YouTube

YouTube partners with Merchbar to sell music artists’ swag underneath videos

Posted by | artists, Creators, Media, merchandise, merchbar, Mobile, YouTube | No Comments

YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video. The addition is the latest deal focused on helping video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions.

Last year, YouTube announced a series of enhancements to the platform which focused on revenue generation, including channel memberships, premieres, merchandise and more.

The merchandise feature was one of the more notable additions, as it lets creators put a shelf beneath their video where they can sell directly to fans. For example, they could sell their branded apparel like shirts and hats and other items.

At launch, YouTube had partnered with custom t-shirt maker Teespring on the effort. Earlier this year, the Merch shelf gained several more partners, including CrowdmadeDFTBAFanjoyRepresent and Rooster Teeth.

The company claimed at the time that “thousands” of channels had more than doubled their revenue as a result of Merch shelf and other integrations, like Super Chat and Channel Memberships.

youtube merchbar

With this new Merchbar partnership, YouTube is now focused on serving its artist community.

Merchbar today carries more than 1 million items from 35,000 artists, making it one of the largest music merchandise aggregators worldwide. Now, YouTube artists who have an Official Artist Channel on the platform will be able to promote their merchandise right beneath their music videos. (Marshmello, never one to shy away from a marketing opportunity, made a soccer jersey exclusively for Merchbar and YouTube.)

As with prior merchandise integrations, the new Merchbar shelf will sit directly under videos on both desktop and web. Users can also click through from the shelf to the artist’s Merchbar website. In prior merchandise partnerships, YouTube took a small cut of transactions on items sold through its site. It didn’t say what sort of deal it has with Merchbar, however.

The launch comes at a time when Google is more heavily invested in its YouTube Music service, a Spotify and Apple Music rival designed to offer both music and videos, including content not found elsewhere, like live performances or remixes. The company recently made the YouTube Music app the default music app on Android, which should boost its adoption.

Eligible artists who have a Merchbar store offering U.S. fulfillment can sign up for the new merch shelf from YouTube Studio.

The feature is launching first in the U.S., and will later expand internationally.

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YouTube Music is launching three new personalized playlists

Posted by | Apps, Media, Mobile, Music, personalization, streaming service, TechCrunch Disrupt SF 2019, YouTube, YouTube Music | No Comments

YouTube Music is preparing to better challenge Spotify and others with the launch of three new personalized playlists — Discover Mix, New Release Mix and Your Mix — said YouTube Chief Product Officer Neal Mohan in an onstage interview this morning at TechCrunch Disrupt SF 2019.

Discover Mix, YouTube Music’s version of Spotify’s Discover Weekly, had already been spotted in the wild back in September. But it wasn’t yet broadly available. The other two hadn’t yet launched.

“Our YouTube Music app has been out now for a couple of years, we’ve launched the YouTube Premium service and the app and now 71 different countries,” noted Mohan. “And as we’ve rolled it out, we’ve gotten lots of feedback from our users about what they’d love to see,” he continued. “And one of the things that they tell us repeatedly is, they love the fact that, through a combination of things like machine learning and human beings that are music lovers, we put all this great music in front of our users in the YouTube Music app,” he said.

disrupt neal mohan youtube 0142

According to Mohan, the Discover Mix will focus on helping users uncover new artists and music they might like, including tracks from artists you’ve never listened to before as well as lesser-known tracks from artists you already love.

The playlist takes advantage of your historical listening data on YouTube Music and on YouTube, he said.

New Release Mix, meanwhile, is YouTube Music’s version of Spotify’s Your Release Radar, and features the most recent release from your favorite artists.

Finally, Your Mix is a playlist that combines the music you love with songs you haven’t heard yet but will probably like, based on your listening habits.

The mixes will be updated weekly, and will be made available to all users worldwide, where they’ll be found on the “Mixed for You” shelf on the home screen, or by searching in the app.

All three will launch sometime later this month, but YouTube doesn’t have an exact date.

The additions arrive at a time when Google is preparing to transition its Google Play Music users over to YouTube Music, which makes it a much bigger threat to existing music streaming services, including Spotify, Apple Music, Amazon Music, Pandora and others.

