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Zwift CEO Eric Min on fitness-gaming and bringing esports into the Olympics

Posted by | cycling, eCommerce, Entertainment, esports, Gaming, Media, Peloton, SaaS, Sports, Strava, TC, Zwift | No Comments

The rumored IPO plans of $4 billion spinning brand Peloton marks the rise of a wave of interactive fitness startups like Mirror, Tonal, Hydrow and At Home 360 that combine a monthly subscription to recorded and/or live video classes with workout hardware.

There’s opportunity beyond this initial “Peloton for X” model, however, when you look at where the gamification of at-home workout experiences can overlap with actual games. We’re in the midst of rapid growth in the gaming industry, the rise of esports and the mainstream-ing of socializing within games due to Fortnite

The virtual cycling business Zwift is a five-year-old startup that has raised more than $170 million as a pioneer of fitness-gaming ― physical sport carried out in a virtual world. Athletes join together for group rides and races within a cycling game that hooks up to their own bike trainers at home in order to reflect their movements and physical exertion. Because users are represented as players within a social game, there is the benefit of network effects, opportunity for in-game commerce and an audience viewing the competition.

I recently sat with Eric Min, Zwift’s CEO and co-founder, at the company’s London office. We discussed why he founded Zwift and how the product has evolved, the potential revenue streams available to an interactive fitness brand and Zwift’s rise as an esport with ambitions to enter the Olympics. Here’s the transcript:

Eric Peckham (TechCrunch): Do you view Zwift as a fitness company or as a gaming company where the bike trainer is just a controller?

Eric Min (Zwift): We’re the fitness company born out of gaming. While we’re a fitness brand, we’re also a game and social network, two things that are converging rapidly right now. What we’re trying to do, though, is build this social network around real-time experiences, physical experiences, and I think that’s far more interesting. Crucial to that is being hardware-agnostic though. We work with a lot of equipment out there so our users can come to the game easily.

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Google Fit gets a redesign, adds Heart Points and coaching

Posted by | activity trackers, Android, Apps, Endomondo, Google, Google Fit, Mobile, mobile software, myfitnesspal, RunKeeper, smartwatches, Software, Sports, Strava, TC | No Comments

Google Fit is getting a major update today. The company’s activity tracking app has been around for a few years now but until today, it pretty much worked and looked that same as on the day it launched. Today’s redesign is quite a departure from that old look and feel, though, and it also introduces quite a few new features that help take the service in a new direction.

The most obvious new feature in the new version is that instead of only focusing on active minutes (or ‘Move Minutes’ as they are called now), Google has now introduced the concept of Heart Points. With this, you don’t just score points for moving, the app will also reward you for activities that actually get your heart beating a bit faster. Google Fit will give you one point for every minute of moderate activity and double points for more intense activities (think running or kickboxing). You won’t be able to buy anything with those points, but you’re more likely to live longer, so there’s that.

Like before, Google Fit will automatically track your activities thanks to the sensors in your phone or Wear OS watch. You can always manually add activities, too, or use apps like Strava, Runkeeper, Endomondo and MyFitnessPal to get credit for the workouts you track with them.

What’s also new in this update is actionable coaching, something that was sorely missing from the old version. It remains to be seen how useful this new feature is in day-to-day use, but the idea here is to give you feedback on how active you’ve been throughout the week and help you stay motivated.

What I’m actually the most excited about, though, is the new look and feel. Based on the screenshots Google has shared so far, the app now provides you with far more details at a glance, without having to dig into timelines (which weren’t all that usable in the old version to begin with).

The new version is now rolling out to Android and Wear OS users.

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Instagram VP Kevin Weil joins board of social fitness app Strava

Posted by | instagram, Kevin Weil, Mobile, Personnel, Social, Sports, Strava, TC | No Comments

kevin-weil If you’re trying to build the Instagram for exercise, it helps to have the guy building Instagram for Instagram. That’s why Strava has added Instagram head of product Kevin Weil to its board of directors. Formerly SVP of product for Twitter, Weil has proven his skills through a rapid set of launches at Instagram, including its surprisingly successful Snapchat Stories clone. Read More

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