virtual assistant

Sonos acquires voice assistant startup Snips, potentially to build out on-device voice control

Posted by | Amazon, Assistant, computing, consumer electronics, Gadgets, Google, hardware, ikea, M&A, machine learning, play:3, smart speakers, Snips, Sonos, Sonos Beam, TC, virtual assistant | No Comments

Sonos revealed during its quarterly earnings report that it has acquired voice assistant startup Snips in a $37 million cash deal, Variety reported on Wednesday. Snips, which had been developing dedicated smart device assistants that can operate primarily locally, instead of relying on consistently round-tripping voice data to the cloud, could help Sonos set up a voice control option for its customers that has “privacy in mind” and is focused more narrowly on music control than on being a general-purpose smart assistant.

Sonos has worked with both Amazon and Google and their voice assistants, providing support for either on their more recent products, including the Sonos Beam and Sonos One smart speakers. Both of these require an active cloud connection to work, however, and have received scrutiny from consumers and consumer protection groups recently for how they handle the data they collect from users. They’ve introduced additional controls to help users navigate their own data sharing, but Sonos CEO Patrick Spence noted in an interview with Variety that one of the things the company can do in building its own voice features is developing them “with privacy in mind.”

Notably, Sonos has introduced a version of its Sonos One that leaves out the microphone hardware altogether — the Sonos One SL introduced earlier this fall. The fact that they saw opportunity in a mic-less second version of the Sonos One suggests it’s likely there are a decent number of customers who like the option of a product that’s not round-tripping any information with a remote server. Spence also seemed quick to point out that Sonos wouldn’t seek to compete with its voice assistant partners, however, since anything they build will be focused much more specifically on music.

You can imagine how local machine learning would be able to handle commands like skipping, pausing playback and adjusting volume (and maybe an even more advanced feature like playing back a saved playlist), without having to connect to any kind of cloud service. It seems like what Spence envisions is something like that which can provide basic controls, while still allowing the option for a customer to enable one of the more full-featured voice assistants depending on their preference.

Meanwhile, partnerships continue to prove lucrative for Sonos: Its team-up with Ikea resulted in 30,000 speakers sold on launch day, the company also shared alongside its earnings. That’s a lot to move in one day, especially in this category.

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The time is right for Apple to buy Sonos

Posted by | AirPlay, Amazon, amazon alexa, Apple, apple inc, apple music, controller, echo, Gadgets, Google, hardware, HomePod, ios devices, iPhone, siri, smart speakers, Sonos, Spotify, TC, video streaming services, virtual assistant | No Comments

It’s been a busy couple of months for smart speakers — Amazon released a bunch just this week, including updated versions of its existing Echo hardware and a new Echo Studio with premium sound. Sonos also introduced its first portable speaker with Bluetooth support, the Sonos Move, and in August launched its collaboration collection with Ikea. Meanwhile, Apple didn’t say anything about the HomePod at its latest big product event — an omission that makes it all the more obvious the smart move would be for Apple to acquire a company that knows what they’re doing in this category: Sonos.

Highly aligned

From an outsider perspective, it’s hard to find two companies that seem more philosophically aligned than Sonos and Apple when it comes to product design and business model. Both are clearly focused on delivering premium hardware (at a price point that’s generally at the higher end of the mass market) and both use services to augment and complement the appeal of their hardware, even if Apple’s been shifting that mix a bit with a fast-growing services business.

Sonos, like Apple, clearly has a strong focus and deep investment in industrial design, and puts a lot of effort into truly distinctive product look and feel that stands out from the crowd — and is instantly identifiable once you know what to look for. Even the company’s preference for a mostly black and white palette feels distinctly Apple — at least Apple leading up to the prior renaissance of multi-color palettes for some of its more popular devices, including the iPhone.

airplay2 headerFrom a technical perspective, Apple and Sonos seem keen to work together — and the results of their collaboration has been great for consumers who use both ecosystems. AirPlay 2 support is effectively standard on all modern Sonos hardware, and really Sonos is essentially the default choice already for anyone looking to do AirPlay 2-based multiform audio, thanks to the wide range of options available in different form factors and at different price points. Sonos and Apple also offer an Apple Music integration for Sonos’ controller app, and now you can use voice control via Alexa to play Apple Music, too.

