Spotify IPO

Going public pits Spotify’s suggestions against everyone

Posted by | apple music, Apps, Entertainment, Fundings & Exits, Media, Mobile, music streaming, Opinion, Spotify, Spotify IPO, Startups, TC | No Comments

 The secret to Spotify’s public market debut is actually an acquisition it made in 2014. The Echo Nest was powering music recommendations for Beats Music, Rdio, Vevo and iHeartRadio before Spotify pulled it out from under them by buying it for a reported $100 million — 90 percent in Spotify equity. That deal paid off big time. Read More

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Spotify plays the long game with Family and Student Plans even as revenue per user drops

Posted by | Apps, family plan, Fundings & Exits, Gadgets, Mobile, Spotify, Spotify IPO, TC | No Comments

 Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today. Read More

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Even with double the subscribers, Spotify says Apple will always have an edge owning the app store

Posted by | apple music, Apps, Fundings & Exits, google play music, Mobile, Spotify, Spotify IPO, TC | No Comments

 Spotify just filed for a direct listing in the U.S., sidestepping the traditional IPO process, and now we’re starting to see some of the true financial guts of the company — and some of the significant risks it faces from challenging services from Apple and Google. Read More

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Spotify ‘Sponsored Songs’ lets labels pay for plays

Posted by | Advertising Tech, Apps, Entertainment, Media, Mobile, Spotify, Spotify ads, Spotify IPO, spotify playlists, Startups, TC | No Comments

 A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More

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How Spotify is finally gaining leverage over record labels

Posted by | apple music, Apps, Entertainment, Fundings & Exits, Media, Mobile, Podcasts, Spotify, Spotify Discover Weekly, Spotify IPO, Startups, streaming music, TC | No Comments

 That’s why over the past few years, Spotify has been pushing five different paths to putting pressure on the labels to cut it a better royalties deal. They all hinge around the idea of making the labels need Spotify as much as it’s historically needed them. When Spotify launched in 2008, it had no power in the relationship since it had so few listeners. It needed to raise over… Read More

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