ticketing

Gametime lets you buy tickets for games and concerts that have already started

Posted by | Apps, brad griffith, eCommerce, gametime, Mobile, Startups, ticketing | No Comments

Ticketing app Gametime is taking its last-minute approach about as far as it can go, with the launch of a new feature called LastCall. This allows users to purchase tickets through Gametime until 90 minutes after an event has started.

Why would you want to do that? Well, prices usually drop precipitously after the event starts — for example, Gametime said that 48 hours before a game, the median price for a Major League Baseball is (coincidentally?) $48, but it’s dropped to $13 by 90 minutes after the first pitch.

Founder and CEO Brad Griffith acknowledged that most fans probably aren’t interested in just showing up for the fourth quarter or ninth inning of a game, or for the last song in a concert. On the other hand, if you could get a big discount and still catch most of the event, then it might be worth it.

Meanwhile, if you’re a team or a venue with empty seats, or if you’re a ticket-holder who realizes at the last minute that you can’t attend, then it’s good to have one last shot at selling those tickets.

In fact, it sounds like this is one of those “announcements” that’s partly acknowledging what’s already happening, both in the Gametime app and elsewhere. Griffith said the company is “doubling down” on this last-last-minute category of tickets, adding that it’s “constantly working through” what it’s actually including under the LastCall umbrella.

LastCall graphic

“The key element is the research that we’ve done, how it relates to the growth of this phenomenon” he said.

That research includes a survey of 287 event attendees, some who use Gametime and some who don’t. Apparently 27 percent said they’ve already purchased tickets after an event’s start time, and 62 percent of those late buyers were either Generation Z or millennials.

And while Gametime started out with a focus on sports, LastCall will include tickets from a variety of live events. In fact, Griffith said concerts are now the app’s fastest-growing category, and he suggested that this approach could help with the declining number of total concert tickets sold.

“We’re starting to see a bifurcation of windows, where the on-sale is still healthy, is strong, and the middle is maybe cratering in terms of transaction volume,” he said. “And then last-minute is vibrant and growing fast. That is where we aim to do our best work.”

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Fandango is acquiring rival online ticketer MovieTickets.com

Posted by | Apps, Fandango, Fundings & Exits, M&A, Media, Mobile, movies, movietickets.com, online ticketing, TC, theater, ticketing | No Comments

 A consolidation in the advance movie ticketing space is happening today, with Fandango’s announcement that it’s acquiring rival MovieTickets.com for an undisclosed sum. The deal, which is expected to close before year-end, will help Fandango expand its international footprint, particularly in Latin America, as well as bring new cinemas to its ticketing platform. Read More

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Co-founder Brian Fenty becomes CEO at TodayTix

Posted by | Apps, Brian Fenty, eCommerce, Merritt Baer, Mobile, Startups, TC, ticketing, TodayTix | No Comments

Brian Fenty, Merritt Baer There’s a new CEO at TodayTix, though he’s definitely not new to the company — Chairman Brian Fenty is becoming chief executive, while his co-founder (and the previous CEO) Merritt Baer is becoming the Head of Europe. TodayTix sells theater tickets in cities across the United States (including New York, Chicago and San Francisco), but its European presence is currently limited… Read More

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SeatGeek’s new Pano feature gives ticketbuyers a 360-degree view of the stadium

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SeatGeek Pano SeatGeek is launching a new way to give ticketbuyers a better sense of exactly what they’ll see from a given seat. The new feature, called Pano, offers a 360-degree view of the empty venue — you can look around in all directions, Street View-style, and you can also jump to different parts of the stadium to compare the view from the different seats. “It’s super… Read More

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How Mobile Technology Will Increase Stadium Security

Posted by | Column, Mobile, Security, TC, ticketing | No Comments

american football stadium In the months and years following September 11, one of the most noticeable changes was the experience of going through an airport—longer lines, no liquids, taking off your shoes. What used to feel out of the ordinary is now expected. After the tragedies in Paris targeting live entertainment venues, the Stade de France and Bataclan concert hall, the experience of attending a live event in… Read More

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SeatGeek Launches A Marketplace Where Anyone Can Sell And Transfer Tickets

Posted by | Apps, eCommerce, Mobile, SeatGeek, TC, ticketing | No Comments

Russ D'Souza Jack Groetzinger SeatGeek is already a solid way to score tickets for live events, but now you can use it to sell those tickets, too. In a sense, the tickets on SeatGeek are being resold already, but the model relied on aggregating tickets that were put up for sale on other sites. With today’s launch of the SeatGeek Marketplace, anyone can make their tickets available through SeatGeek itself. Read More

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