oppo

Global smartphone sales plummeted 20% in Q1, thanks to COVID-19

Posted by | Apple, coronavirus, COVID-19, gartner, hardware, huawei, Mobile, oppo, Samsung, smartphones | No Comments

More dismal numbers confirm what we already knew: Q1 2020 was real rough for an already struggling smartphone category. Gartner’s latest report puts the global market at a 20.2% slide versus the same time last year, thanks in large part to fallout from the COVID-19 pandemic.

Every single one of the global top-five manufactures saw large declines for the quarter, save for Xiaomi, which saw a slight uptick of 1.4%. The Chinese handset maker got a surprise bump, courtesy of international sales. Samsung and Huawei and Oppo all saw double-digit drop-offs at 22.7%, 27.3% and 19.1%, while Apple declined 8.2%. Other companies combined for a sizable 24.2% loss for Q1.

The reasons are ones we’ve gone over several times before, nearly all pertaining to the global pandemic. Chief among them are global stay at home orders and general economic uncertainly. Issues with the global supply chain have no doubt been a factor, as well, as Asia was the first to get hit with the virus.

All of this comes in addition to an already plateauing/declining smartphone market. Analysts had expected that the arrival of 5G would help stem the tide a bit — but, well, some stuff happened in there. Notably, Apple’s slide wasn’t as bad as it might have been thanks to a strong start to the year.

“If COVID-19 did not happen, the vendor would have likely seen its iPhone sales reached record level in the quarter. Supply chain disruptions and declining consumer spending put a halt to this positive trend in February,” Gartner’s Annette Zimmermann said in a release. “Apple’s ability to serve clients via its online stores and its production returning to near normal levels at the end of March helped recover some of the early positive momentum.”

Overall, I suspect that recovery won’t be instantaneous for the market. The future of COVID-19 still feels largely uncertain as countries have begun the process of reopening, and a pricey investment still may not be in the cards for many who are struggling to make ends meet. 

Powered by WPeMatico

Xiaomi, Samsung and others begin to resume smartphone production in India

Posted by | Apple, Asia, coronavirus, COVID-19, Covid19, Foxconn, Gadgets, hardware, oppo, Samsung, vivo, wistron, Xiaomi | No Comments

Xiaomi, Vivo, Samsung, Oppo and other smartphone companies have received approval from some state governments in India to partially resume manufacturing and assembling of devices amid the ongoing lockdown in the world’s second largest handset market that completely shut operations at these plants in late March.

The companies said that they have secured permission to kick start their manufacturing operations in the country, though several restrictions such as operating with limited workforce are still in place. (The federal government allowed the resumption of smartphone production earlier this month, but state governments have the final say on whether the local conditions are safe enough to enforce the relaxation.)

New Delhi’s decision comes days after it extended the lockdown by two weeks earlier this month but eased some restrictions to revive economic activity that’s been stalled since the stringent stay-at-home orders were imposed across the nation in late March.

Earlier this week, the government permitted e-commerce firms and ride-hailing services to resume services in green and orange zones, districts that have seen less severe outbreak of the coronavirus, across the country. Green and orange zones account for 82% of India’s 733 districts.

Xiaomi, which launched a range of gadgets in India today including its Snapdragon 865-powered Mi 10 smartphone, said earlier this month that it only had inventory to meet demand for up to three weeks.

Manu Kumar Jain, a VP at Xiaomi who oversees the Chinese firm’s business in India, said today that the company, which has been the top smartphone vendor in the country for more than two years, would restart operations in its contract partner Foxconn’s facility in the state of Andhra Pradesh.

A person familiar with the matter told TechCrunch that Wistron, a contract partner of Apple, has started limited operations for the iPhone-maker in Bangalore.

Vivo, the second largest smartphone vendor in India, said the company will resume production at 30% of their capacity. “We shall begin production with around 3,000 employees,” a Vivo spokesperson said.

