, Xiaomi | No Comments

As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge.

Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world’s second largest smartphone market in the quarter that ended in September, research firm IDC said on Monday.

While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India rose at a staggering 401.3% since the same period last year, according to IDC.

Market share of smartphone vendors in India

What’s fascinating about Realme’s expansion in India is just how closely it is replicating Xiaomi’s playbook in the country. Like Xiaomi, Realme for a year sold phones only through an online channel to cut overhead costs. Last quarter, the company began selling phones in India through offline stores, which still account for more than two-thirds of all smartphone sales.

In terms of online-only shipment, the company’s market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this year, the research firm said.

Realme has launched more than a dozen aggressively priced smartphone models so far, all priced between $80 to $240 — the sweet spot in the local market. In fact, IDC says Realme’s C2, 3i and 3 models — priced between $80 and $110 — were the top-selling phones for the company in Q3 this year.

Like Xiaomi’s handsets, Realme smartphones pack above the punch — sporting some of the highest-end hardware modules for their price range. The $80 Realme C2 features a six-inch HD+ display, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it supports 4G networks and has a facial unlock feature.

Other markets

Realme today operates in 18 countries, including its home market China, Indonesia, Malaysia, Pakistan, Vietnam and Egypt. In May this year, the company entered the European region.

In a report Counterpoint shared with its clients recently, the research firm said that based on the number of smartphones that Realme has shipped, the company’s rank went from 47th in Q3 2018 to 7th as of September this year. By shipping more than 10 million smartphones, the Chinese firm’s shipment grew by a whopping 808% during this period, the research firm said.

India and Indonesia accounted for more than 80% of smartphones that Realme has shipped to date, according to Counterpoint.

“We expect realme to become a serious contender in the market next year as growth will continue in emerging markets and online channels. The value for money proposition is also powerful in times of stagnant economic growth globally,” Counterpoint analysts wrote.

The aggressive growth of Realme hasn’t gone unnoticed with Xiaomi. The two companies have already exchanged testy words with one another and made allegations.

Hey @FrancisRealme , as a fellow marketer I’m sure you’d value the time & creativity that goes into designs. Could you please ask your team to abstain from taking this close an inspiration.

Thanks 👍

Hope to catch up the next time you are in Bangalore 🙂pic.twitter.com/y7PovSBuw3

— Anuj Sharma (@s_anuj) October 1, 2019

And you thought smartphone wars were over.

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Behold, the shark-fin selfie camera on Oppo’s latest

Posted by | hardware, Mobile, oppo, smartphones | No Comments

You would, of course, be completely forgiven for not recognizing Oppo’s name here in the States. In its native China, however, the company is a powerhouse, regularly capturing around 20% of the world’s largest smartphone market and handily beating out more familiar names (here, at least) like Apple and Samsung.

India (the No. 2 global market) has been a pretty solid market for the company as well, generally landing itself in the top five. The Reno 2 was just announced for that country today, bringing with it some of the unique, boundary-pushing features that have become Oppo’s stock-in-trade.

CMB 8068

Most notable here is the “shark fin.” That’s the in-house name for the triangular mechanical selfie camera that pops out the top. It’s a return feature and one a number of other manufacturers have implemented in some form, including the Oppo-connected OnePlus, which has a much stronger U.S. presence.

The other big thing here are the cameras on the other side. It’s a pretty impressive set up back there, including a 48-megapixel lens with optical image stabilization, wide angle lens and telephoto. At 5x hybrid, it’s a step down from the 10x Zoom the company launched a while back.

At Rs. 36,900, it’s priced at just over $500, putting it at the mid-range here in the States. I’ve been playing around with it a bit at our New York office, and it’s not a bad little phone — albeit a little bit chunky compared to some flagships. That’s not really a surprise at that price point. Nor is the continued inclusion of a headphone jack, which continues to be an important feature for markets like India.

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China’s Vivo is eyeing smartphone users in Africa and the Middle East

Posted by | africa, bahrain, China, Dubai, Egypt, Gadgets, hardware, kenya, Middle East, Mobile, mobile phone, morocco, Nigeria, oppo, Saudi Arabia, shenzhen, smartphone, smartphones, Transsion, united arab emirates, vivo | No Comments

Africa’s mobile phone industry has in recent times been dominated by Transsion, a Shenzhen-based company that is little known outside the African continent and is gearing up for an initial public offering in China. Now, its Chinese peer Vivo is following its shadow to this burgeoning part of the world with low-cost offerings.

Vivo, the world’s fifth-largest smartphone maker, announced this week that it’s bringing its budget-friendly Y series smartphones into Nigeria, Kenya and Egypt; the line of products is already available in Morocco.

It’s obvious that Vivo wants in on an expanding market as its home country China experiences softening smartphone sales. Despite a global slowdown, Africa posted annual growth in smartphone shipments last year for the first time since 2015 thanks in part to the abundance of entry-level products, according to market research firm IDC.

Affordability is the key driver for any smartphone brands that want to grab a slice of the African market. That’s what vaulted Transsion into a top dog on the continent where it sells feature phones for less than $20. Vivo’s Y series smartphones, which are priced as little as $170, are vying for a place with Transsion, Samsung and Huawei that have respective unit shares of 34.3%, 22.6% and 9.9% in Africa last year.

The Middle East is also part of Vivo’s latest expansion plan despite the region’s recent slump in smartphone volumes. The Y series, which comes in several models sporting features like the 89% screen-to-body ratio or the artificial intelligence-powered triple camera, is currently for sale in the United Arab Emirates and will launch in Saudi Arabia and Bahrain in the coming months.

Vivo’s new international push came months after its sister company, Oppo, also owned by BBK, made a similar move into the Middle East and Africa by opening a new regional hub in Dubai.

“Since our first entry into international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research in an effort to bring innovative products and services to meet changing lifestyle needs,” said Vivo’s senior vice president Spark Ni in a statement.

“The Middle East and Africa markets are important to us, and we will tailor our approach with consumers’ needs in mind. The launch of Y series is just the beginning. We look forward to bringing our other widely popular products beyond Y series to consumers in the Middle East and Africa very soon,” the executive added.

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