Competitive moves

The main issue that an Apple-owned Sonos hasn’t made much sense before now, at least from Sonos’ perspective, is that the speaker maker has reaped the benefits of being a platform that plays nice with all the major streaming service providers and virtual assistants. Recent Sonos speakers offer both Amazon Alexa and Google Assistant support, for instance, and Sonos’ software has connections with virtually every major music and audio streaming service available.

What’s changed, especially in light of Amazon’s slew of announcements this week, is that competitors like Amazon are looking more like they want to own more of the business that currently falls within Sonos’ domain. Amazon’s Echo Studio is a new premium speaker that directly competes with Sonos in a way that previous Echos really haven’t, and the company has consistently been releasing better-sounding versions of its other, more affordable Echos. It’s also been rolling out more feature-rich multi-room audio features, including wireless surround support for home theater use — all things squarely in the Sonos wheelhouse.

alexa echo amazon 9250064

For now, Sonos and Amazon seem to be comfortably in “frenemy” territory, but increasingly, it doesn’t seem like Amazon is content to leave them their higher-end market segment when it comes to the speaker hardware category. Amazon still probably will do whatever it can to maximize use of Alexa, on both its own and third-party devices, but it also seems to be intent on strengthening and expanding its own first-party device lineup, with speakers as low-hanging fruit.

Other competitors, including Google and Apple, don’t seem to have had as much success with their products that line up as direct competitors to Sonos, but the speaker-maker also faces perennial challenges from hi-fi and audio industry stalwarts, and also seems likely to go up against newer device makers with audio ambitions and clear cost advantages, like Anker.

Missing ingredients/work to be done

Of course, there are some big challenges and potential red flags that stand in the way of Apple ever buying Sonos, or of that resulting union working out well for consumers. Sonos works so well because it’s service-agnostic, for instance, and the key to its success with recent products seems to also be integration with the smart home assistants that people seem to actually want to use most — namely Alexa and Google Assistant.

Under Apple ownership, it’s highly possible that Apple Music would at least get preferential treatment, if not become the lone streaming service on offer. It’s probable that Siri would replace Alexa and Assistant as the only virtual voice service available, and almost unthinkable that Apple would continue to support competing services if it did make this buy.

That said, there’s probably significant overlap between Apple and Sonos customers already, and as long as there was some service flexibility (in the same way there is for streaming competitors on iOS devices, including Spotify), then being locked into Siri probably wouldn’t sting as much. And it would serve to give Siri the foothold at home that the HomePod hasn’t managed to provide. Apple would also be better incentivized to work on improving Siri’s performance as a general home-based assistant, which would ultimately be good for Apple ecosystem customers.

Another smart adjacency

Apple’s bigger acquisitions are few and far between, but the ones it does make are typically obviously adjacent to its core business. A Sonos acquisition has a pretty strong precedent in the Beats purchase Apple made in 2014, albeit without the strong motivator of providing the underlying product and relationship basis for launching a streaming service.

What Sonos is, however, is an inversion of the historical Apple model of using great services to sell hardware. The Sonos ecosystem is a great, easy to use, premium-feel means of making the most of Apple’s music and video streaming services (and brand new games subscription offering), all of which are more important than ever to the company as it diversifies from its monolithic iPhone business.

I’m hardly the first to suggest an Apple-Sonos deal makes sense: J.P. Morgan analyst Samik Chatterjee suggested it earlier this year, in fact. From my perspective, however, the timing has never been better for this acquisition to take place, and the motivations never stronger for either party involved.

Disclosure: I worked briefly for Apple in its communications department in 2015-2016, but the above analysis is based entirely on publicly available information, and I hold no stock in either company.

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Is Amazon’s Alexa ready to leave home and become a wearable voice assistant?

Posted by | Amazon, Amazon Hardware Event 2019, Android, Assistant, car accessory, computing, digital assistant, echo, Fire OS, fire phone, Gadgets, Google, hardware, operating systems, Seattle, smart speakers, smartphone, Speaker, TC, virtual assistant | No Comments

Amazon’s device event today played host to a dizzying number of product announcements, of all stripes — but notably, there are three brand new ways to wear Alexa on your body. Amazon clearly wants to give you plenty of options to take Alexa with you when you leave the house, the only place it’s really held sway so far — but can Amazon actually convince people that it’s the voice interface for everywhere, and not just for home?