Like Vivo, Oppo will also resume production at its Greater Noida facility with around 3,000 employees who would work in rotation, it said. Samsung, which opened the world’s biggest smartphone factory in India in 2018, said it will restart production in that factory.

“On Thursday, the factory started limited operations, which will be scaled up over a period of time. Employee safety and well-being remaining our absolute priority, we have ensured that all hygiene and social distancing measures are maintained at the premises, as per government guidelines,” said a Samsung spokesperson.

The coronavirus outbreak has severely disrupted several businesses. India did not see any handset sale last month, according to research firm Counterpoint. Counterpoint estimated that the smartphone shipments in India will decline by 10% this year, compared to a 8.9% growth in 2019 and 10% growth in 2018.

Every top smartphone maker in India has either established its own manufacturing plant or partnered with contract vendors to produce units locally in recent years to avail the tax benefits that New Delhi offers.

Powered by WPeMatico

Chinese firms rush to bring 5G smartphones to India

Posted by | 5g, Android, Asia, Gadgets, hardware, india, oppo, Qualcomm, Realme, smartphones, vivo, Xiaomi | No Comments

India is unlikely to have any substantial coverage of 5G until at least the end of next year, with telecom operators in the country yet to participate in a spectrum auction. But that hasn’t stopped Chinese vendors Oppo, Vivo and Xiaomi from bringing 5G-enabled smartphones to the world’s second largest handset market.

Xiaomi, Vivo’s sub-brand iQoo and Oppo’s sub-brand Realme have all moved in tandem to unveil their 5G smartphones in the last week. While Xiaomi, which has been the top handset vendor in India for more than two years, only showcased its recently unveiled 5G-enabled MiMix Alpha smartphone at several of its physical stores in the country, the other two companies have moved to launch new phones.

Vivo, India’s second largest phone vendor, launched the iQoo 3, which features a 6.44-inch display with screen resolution of 1080 x 2400 pixels, 4,440 mAh battery (with support for 55W fast charging ), and runs Android 10. It is powered by Qualcomm Snapdragon 865, coupled with 8GB of RAM and 128GB storage. It sports four rear cameras — 48MP main shooter, 13MP telephoto, 13MP ultra-wide and 2MP depth-sensor — and a 16MP selfie sensor.

The phone’s prices start at 36,990 Indian rupees ($515), which goes up to 44,990 ($627) Indian rupees for variants with additional storage and memory.

Realme, which is giving the top phone makers a run for their money in India, launched the X50 Pro 5G that features a 6.44-inch display of screen resolution and 1080 x 2400 pixels with support for 90Hz refresh rate. It is powered by Qualcomm Snapdragon 865 SoC, coupled with 12GB of RAM and a 4,200 mAh battery with 65W Super Dart charging support.

On the photography front, it houses a 65MP primary shooter, 8MP ultra-wide sensor, 12MP telephoto shooter and a 2MP portrait sensor. On the front is a setup of duo-selfie sensors of 32MP and 8MP.

The Realme X50 Pro 5G is priced at 37,999 Indian rupees ($530), which goes as high as 44,999 Indian rupees ($627) for variants with additional storage and memory.

Executives at the companies said that the rationale behind launching a 5G phone so ahead of time was to offer future-proof devices. Additionally, Qualcomm also requires phone vendors to use X55 5G modem if they want to use its flagship Snapdragon 865 SoC.

An executive with Poco, which recently spun out of Xiaomi, also chimed in:

5G

Now that we have your attention. Just letting you know – we’re here to give you everything you need, nothing you don’t. pic.twitter.com/wdWYQMduON

— C Manmohan (@cmanmohan) February 24, 2020

Powered by WPeMatico

Vivo beats Samsung for 2nd spot in Indian smartphone market

Posted by | Android, Asia, counterpoint, Gadgets, hardware, india, oppo, Samsung Electronics, smartphones, Xiaomi | No Comments

Samsung, which once led the smartphone market in India, slid to the third position in the quarter that ended in December, even as the South Korean giant continues to make major bets on the rare handset market that is still growing. 158 million smartphones shipped in India in 2019, up from 145 million the year before, according to research firm Counterpoint.