While YouTube Music hasn’t yet replaced Play Music entirely or shut down the older app, it did just make YouTube Music the default music app that ships with new Android devices, instead of Google Play Music.

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YouTube Originals become ad-supported and free after September 24th

Posted by | Mobile, original programming, originals, streaming, videos, YouTube, YouTube Premium | No Comments

In an email distributed to YouTube Premium subscribers, the company confirmed that access to YouTube’s original programming will no longer be exclusive to Premium customers after September 24th, 2019. Instead, many of YouTube’s Originals series, movies and live events will be offered to all YouTube viewers for free, supported by ads. Premium members, however, can watch the content ad-free.

In addition, Premium subscribers will have access to all the available episodes in a series right when they premiere, says YouTube, and they’ll be able to download them for offline viewing.

There will also continue to be some exclusive subscriber-only content, in the form of things like director’s cuts and extra scenes from YouTube Originals.

YouTube previously announced its plans to make its original programming available for free, following a larger shift in strategy for the video platform. According to a Deadline report from last November, YouTube had been reassessing its scripted development plans with a goal of refocusing on unscripted shows and specials. It also stopped taking new scripted pitches.

The company found some success with scripted content, the report noted — like Cobra Kai, which at the time had 100 million views and a 100% Rotten Tomatoes score. But the company was also finding success with celebrity content, like Katy Perry: Will You Be My Witness and Will Smith’s Grand Canyon bungee stunt, for example.

This is the direction YouTube may be aiming to pursue next, Deadline said.

Perhaps not coincidentally, Variety recently reported on a new crowdfunding service for YouTube creators, Fundo, which allows start to invite fans to virtual meet & greet sessions and other paid online events. However, this project is not from YouTube or Google itself, but rather its in-house incubator, Area 120, which operates more independently. That said, it reflects YouTube’s larger interest in the creation of new revenue streams for creators beyond ads and subscriptions.

Along with the news of the changes to YouTube Originals, the email to Premium subscribers also alerted them to the addition of a “Recommended Downloads” feature on the Library tab, which lets them browse and download videos from YouTube’s algorithmic suggestions. And it noted YouTube Music changes, like the ability to switch between video and audio and the launch of “smart downloads,” which automatically download up to 500 songs from Liked Songs and other favorite playlists and albums.

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AlphaSense, a search engine for analysis and business intel, raises $50M led by Innovation Endeavors

Posted by | Alphabet, alphasense, analyst, Android, ceo, Companies, computing, Enterprise, Eric Schmidt, fda, Finance, Google, google search, Innovation Endeavors, lexis nexis, Recent Funding, search engine, Startups, Trader, Tribeca Venture Partners, Wolfram Alpha, YouTube | No Comments

Google and its flagship search portal opened the door to the possibilities of how to build a business empire on the back of organising and navigating the world’s information, as found on the internet. Now, a startup that’s built a search engine tailored to the needs of enterprises and their own quests for information has raised a round of funding to see if it can do the same for the B2B world.

AlphaSense, which provides a way for companies to quickly amass market intelligence around specific trends, industries and more to help them make business decisions, has closed a $50 million round of funding, a Series B that it’s planning to use to continue enhancing its product and expanding to more verticals.

The company counts some 1,000 clients on its books, with a heavy emphasis on investment banks and related financial services companies. That’s in part because of how the company got its start: Finnish co-founder and CEO Jaakko (Jack) Kokko had been an analyst at Morgan Stanley in a past life and understood the labor and time pain points of doing market research, and decided to build a platform to help shorten a good part of the information-gathering process.

“My experience as an analyst on Wall Street showed me just how fragmented information really was,” he said in an interview, citing as one example how complex sites like those of the FDA are not easy to navigate to look for new information and updates — the kind of thing that a computer would be much more adept at monitoring and flagging. “Even with the best tools and services, it still was really hard to manually get the work done, in part because of market volatility and the many factors that cause it. We can now do that with orders of magnitude more efficiency. Firms can now gather information in minutes that would have taken an hour. AlphaSense does the work of the best single analyst, or even a team of them.”

(Indeed, the “alpha” of AlphaSense appears to be a reference to finance: it’s a term that refers to the ability of a trader or portfolio manager to beat the typical market return.)