Among the products Amazon announced at its Seattle event, Echo Frames, Echo Loop and Echo Buds all provide ways to take Alexa with you wherever you go. What’s super interesting — and telling — about this is that Amazon went with three different vectors to try to convince people to wear Alexa, instead of focusing its efforts on just one. That indicates a stronger than ever desire to break Alexa out of its home environment.

alexa echo amazon 9250082

The company has tried to get this done in different ways before. Alexa has appeared in Bluetooth speakers and headphones, in some cars (including now GM, as of today) and via Amazon’s own car accessory — and though the timing didn’t line up, it would’ve been a lock for Amazon’s failed Fire Phone.

Notice that none of these existing examples have helped Amazon gain any apparent significant market share when it comes to Alexa use on the go. While we don’t have great stats on how well-adopted Alexa is in-car, for instance, it stands to reason that we’d be hearing a lot more about its success if it was indeed massively successful — in the same way we hear often about Alexa’s prevalence in the home.

Amazon lacks a key vector that other voice assistants got for free: Being the default option on a smartphone. Google Assistant manages this through both Google’s own, and third-party Android, phones. Apple’s Siri isn’t often celebrated for its skill and performance, but there’s no question that it benefits from being the only really viable option on iOS when it comes to voice assistant software.

Amazon had to effectively invent a product category to get Alexa any traction at all — the Echo basically created the smart speaker category, at least in terms of significant mass market uptake. Its success with its existing Echo devices proves that this category served a market need, and Amazon has reaped significant reward as a result.

But for Amazon, a virtual assistant that only operates in the confines of the home covers only a tiny part of the picture when it comes to building more intelligent and nuanced customer profiles, which is the whole point of the endeavor to begin with. While Americans seem to be spending more time at home than ever before, a big percentage of peoples’ days is still spent outside, and this is largely invisible to Alexa.

The thing is, the only reliable and proven way to ensure you’re with someone throughout their entire day is to be on their smartphone. Alexa is, via Amazon’s own app, but that’s a far cry from being a native feature of the device, and just a single tap or voice command away. Amazon’s own smartphone ambitions deflated pretty quickly, so now it’s casting around for alternatives — and Loop, Frames and Buds all represent its most aggressive attempts yet.

alexa echo amazon 9250074

A smart spread of bets, each with their own smaller pool of penetration among users versus a general staple like a smartphone, might be Amazon’s best way to actually drive adoption — especially if they’re not concerned with the overall economics of the individual hardware businesses attached to each.

The big question will be whether A) these products can either offer enough value on their own to justify their continued use while Alexa catches up to out-of-home use cases from a software perspective, or B) Amazon’s Alexa team can iterate the assistant’s feature set quickly enough to make it as useful on the go as it is at home, which hasn’t seemed like something it’s been able to do to date (not having direct access to smartphone functions like texting and calling is probably a big part of that).

Specifically for these new products, I’d put the Buds at the top of the list as the most likely to make Alexa a boon companion for a much greater number of people. The buds themselves offer a very compelling price point for their feature set, and Alexa coming along for the ride is likely just a bonus for a large percentage of their addressable market. Both the Frames and the Loop seem a lot more experimental, but Amazon’s limited release go-to-market strategy suggest it has planned for that as well.

In the end, these products are interesting and highly indicative of Amazon’s direction and ambition with Alexa overall, but I don’t think this is the watershed moment for the digital assistant beyond the home. Still, it’s probably among the most interesting spaces in tech to watch, because of how much is at stake for both winners and losers.

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Google’s new version of Android Auto focuses on Assistant

Posted by | Android, Android Auto, Apple, apple carplay, Assistant, automotive, CarPlay, computing, Google, Google Assistant, google now, linux, mobile software, operating system, operating systems, Polestar, product manager, smartphone, smartphones, Spotify, TC, Transportation, virtual assistant | No Comments

Google is starting to roll out an updated version of its in-car platform, Android Auto, that aims to make it easier and safer for drivers to use.

