virtual goods

Periscope lets you buy and send Super Hearts that broadcasters can cash in

Posted by | Apps, Livestreaming, Mobile, Periscope, Periscope Super Hearts, Social, TC, Twitter, virtual goods | No Comments

 Periscope has a new revenue stream and a new way to attract the best live video content to its Twitter-owned app. Today Periscope launches Super Hearts — in-app purchase virtual goods that users buy for real money, send to creators as animated hearts that get them attention in the comment reel and that broadcasters can then redeem with Twitter for a monthly cash payout. Read More

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The next big gold rush

Posted by | Apps, Column, e-sports, Gaming, Mobile, mobile gaming, online gambling, Sports, TC, virtual goods, Virtual reality | No Comments

treasure-chest As we look to the next evolution of our digital ecosystem, it seems certain that virtual goods will play a much larger role. From vanquishing new breeds of digital monsters to defining a modern asset class, virtual goods will enable new experiences and redefine traditional ones. Indeed, this new gold rush will create opportunities for the enterprising prospector and shovel-seller alike. Read More

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Study of Candy Crush players finds virtual currency buyers don’t go for upsells

Posted by | Apps, Candy Crush, eCommerce, economics, Entertainment, Gaming, iap, in app purchases, King, Mobile, science, TC, virtual currency, virtual goods | No Comments

candy-hearts (1) The upsell we all fall for at fast food joints and places like Costco doesn’t seem to work on purchasers of in-game currencies, according to a study conducted on millions of Candy Crush players. Turns out the decision to buy fictional bars of gold isn’t quite rational, economically speaking. Who would have thought? Read More

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