The lead investor in this round is very notable and says something about the company’s ambitions. It’s Innovation Endeavors, the VC firm backed by Eric Schmidt, who had been the CEO of none other than Google (the pace-setter and pioneer of the search-as-business model) for a decade, and then stayed on as chairman and ultimately board member of Google and then Alphabet (its later holding company) until just last June.

Schmidt presided over Google at what you could argue was its most important time, gaining speed and scale and transitioning from an academic idea into a full-fledged, huge public business whose flagship product has now entered the lexicon as a verb and (through search and other services like Android and YouTube) is a mainstay of how the vast majority of the world uses the web today. As such, he is good at spotting opportunities and gaps in the market, and while enterprise-based needs will never be as prominent as those of mass-market consumers, they can be just as lucrative.

“Information is the currency of business today, but data is overwhelming and fragmented, making it difficult for business professionals to find the right insights to drive key business decisions,” he said in a statement. “We were impressed by the way AlphaSense solves this with its AI and search technology, allowing businesses to proceed with the confidence that they have the right information driving their strategy.”

This brings the total raised by AlphaSense to $90 million, with other investors in this round including Soros Fund Management LLC and other unnamed existing investors. Previous backers had included Tom Glocer (the former Reuters CEO who himself is working on his own fintech startup, a security firm called BlueVoyant), the MassChallenge incubator, Tribeca Venture Partners and others. Kokko said AlphaSense is not disclosing its valuation at this point. (I’m guessing though that it’s definitely on the up.)

There have been others that have worked to try to tackle the idea of providing more targeted, and business-focused, search portals, from the likes of Wolfram Alpha (another alpha!) through to Lexis Nexis and others like Bloomberg’s terminals, FactSet, Business Quant and many more.

One interesting aspect of AlphaSense is how it’s both focused on pulling in requests as well as set up to push information to its users based on previous search parameters. Currently these are set up to only provide information, but over time, there is a clear opportunity to build services to let the engines take on some of the actions based on that information, such as adjusting asking prices for sales and other transactions.

“There are all kinds of things we could do,” said Kokko. “This is a massive untapped opportunity. But we’re not taking the human out of the loop, ever. Humans are the right ones to be making final decisions, and we’re just about helping them make those faster.”

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Twitch continues to dominate live streaming with its second-biggest quarter to date

Posted by | esports, Facebook, facebook gaming, game streaming, Gaming, live streaming, Media, microsoft mixer, streamelements, streaming video, Twitch, YouTube, YouTube Live | No Comments

Twitch continues to lead rivals including, YouTube Live, Facebook Gaming and Microsoft’s Mixer, when it comes to live-streaming video. Despite experiencing its first decline in hours watched in Q2 2019, the Amazon-owned game-streaming site still had its second-biggest quarter to date, with more than 70% of the hours watched during the quarter.

According to a new report from StreamElements, Twitch viewers live-streamed a total of 2.72+ billion hours in Q2 — or 72.2% of all live hours watched — compared with 735.54 million hours on YouTube Live (19.5%), 197.76 million on Facebook Gaming (5.3%) and just 112.29 million hours (3%) on Mixer.

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Combined, the total hours watched across all four platforms was 3.77 billion in Q2.

While none of Twitch’s rivals are nearly catching up, YouTube Live did have a good month in May, breaking its own record with 284 million hours watched. Overall, YouTube Live’s hours watched improved in Q2 as a result, while Twitch saw a slight decline.

Facebook Gaming is also gaining steam. It’s now the third-biggest live-streaming platform, having passed Microsoft Mixer.

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Despite its traction, Twitch doesn’t have much of a long tail when it comes to stream viewership. That’s a problem it has faced for some time, as newcomers complained they spent years broadcasting to no one in hopes of gaining a fan base, with little success. Twitch has tried to remedy this problem with various educational efforts as well as product features like Raids and Squad Streams, for example.

However, the new report finds that the majority (almost 75%) of Twitch’s viewership still comes from people tuning in to the top 5,000 channels. Out of the 2.7 billion hours watched in Q2, these top 5,000 channels drove 2 billion of those hours watched.