The version, which was first revealed during Google I/O 2019, has a dark theme, new fonts and color accents, more opportunities to communicate with Google’s virtual assistant and the ability to fit wider display screens that are becoming more common in vehicles.

Android Auto, which launched in 2015, is not an operating system. It’s a secondary interface — or HMI layer — that sits on top of an operating system and brings the look and feel of a smartphone to the vehicle’s central screen. Rival Apple introduced its own in-car platform, Apple CarPlay, that same year.

Automakers, once hesitant to integrate Android Auto or Apple CarPlay into vehicles, have come around. Today, Android Auto is available in more than 500 car models from 50 different brands, according to Android Auto product manager Rod Lopez.

Car owners with Android Auto support will start to see the new design over the next few weeks. However, updates will not be made to the standalone version of Android Auto, a smartphone app that gave users access to the platform even if their car wasn’t compatible with Android Auto. Google says it plans to “evolve” the standalone phone app from Android Auto to the Assistant’s new driving mode in the future.

Meanwhile, the in-car version features some important changes, notably more opportunities for drivers to use their voice — and not their hands — to interact with Android Auto. Users will notice the Google Assistant badge on Android Auto, that when tapped will provide information about their calendar, or read the weather report or news.

3Android Auto Google Assistant Badge

Other new features include a new app launcher designed to let users access their favorite apps with fewer taps. A button on the bottom-left of the screen launches this feature. Once deployed, users will see app icons, with the most commonly used ones featured in the top row.

Android Auto has also improved its navigation, which is perhaps the most commonly used feature within the platform. Now, the navigation bar sits at the bottom of the display and allows users to manage multiple apps. This improvement means users won’t miss an exit or street while they’re listening to Spotify .

4Android Auto Media

The navigation feature also pops up as soon as the driver connects with Android Auto. If a route is already queued up on a phone, Android Auto will automatically populate the directions.

This latest version also has a new notification button — located on the bottom-right corner — that houses recent calls, messages and alerts. Drivers can tap the mic button or say “Hey Google” to have the Google Assistant help make calls, send messages and read notifications.

Google has also developed an operating system called Android Automotive OS that’s modeled after its open-source mobile operating system that runs on Linux. Instead of running smartphones and tablets, Google modified it so it could be used in cars. Polestar, Volvo’s standalone performance electric car brand, is going to produce a new vehicle, the Polestar 2, that has an infotainment system powered by Android Automotive OS.

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Are women better gamers than men? This startup’s AI-driven research says yes

Posted by | artificial intelligence, Dota 2, gamer, Gaming, machine learning, Mobalytics, player, Runa Capital, Startups, stereotypes, TC, video games, virtual assistant | No Comments

Last year the Gosu.ai startup, which has developed an AI assistant to help gamers play smarter and improve their skills, raised $1.9 million. Using machine learning, it analyzes matches and makes personal recommendations, and allows gamers to be taught by a virtual assistant.

Because they have this virtual assistant they can now do some interesting research. For the first time ever, we can actually peer over the shoulder of a gamer and find out what makes them good or not. The findings are fascinating.

Gosu.ai surveyed nearly 5,000 gamers playing Dota 2 to understand which factors separate successful and less-successful gamers.

They found that although only 4 percent of respondents to the survey were women, it turned out that those women that responded had a 44 percent higher win rate on average than the men.

Does this suggest women are better gamers than men? This isn’t a scientific study, but it is a tantalizing idea…

The study also found that the higher your skills in foreign languages, the slower your skills improve. They also found that people without a university degree, people who don’t travel and people who play sports increase their game ratings faster. Similarly, having a job also slows growth. Well, duh.

Gosu.ai’s main competitors are Mobalytics, Dojo Madness and MoreMMR. But the main difference is that these competitors make analytics of raw statistics, and find the generalized weak spots in comparison with other players, giving general recommendations. Gosu.ai analyzes the specific actions of each player, down to the movement of their mouse, to cater direct recommendations for the player. So it’s more like a virtual assistant than a training platform.

The startup is funded by Runa Capital, Ventech and Sistema_VC. Previously, the startup was backed by Gagarin Capital.

