Steve Jobs

Tim Cook to Apple staff: $1TR in shareholder value isn’t what drives us

Posted by | Apple, apple inc, Apps, Mobile, Steve Jobs, Tim Cook, trillion | No Comments

How should you feel to know your employer is far, far richer than Croesus?

As Apple CEO Tim Cook tells it — in a memo to staff, obtained by BuzzFeed News, re: yesterday’s news that the computer company Steve Jobs founded back in 1976 is now worth more than $1,000,000,000,000 — you should feel A) pretty stoked that your labor has helped achieve a significant financial milestone but also B) know it’s not a success metric to get hung up about because it’s the passion for innovation and creation (not the towering mounds of gold) that really counts and so C) please, after taking a moment, remember to get back to work.

Here’s what Cook actually wrote to Apple’s global “team” of circa 123,000 employees:

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim

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iFixit finds dust covers in latest MacBook Pro keyboard

Posted by | Apple, apple inc, apple keyboard, Computer Hardware, computing, Gadgets, Keyboard, macbook, macintosh, Steve Jobs | No Comments

Apple released a refreshed MacBook Pro this week and top among the new features is a tweaked keyboard. Apple says its quieter than the last version and in our tests, we agree. But iFixit found something else: thin, silicone barriers that could improve the keyboard’s reliability.

This is big news. Users have long reported the butterfly switch keyboard found in MacBook Pros were less reliable than past models. There are countless reports of dust and lint and crumbs causing keys to stick or fail. Personally, I have not had any issues, but many at TechCrunch have. To date Apple has yet to issue a recall for the keyboard..

iFixit found a thin layer of rubberized material covering the new butterfly mechanism. The repair outlet also points to an Apple patent for this exact technology that’s designed to “prevent and/or alleviate contaminant ingress.”

According to Apple, which held a big media unveiling for new models, the changes to the keyboard were designed to address the loud clickity-clack and not the keyboard’s tendency to get mucked up by dust. And that makes sense, too. If Apple held an event and said “We fixed the keyboards” it would mean Apple was admitting something was wrong with the keyboards. Instead Apple held an event and said “We made the keyboards quieter” admitting the past keyboards were loud, and not faulty.

We just got our review unit and will report back on the keyboard’s reliability after a day or two at the beach. Because science.

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Apple said to debut voice-activated Siri AirPods in 2018, water-resistant model in 2019

Posted by | AirPods, apple inc, Apple Watch, computing, Gadgets, hardware, iOS, iPhone, iphone 4s, iphone accessories, Mobile, siri, Steve Jobs, TC, technology | No Comments

 Apple is preparing a couple of updating models of AirPods, according to Bloomberg. The popular fully wireless earbud-style headphones that Apple introduced last year are currently on track for a refresh in 2018 with the addition of a new version of the “W” line of chips that Apple created specifically to manage and improve Bluetooth-based connections between gadgets. The 2018… Read More

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Apple and Android are destroying the Swiss Watch industry

Posted by | Apple, apple inc, apple store, Apple Watch, business, canalys, computing, Gadgets, smartwatches, Steve Jobs, TC, technology, watches, wearable devices | No Comments

 In Q4 2017 – essentially during the last holiday season – market research firm Canalys found that more people bought Apple watches than Swiss watches. Two million more, to be exact. Brian Heater has more data but this news is quite problematic for the folks eating Coquilles St-Jacques on the slopes of the Jura mountains. The numbers are estimates based on market data but they… Read More

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A brief history of the iPhone

Posted by | Apple, hardware, iOS, iPhone, iPod, Mobile, Steve Jobs, TC | No Comments

 The first iPhone was met with cautious excitement by many in the press — after all, where did the company get off thinking it could replace a physical keyboard with a touchscreen? But all these years later, the device still serves at the template for a majority of modern smartphones. In the intervening decade, the company has redefined the category time and again. Read More

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Crunch Report | Uber Might Have To Support In-App Tipping

Posted by | Android, Apple, Apps, Facebook, Gadgets, Google, instagram, Media, Mobile, Social, Startups, Steve Jobs, TC, Uber | No Comments

Crunch Report April 17 Today’s Stories  New York’s Taxi commission to propose in-app tipping requirement for Uber Google reaches $7.8 million settlement in its Android antitrust case in Russia Facebook issues statement after murder suspect shares video of shooting in Cleveland Instagram now lets you organize bookmarks into private collections Steve Jobs’ custom Apple I and other historic machines… Read More

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Facebook Messenger For Apple Watch Officially Launches

Posted by | apple inc, Apple Watch, Apps, Facebook, Gadgets, Media, Messenger, Mobile, smartwatches, Steve Jobs, TC, watchOS, Wearables | No Comments

facebook-watch During Apple’s keynote in September, they announced that Facebook Messenger would be coming to the Apple Watch, as long as you’ve updated to watchOS 2. Well, it’s here. You can now share things like voice clips, likes and stickers from your Apple Watch. From my experience, little interactions like this are what works best on the Watch. I’ve found that as soon as I have… Read More

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John Sculley On Drawing The Mac Phone For Steve Jobs

Posted by | Apple, Apps, john sculley, Mobile, Steve Jobs, Zeta Interactve | No Comments

john sculley We had a chance to sit down with the founders of Zeta Interactive — John Sculley and David Steinberg — last week to talk a bit about their online marketing service. But Sculley isn’t just known for that company, or the ones that came just before it where he worked with Steinberg. He also had a stint running Apple, coming from running Pepsi in the middle of its… Read More

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