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In addition, the average concurrent viewership (viewers watching at the same time) of the top 5,000 channels increased by 12% in Q2 2019, compared with Q1. The top 200 channels have the highest concurrent viewership with 10,590 people watching together, on average.

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Also in the quarter, viewership of top titles like Fortnite, League of Legends, Dota 2 and Counter-Strike: Global Offensive declined, while vlogging — aka “Just Chatting” — grew, along with other titles.

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Esports, meanwhile, still draws big numbers, but represents only a small slice of the overall pie.

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The full report, which takes a look at other trends, including which streamers are gaining and losing popularity, is available here.

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YouTube lands on Fire TV and Amazon Prime Video arrives on Chromecast, Android TV

Posted by | Amazon, Amazon Fire TV, Android, Android TV, Apps, chromecast, Cube, Gadgets, Google, Media, Multimedia, prime, prime video, smart tv, streaming, streaming video, TC, technology, telecommunications, YouTube | No Comments

It’s nice when people can come together and work through their differences to make it easier to watch stuff. That’s exactly what happened today, when the long-standing detente between Google and Amazon over streaming video services came to an end, with YouTube arriving on Fire TV and Prime Video making its way to Chromecast and Android TV.

Amazon’s second-generation Fire TV Stick, their Fire TV Stick 4K, the Fire TV Cube, Fire TV Stick Basic Edition and Fire TV Edition smart TVs made by partner OEMs will all get support for the official YouTube app globally starting today, and Amazon intends to extend support to even more of its hardware in the future. YouTube TV and YouTube Kids will also come to Amazon Fire TV devices later this year.

On the Google side, both its own Chromecast devices, as well as partner TVs and hardware that support Chromecast built-in, or that run Android TV, will gain support broadly for Prime Video. Plus, any Chromecast Ultra owners will also get access to Prime Video’s 4,000-title library normally reserved for Prime members, at no additional cost, as part of the new tie-up between the two companies.

Prime has been available on some Android TV devices to date, but it’s expanding to a much broader selection of those smart TVs and streaming boxes from today.

This has been a long time coming — several years in fact, with the most recent spat between the two coming as a result of Amazon’s implementation of YouTube on the Echo Show. Then, in May, the companies announced they’d reached an agreement to put the feud behind them in the interest of consumers, which is what resulted in this cross-platform launch today.

Let the streams flow!

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YouTube confirms a test where the comments are hidden by default

Posted by | App, comments, Media, Mobile, Social, test, YouTube | No Comments

YouTube’s comments section has a bad reputation. It’s even been called “the worst on the internet,” and a reflection of YouTube’s overall toxic culture, where creators are rewarded for outrageous behavior — whether that’s tormenting and exploiting their children, filming footage of a suicide victim, promoting dangerous “miracle cures” or sharing conspiracies, to name a few high-profile examples. Now, the company is considering a design change that hides the comments by default.

The website XDA Developers first spotted the test on Android devices in India.

Today, YouTube’s comments don’t have a prominent position on its mobile app. On both iOS and Android devices, the YouTube video itself appears at the top of the screen, followed by engagement buttons for sharing, liking, disliking, downloading and saving the video. Below that are recommendations from YouTube’s algorithm in a section titled “Up Next.” If you actually want to visit the comments, you have to scroll all the way to the bottom of the page.

In the test, the comments have been removed from this bottom section of the page entirely.

Instead, they’ve been relocated to a new section that users can only view after clicking a button.

The new Comments button is found between the Thumbs Down and Share buttons, right below the video.

It’s unclear if this change will reduce or increase user engagement with comments, or if engagement will remain flat — something that YouTube likely wants to find out, too.

On the one hand, comments are hidden unless the user manually taps on the button to reveal them — users won’t happen upon them by scrolling down. On the other hand, putting the comments button behind a click at the top of the page instead of forcing users to scroll could make them easier to access.

As XDA Developers reports, when you’ve loaded up this new Comments section, you can pull to refresh the page to see the newly added comments appear. To exit, you tap the “X” button at the top of the window to close the section.