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Over a quarter of US adults now own a smart speaker, typically an Amazon Echo

Posted by | Amazon, Amazon Echo, apple inc, artificial intelligence, Assistant, Gadgets, Google, Google Assistant, HomePod, smart speaker, smart speakers, smartphone, smartphones, Sonos, Speaker, TC, United States, virtual assistant, voice assistant, voice computing | No Comments

U.S. smart speaker owners grew 40 percent over 2018 to now reach 66.4 million — or 26.2 percent of the U.S. adult population — according to a new report from Voicebot.ai and Voicify released this week, which detailed adoption patterns and device market share. The report also reconfirmed Amazon Echo’s lead, noting the Alexa-powered smart speaker grew to a 61 percent market share by the end of last year — well above Google Home’s 24 percent share.

These findings fall roughly in line with other analysts’ reports on smart speaker market share in the U.S. However, because of varying methodology, they don’t all come back with the exact same numbers.

For example, in December 2018, eMarketer reported the Echo had accounted for nearly 67 percent of all U.S. smart speaker sales in 2018. Meanwhile, CIRP last month put Echo further ahead, with a 70 percent share of the installed base in the U.S.

Though the percentages differ, the overall trend is that Amazon Echo remains the smart speaker to beat.

While on the face of things this appears to be great news for Amazon, Voicebot’s report did note that Google Home has been closing the gap with Echo in recent months.

Amazon Echo’s share dropped nearly 11 percent over 2018, while Google Home made up for just over half that decline with a 5.5 percent gain, and “other” devices making up the rest. This latter category, which includes devices like Apple’s HomePod and Sonos One, grew last year to now account for 15 percent of the market.

That said, the Sonos One has Alexa built-in, so it may not be as bad for Amazon as the numbers alone seem to indicate. After all, Amazon is selling its Echo devices at cost or even a loss to snag more market share. The real value over time will be in controlling the ecosystem.

The growth in smart speakers is part of a larger trend toward voice computing and smart voice assistants — like Siri, Bixby and Google Assistant — which are often accessed on smartphones.

A related report from Juniper Research last month estimated there will be 8 billion digital voice assistants in use by 2023, up from the 2.5 billion in use at the end of 2018. This is due to the increased use of smartphone assistants as well as the smart speaker trend, the firm said.

Voicebot’s report also saw how being able to access voice assistance on multiple platforms was helping to boost usage numbers.

It found that smart speaker owners used their smartphone’s voice assistant more than those who didn’t have a smart speaker in their home. It seems consumers get used to being able to access their voice assistants across platforms — now that Siri has made the jump to speakers and Alexa to phones, for instance.

The full report is available on Voicebot.ai’s website here.

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You can now ask Alexa to control your Roku devices

Posted by | Alexa, Amazon, amazon alexa, Amazon Echo, artificial intelligence, echo, Gadgets, Media, roku, Streaming Media, virtual assistant, voice assistant, voice search | No Comments

Roku this morning announced its devices will now be compatible with Amazon’s Alexa. Through a new Roku skill for Alexa, Roku owners will be able to control their devices in order to do things like launch a channel, play or pause a show, search for entertainment options and more. Roku TV owners will additionally be able to control various functions related to their television, like adjusting the volume, turning on and off the TV, switching inputs and changing channels if there is an over-the-air antenna attached.

The added support for Amazon Alexa will be available to devices running Roku OS 8.1 or higher, and will require that customers enable the new Roku skill, which will link their account to Amazon.

Roku has developed its own voice assistant designed specifically for its platform, which is available with a touch of a button on its voice remote as well as through optional accessories like its voice-powered wireless speakers, tabletop Roku Touch remote or TCL’s Roku-branded Smart Soundbar. However, it hasn’t ignored the needs of those who have invested in other voice platforms.

Already, Roku devices work with Google Assistant-powered devices, like Google Home and Google Home Mini, through a similar voice app launched last fall.

Support for the dominant streaming media platform — Amazon Alexa — was bound to be next. EMarketer said Amazon took two-thirds of smart speaker sales last year, and CIRP said Echo has a 70 percent U.S. market share.

The Roku app will work with any Alexa-enabled device, including the Amazon Echo, Echo Show, Echo Dot, Echo Spot and Echo Plus, as well as those powered by Alexa from third parties, the company confirmed to TechCrunch.

Once enabled, you’ll be able to say things like “Alexa, pause Roku,” or “Alexa, open Hulu on Roku,” or “Alexa, find comedies on Roku,” and more. The key will be starting the command with “Alexa,” as usual, then specify “Roku” is where the action should take place (e.g. “on Roku”).

One change with the launch of voice support via Alexa is that the commands are a bit more natural, in some cases. Whereas Google Assistant required users to say “Hey Google, pause on Roku,” the company today says the same command for Alexa users is “Alexa, pause Roku.” That’s a lot easier to remember and say. However, most of the other commands are fairly consistent between the two platforms.

“Consumers often have multiple voice ecosystems in their homes,” said Ilya Asnis, senior vice president of Roku OS at Roku, in a statement about the launch. “By allowing our customers to choose Alexa, in addition to Roku voice search and controls, and other popular voice assistants, we are strengthening the value Roku offers as a neutral platform in home entertainment.”

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Here’s everything announced at Samsung’s Galaxy S10/Galaxy Fold event

Posted by | Bixby, Companies, Gadgets, instagram, mobile phones, mobile software, player, s10, Samsung, Samsung Electronics, samsung galaxy, San Francisco, smartphones, technology, virtual assistant | No Comments

Missed today’s Samsung Unpacked event in San Francisco? In all, we have five new phones — one of them a foldable — some new earbuds, a virtual assistant and a watch. Here’s everything you need to know.

Samsung’s Galaxy Fold, presented at Unpacked in San Francisco (Source: Samsung)

Samsung’s Galaxy Fold launches April 26, starting at $1,980

The last time we saw Samsung’s foldable onstage, it was, quite literally, shrouded in darkness. The company debuted a prototype of the upcoming device at a developer conference, showing its folding method and little else.

Samsung’s Galaxy S10 lineup arrives with four new models

For the 10th anniversary of the flagship line, Samsung is going all in on this thing. And with more information expected on Samsung’s upcoming foldable, well, that’s a lot of Samsungs.

Samsung’s ‘budget flagship’ the Galaxy S10e starts at $750

The S10e is the most interesting of the bunch — or at least the most interesting one that doesn’t sport 5G.

The Samsung S10 gets a 5G model

Never mind the fact that 5G is still a ways away in just about every market — Samsung’s taking an educated gamble that some percentage of its early adopting/cost is no object approach will get in early on the next generation of cellular technology.

Samsung’s Galaxy S10 has a built-in Instagram mode

A new partnership with Instagram will bring Stories directly to the camera app, without leaving Samsung’s default camera software.

The Samsung Galaxy S10 can wirelessly charge other phones

The feature relies on the S10’s large battery to charge other devices. The new feature should be compatible with all phones that charge via the Qi standard.

Samsung S10’s cameras get ultra-wide-angle lenses and more AI smarts

Unsurprisingly, one of the features that differentiates these models is the camera system. Gone are the days, after all, where one camera would suffice.

Here’s how all of Samsung’s new Galaxy S10’s compare

Want a quick at-a-glance breakdown of how they all compare? Here’s a handy chart so you know what to look for.

Samsung just announced a phone with 1TB of built-in storage

Three different storage options: 128GB, 512GB and 1 terabyte.

Samsung’s new Galaxy Watch Active tracks blood pressure

In the watch front, Samsung is embracing user health, much like the rest of the industry, including blood pressure tracking.

These are Samsung’s new Galaxy Buds

Wireless all the way. Samsung says the Galaxy Buds should be able to pull around five hours of talk time, or six hours of music listening time.

Samsung’s Bixby-powered Galaxy Home speaker will arrive ‘by April’

The product — as well as a rumored cheaper version — are a core part of Samsung’s push to make Bixby a key player in the smart home raise.

Samsung has sold 2 billion Galaxy phones

That’s a whole lot of Galaxy smartphones.

Want more? You can always watch a recording of today’s live stream.