While it reported the test was underway in Android devices in India, we’ve confirmed it’s also appearing on iOS and is not limited to a particular region. That means it’s something YouTube wants to test on a broader scale, rather than a feature it’s considering for a localized version of its app for Indian users.

The change comes at a time when YouTube’s comments section has been discovered to be more than just the home to bullying, abuse, arguments and other unhelpful content, but also a tool that was exploited by pedophiles. A ring of pedophiles had communicated through the comments to share videos and timestamps with one another.

YouTube reacted then by disabling comments on videos with kids. More recently, it’s been considering moving kids content to a separate app. (Unfortunately, it will never consider the appropriateness of having built a platform where young children can be put on public display for the whole world to see.)

A YouTube spokesperson confirmed the Comments test, in a statement, but downplayed its importance by referring to it as one of many small experiments the company is running.

“We’re always experimenting with ways to help people more easily find, watch, share and interact with the videos that matter most to them,” the spokesperson told TechCrunch. “We are testing a few different options on how to display comments on the watch page. This is one of many small experiments we run all the time on YouTube, and we’ll consider rolling features out more broadly based on feedback on these experiments.”

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Tesla’s in-car touchscreens are getting YouTube support

Posted by | Android, automotive, cars, e3 2019, electric vehicles, Elon Musk, in-car navigation, Louisiana, Media, streaming video, TC, Tesla, tesla model 3, Tesla Model S, YouTube | No Comments

Tesla has consistently been adding software to its in-car touchscreen infotainment displays — including sometimes things that probably leave a lot of people scratching their heads. During a special Q&A today at annual gaming event E3 in LA, Tesla CEO Elon Musk revealed that Tesla’s in-car display will support YouTube someday soon.

This isn’t the first time the Tesla CEO has suggested YouTube might one day have a home in the company’s cars: In response to a fan’s question on Twitter last August he noted that version 10 of the company’s in-car software would provide support for third-party video streaming. The company debuted its Software Version 9.0 last year.

Musk specifically said YouTube would be coming to cars during the E3 event today, at which he revealed that Bethesda’s Fallout 3 would be coming to the infotainment displays, and unveiled a demo video of Android game Beach Buggy Racer running on a display in a Tesla Model 3.

On a recent podcast, the Tesla CEO also said the company would consider opening the platform more broadly to third-party developers for both apps and games. The company has done a lot on its own to add software “Easter Eggs” to the dash display, but turning it into a true platform is a much more ambitious vision.

On its face, adding to a car attention-heavy apps like streaming video services definitely seems counterintuitive, but to be fair to Tesla, a large number of drivers today use their phones for in-car navigation and those can also all technically display YouTube at any time. It does seem like a case of Musk’s mind racing ahead to a day when his cars are fully autonomous, something he recently reiterated he expects to happen within the next couple of years.

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YouTube will let bigot monetize if he removes link to homophobic merch

Posted by | Apps, Entertainment, Media, Mobile, Opinion, Policy, Social, TC, WTF, YouTube | No Comments

YouTube has made the weakest, least courageous response to mass backlash regarding its ruling yesterday that right-wing personality Steven Crowder’s racist and homophobic attacks on Vox video producer Carlos Maza didn’t violate its policies. Now YouTube says it’s demonetized Crowder’s channel because his “pattern of egregious actions has harmed the broader community” …but it will restore Crowder’s ability to earn a cut of YouTube ad revenue as long as he removes the link in his videos/channel to his offensive merchandise shop and fixes “all of the issues” with his channel. Specifically, Crowder’s shop sells [Warning: disturbing language not condoned by TechCrunch] “Socialism is for f*gs” t-shirts, baby onesies and beer-pong cups.

[Update: In the wake of this article and YouTube’s focus on his homophobic slur shirts, Crowder has removed the hateful merchandise from his store.]

The unwillingness to remove Crowder from YouTube counters the frequent calls by conservative politicians and pundits that they’re discriminated against on social media. Instead, it seems YouTube is too scared of being called bias to do what’s right and enforce its policies that dictate Crowder’s content or whole channel be removed. And even if Crowder does make YouTube’s required fixes, which it’s yet to publicly detail, he can still toe the line of its hate speech policies while promoting his merchandise shop within his videos.

To clarify, in order to reinstate monetization on this channel, he will need to remove the link to his T-shirts.

— TeamYouTube (@TeamYouTube) June 5, 2019

Sorry for the confusion, we were responding to your tweets about the T-shirts. Again, this channel is demonetized due to continued egregious actions that have harmed the broader community. To be reinstated, he will need to address all of the issues with his channel.

— TeamYouTube (@TeamYouTube) June 5, 2019

YouTube needs to completely rethink its approach to policy and enforcement here. Otherwise it’s likely to embolden harassers and bigots across the internet.

For those just stumbling into this social media policy dumpster fire, Canadia-American conservative commentator Crowder publishes politically inflammatory videos to his 3.8 million YouTube subscribers. They often include hosting bad faith “debates” with those who disagree with him, where he uses twisted rhetoric, aggression and obstinance to goad guests into getting angry so he can paint them as crazy and wrong. He’s also known for targeting specific media figures with verbal abuse, which leads his followers to harass them in en masse.

In this case, Crowder called Vox’s Maza a “gay Mexican” and “lispy queer,” amongst other hate speech-laden taunts across multiple videos. Last week Maza compiled a viral Twitter thread detailing the abuse and imploring YouTube to enforce its policy that bans hate speech and harassment.

Yesterday, YouTube tweeted its confusing and contradictory ruling from a review of Crowder’s videos. “While we found language that was clearly hurtful, the videos as posted don’t violate our policies . . . As an open platform, it’s crucial for us to allow everyone–from creators to journalists to late-night TV hosts–to express their opinions w/in the scope of our policies. Opinions can be deeply offensive, but if they don’t violate our policies, they’ll remain on our site . . . Even if a video remains on our site, it doesn’t mean we endorse/support that viewpoint.”

That makes zero sense considering YouTube’s policy expressly forbids this kind of content, and says it will be taken down. YouTube specifically bans content that’s deliberately meant to “humiliate someone,” that includes “hurtful and negative personal comments/videos about another person” or features hate speech regarding “ethnicity” and “sexual orientation.” Crowder’s content violates all of these rules, and so consistent enforcement would require its removal.

That’s why the public momentarily applauded today when YouTube announced that it suspended Crowder’s monetization. This still fell far short of what YouTube’s policies dictate, but it at least meant that Crowder couldn’t monetize his YouTube views directly, even if he could still promote his merchandise, live events and Patreo-paid subscription page. Then the internet got rightfully mad again when YouTube said he just had to remove the link to his homophobic t-shirt shop to regain monetization, given he could just promote the shop in his videos while still benefiting from his YouTube reach.

And then just as this article was published, YouTube made yet another flip-flop and apologized for all the confusion (that it caused by waffling). It now claims that “this channel is demonetized due to continued egregious actions that have harmed the broader community. To be reinstated, he will need to address all of the issues with his channel.” Yet YouTube did not respond to a request for details about exactly what must be changed.

At least in the wake of this article and YouTube’s insistence he delink offensive merch from his channel, Crowder has removed the “Socialism is for f*gs” merchandise from his shop. But he’s sure to find new ways to stoke his hateful base while avoiding a full YouTube suspension.

Crowder repeatedly links his YouTube channel and videos to his merchandise shop selling shirts featuring homophobic slurs

It’s tough to even know where to begin criticism of YouTube’s behavior here:

  • YouTube ignored Crowder’s abuse of Maza and others for years while earning money from a hateful audience
  • It only took a closer look after Maza’s thorough exposé on abuse from Crowder received 20,000 retweets and got media attention
  • YouTube claimed that “while we found language that was clearly hurtful, the videos as posted don’t violate our policies,” despite clearly violating its policies
  • The company had the gall to put out a blog post about its “ongoing work to tackle hate” without any reference to the Maza situation
  • A day after saying he didn’t violate policy, YouTube reversed itself and claimed Crowder did violate policies; however, he’s only getting demonetized, some believe because he’s popular, brings his fans to YouTube and Google might face allegations of anti-conservative bias if it suspended him
  • YouTube repeatedly refused to be transparent about why Crowder’s content was or wasn’t in violation of its policies, or what he’d need to change to be remonetized; it has refused to put anyone on the record, and even emailed responses to our press inquiries were answered by an anonymous Google Press email account
  • YouTube has not made any statement about ceasing to recommend Crowder’s videos in its algorithm, which has been repeatedly shown to radicalize people by showing them more and more extreme fringe content