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Apple’s Shortcuts will flip the switch on Siri’s potential

Posted by | Amazon, Android, app-store, Apple, apple inc, apple tv, Apple Watch, Apps, artificial intelligence, Assistant, Column, computing, Craig Federighi, Google, google now, iOS, iPad, iPhone, iTunes, mobile devices, operating system, screen time, siri, Software, virtual assistant | No Comments
Matthew Cassinelli
Contributor

Matthew Cassinelli is a former member of the Workflow team and works as an independent writer and consultant. He previously worked as a data analyst for VaynerMedia.

At WWDC, Apple pitched Shortcuts as a way to ”take advantage of the power of apps” and ”expose quick actions to Siri.” These will be suggested by the OS, can be given unique voice commands, and will even be customizable with a dedicated Shortcuts app.

But since this new feature won’t let Siri interpret everything, many have been lamenting that Siri didn’t get much better — and is still lacking compared to Google Assistant or Amazon Echo.

But to ignore Shortcuts would be missing out on the bigger picture. Apple’s strengths have always been the device ecosystem and the apps that run on them.

With Shortcuts, both play a major role in how Siri will prove to be a truly useful assistant and not just a digital voice to talk to.

Your Apple devices just got better

For many, voice assistants are a nice-to-have, but not a need-to-have.

It’s undeniably convenient to get facts by speaking to the air, turning on the lights without lifting a finger, or triggering a timer or text message – but so far, studies have shown people don’t use much more than these on a regular basis.

People don’t often do more than that because the assistants aren’t really ready for complex tasks yet, and when your assistant is limited to tasks inside your home or commands spoken inton your phone, the drawbacks prevent you from going deep.

If you prefer Alexa, you get more devices, better reliability, and a breadth of skills, but there’s not a great phone or tablet experience you can use alongside your Echo. If you prefer to have Google’s Assistant everywhere, you must be all in on the Android and Home ecosystem to get the full experience too.

Plus, with either option, there are privacy concerns baked into how both work on a fundamental level – over the web.

In Apple’s ecosystem, you have Siri on iPhone, iPad, Apple Watch, AirPods, HomePod, CarPlay, and any Mac. Add in Shortcuts on each of those devices (except Mac, but they still have Automator) and suddenly you have a plethora of places to execute these all your commands entirely by voice.

Each accessory that Apple users own will get upgraded, giving Siri new ways to fulfill the 10 billion and counting requests people make each month (according to Craig Federighi’s statement on-stage at WWDC).

But even more important than all the places where you can use your assistant is how – with Shortcuts, Siri gets even better with each new app that people download. There’s the other key difference: the App Store.

Actions are the most important part of your apps

iOS has always had a vibrant community of developers who create powerful, top-notch applications that push the system to its limits and take advantage of the ever-increasing power these mobile devices have.

Shortcuts opens up those capabilities to Siri – every action you take in an app can be shared out with Siri, letting people interact right there inline or using only their voice, with the app running everything smoothly in the background.

Plus, the functional approach that Apple is taking with Siri creates new opportunities for developers provide utility to people instead of requiring their attention. The suggestions feature of Shortcuts rewards “acceleration”, showing the apps that provide the most time savings and use for the user more often.

This opens the door to more specialized types of apps that don’t necessarily have to grow a huge audience and serve them ads – if you can make something that helps people, Shortcuts can help them use your app more than ever before (and without as much effort). Developers can make a great experience for when people visit the app, but also focus on actually doing something useful too.

This isn’t a virtual assistant that lives in the cloud, but a digital helper that can pair up with the apps uniquely taking advantage of Apple’s hardware and software capabilities to truly improve your use of the device.

In the most groan-inducing way possible, “there’s an app for that” is back and more important than ever. Not only are apps the centerpiece of the Siri experience, but it’s their capabilities that extend Siri’s – the better the apps you have, the better Siri can be.

Control is at your fingertips

Importantly, Siri gets all of this Shortcuts power while keeping the control in each person’s hands.

All of the information provided to the system is securely passed along by individual apps – if something doesn’t look right, you can just delete the corresponding app and the information is gone.

Siri will make recommendations based on activities deemed relevant by the apps themselves as well, so over-active suggestions shouldn’t be common (unless you’re way too active in some apps, in which case they added Screen Time for you too).