Hopefully this will be a turning point in news coverage and public perception of Google and YouTube. Facebook’s spread of misinformation and Twitter’s failure to police harassment have dominated the conversation of social media’s dangers to society. But it’s YouTube that willfully suggests the most salacious and eye-catching content to users to keep them watching ads, even if it’s promoting bigotry. And since it pays stars directly, unlike Facebook, Instagram, Twitter or Snapchat, it’s uniquely responsible for creating a profession out of hatred.

Perhaps this situation will lead to more calls from viewers and advertisers to #BoycottYouTube. But if members of the tech community really want to drive change, they should message their friends who work at YouTube or Google and ask why they work at a company that operates this way. That monetizes harassment and radicalization while refusing to take a strong stand against it. When backlash hits not just pecks at Google’s profits but harms its recruiting efforts in a brutally competitive talent market, that’s when we might finally see it do the right thing.

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Alibaba pumps $100 million into Vmate to grow its video app in India

Posted by | alibaba, Apps, Asia, bytedance, Disney, funding, Google, india, Media, Mobile, Social, Startups, tiktok, Vmate, YouTube | No Comments

Chinese tech giant Alibaba is doubling down on India’s burgeoning video market, looking to fight back local rival ByteDance, Google and Disney to gain its foothold in the nation. The company said today that it is pumping $100 million into Vmate, a three-year-old social video app owned by subsidiary UC Web.

Vmate was launched as a video streaming and short-video-sharing app in 2016. But in the years since, it has added features such as video downloads and 3-dimensional face emojis to expand its use cases. It has amassed 30 million users globally, and will use the capital to scale its business in India, the company told TechCrunch. Alibaba Group did not respond to TechCrunch’s questions about its ownership of the app.

The move comes as Alibaba revives its attempts to take on the growing social video apps market, something on which it has missed out completely in China. Vmate could potentially help it fill the gap in India. Many of the features Vmate offers are similar to those offered by ByteDance’s TikTok, which currently has more than 120 million active users in India. ByteDance, with a valuation of about $75 billion, has grown its business without taking money from either Alibaba or Tencent, the latter of which has launched its own TikTok-like apps with limited success.

Alibaba remains one of the biggest global investors in India’s e-commerce and food-tech markets. It has heavily invested in Paytm, BigBasket, Zomato and Snapdeal. It was also supposedly planning to launch a video streaming service in India last year — a rumor that was fueled after it acquired a majority stake in TicketNew, a Chennai-based online ticketing service.

UC Web, a subsidiary of Alibaba Group, also counts India as one of its biggest markets. The browser maker has attempted to become a super app in India in recent years by including news and videos. In the last two years, it has been in talks with several bloggers and small publishers to host their articles directly on its platform, many people involved in the project told TechCrunch.

UC Web’s eponymous browser rose to stardom in the days of feature phones, but has since lost the lion’s share to Google Chrome as smartphones become more ubiquitous. Chrome ships as the default browser on most Android smartphones.

The major investment by Alibaba Group also serves as a testament to the growing popularity of video apps in India. Once cautious about each megabyte they spent on the internet, thrifty Indians have become heavy video consumers online as mobile data gets significantly cheaper in the country. Video apps are increasingly climbing up the charts on Google Play Store.

In an event for marketers late last year, YouTube said that India was the only nation where it had more unique users than its parent company Google. The video juggernaut had about 250 million active users in India at the end of 2017. The service, used by more than 2 billion users worldwide, has not revealed its India-specific user base since.

T-Series, the largest record label in India, became the first YouTube channel this week to claim more than 100 million subscribers. What’s even more noteworthy is that T-Series took 10 years to get to its first 10 million subscribers. The additional 90 million subscribers signed up to its channel in the last two years. Also fighting for users’ attention is Hotstar, which is owned by Disney. Earlier this month, it set a new global record for most simultaneous views on a live-streaming event.

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