Each of the voice commands is custom per user as well, so people can ignore their apps suggestions and set up the phrases to their own liking. This means nothing is already “taken” because somebody signed up for the skill first (unless you’ve already used it yourself, of course).

Also, Shortcuts don’t require the web to work – the voice triggers might not work, but the suggestions and Shortcuts app give you a place to use your assistant voicelessly. And importantly, Shortcuts can use the full power of the web when they need to.

This user-centric approach paired with the technical aspects of how Shortcuts works gives Apple’s assistant a leg up for any consumers who find privacy important. Essentially, Apple devices are only listening for “Hey Siri”, then the available Siri domains + your own custom trigger phrases.

Without exposing your information to the world or teaching a robot to understand everything, Apple gave Siri a slew of capabilities that in many ways can’t be matched. With Shortcuts, it’s the apps, the operating system, and the variety of hardware that will make Siri uniquely qualified come this fall.

Plus, the Shortcuts app will provide a deeper experience for those who want to chain together actions and customize their own shortcuts.

There’s lots more under the hood to experiment with, but this will allow anyone to tweak & prod their Siri commands until they have a small army of custom assistant tasks at the ready.

Hey Siri, let’s get started

Siri doesn’t know all, Can’t perform any task you bestow upon it, and won’t make somewhat uncanny phone calls on your behalf.

But instead of spending time conversing with a somewhat faked “artificial intelligence”, Shortcuts will help people use Siri as an actual digital assistant – a computer to help them get things done better than they might’ve otherwise.

With Siri’s new skills extendeding to each of your Apple products (except for Apple TV and the Mac, but maybe one day?), every new device you get and every new app you download can reveal another way to take advantage of what this technology can offer.

This broadening of Siri may take some time to get used to – it will be about finding the right place for it in your life.

As you go about your apps, you’ll start seeing and using suggestions. You’ll set up a few voice commands, then you’ll do something like kick off a truly useful shortcut from your Apple Watch without your phone connected and you’ll realize the potential.

This is a real digital assistant, your apps know how to work with it, and it’s already on many of your Apple devices. Now, it’s time to actually make use of it.

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AI game trainer Gosu.ai raises $1.9M to give gamers a virtual assistant

Posted by | AI assistant, analytics, artificial intelligence, ceo, economy, Europe, game design, gamer, Gaming, Google, Gosu.ai, Mobalytics, player, Runa Capital, Silicon Valley, TC, virtual assistant | No Comments

If you play hardcore and competitive games, you want to win, so it would be useful to have someone leaning over your shoulder giving you tips on how to play better. Someone who knows all your moves and behaviors, for instance.

That’s the thinking behind Gosu.ai, which has developed an AI assistant to help gamers play smarter and improve their skills. It’s now raised a $1.9M funding round led by Runa Capital, with participation from Ventech and existing investor, Sistema_VC. Previously, the startup was backed by Gagarin Capital, a new Silicon Valley-based early-stage VC firm focusing on AI investments, which invested in Prisma and MSQRD, which exited to Facebook and Google, respectively.

Gosu.ai provides tools and guidance for users to improve their skills in competitive games. It analyzes their matches and makes personal recommendations. It also helps players prep, suggesting gear sets, starting items and offering ideas on how to take on a particular opponent. The platform currently works with Dota 2, with plans to support CS:GO and PUBG in the near future.

The company was founded by Alisa Chumachenko (pictured), who was the creator and former CEO of Game Insight, a big gaming world player. She says: “There are 2 billion gamers in the world now and 600 million of them play hardcore games, such as MOBAs, Shooters and MMOs. We can help those players reach their full potential with our AI assistants.”

Gosu.ai’s main competitors are Mobalytics, Dojomadness and Moremmr. But the main difference is that these competitors make analytics of raw statistics, and find the generalized weak spots in comparison with other players, giving general recommendations. Gosu.ai analyzes the specific actions of each player, down to the movement of their mouse, to cater direct recommendations for the player. So it’s more like a virtual assistant than a training platform.

In addition, Gosu works in the B2B field, as well, by offering gaming companies a variety of AI tools, for example a predictive analytics.

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