Chinese firm Vivo surpassed Samsung to become the second biggest smartphone vendor in India in Q4 2019. Xiaomi, with command over 27% of the market, maintained its top spot in the nation for the tenth consecutive quarter.

Vivo’s annual smartphone shipment grew 76% in 2019. The Chinese firm’s aggressive positioning of its budget S series of smartphones — priced between $100 to $150 (the sweet spot in India) — in the brick and mortar market and acceptance of e-commerce sales helped it beat Samsung, said Counterpoint analysts.

Vivo’s market share jumped 132% between Q4 of 2018 and Q4 of 2019, according to the research firm.

Realme, which spun out of Chinese smartphone maker Oppo, claimed the fifth spot. Oppo assumed the fourth position.

Samsung has dramatically lowered prices of some of its handsets in the country and also introduced smartphones with local features, but it is struggling to compete with an army of Chinese smartphone makers. The company did not respond to a request for comment.

Realme has taken the Indian market by storm. The two-year-old firm has replicated Xiaomi’s playbook in the country and so far focused on selling aggressively low-cost Android smartphones online.

Vivo and Oppo, on the other hand, have over the years expanded to smaller cities and towns in the country and inked deals with merchants. The companies have offered merchants fat commission to incentivize them to promote their handsets over those of the rivals.

Xiaomi, which entered India six years ago, sold handsets exclusively through online channels to cut overhead, but has since established presence in about 10,000 brick and mortar stores (including some through partnership with big retail chains). The company said in September last year that it had shipped 100 million smartphones in the country.

India surpasses the U.S.

The report, released late Friday (local time), also states that India, with 158 million smartphone shipments in 2019, took over the U.S. in annual smartphone shipment for the first time.

India, which was already the world’s second largest smartphone market for total handset install base, is now also the second largest market for annual shipment of smartphones.

Tarun Pathak, a senior analyst at Counterpoint, told TechCrunch that about 150 million to 155 million smartphone units were shipped in the U.S. in 2019.

As smartphone shipments decline in most countries, India has emerged as a rare market where people are still showing great appetite for new handsets. There are nearly half a billion smartphones in use in the country today — but more than half a billion people in the nation are yet to get one.

The nation’s slowing economy, however, is understandably making its mark on the smartphone market as well. The Indian smartphone market grew by 8.9% last year, compared to 10% in the previous year.

Powered by WPeMatico

Smartphone maker Realme is taking India and other emerging markets by storm

Posted by | Asia, Gadgets, hardware, india, oppo, Realme, Samsung, Samsung Electronics, Xiaomi | No Comments

As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge.

Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world’s second largest smartphone market in the quarter that ended in September, research firm IDC said on Monday.

While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India rose at a staggering 401.3% since the same period last year, according to IDC.

Market share of smartphone vendors in India

What’s fascinating about Realme’s expansion in India is just how closely it is replicating Xiaomi’s playbook in the country. Like Xiaomi, Realme for a year sold phones only through an online channel to cut overhead costs. Last quarter, the company began selling phones in India through offline stores, which still account for more than two-thirds of all smartphone sales.

In terms of online-only shipment, the company’s market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this year, the research firm said.

Realme has launched more than a dozen aggressively priced smartphone models so far, all priced between $80 to $240 — the sweet spot in the local market. In fact, IDC says Realme’s C2, 3i and 3 models — priced between $80 and $110 — were the top-selling phones for the company in Q3 this year.

Like Xiaomi’s handsets, Realme smartphones pack above the punch — sporting some of the highest-end hardware modules for their price range. The $80 Realme C2 features a six-inch HD+ display, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it supports 4G networks and has a facial unlock feature.

Other markets

Realme today operates in 18 countries, including its home market China, Indonesia, Malaysia, Pakistan, Vietnam and Egypt. In May this year, the company entered the European region.

In a report Counterpoint shared with its clients recently, the research firm said that based on the number of smartphones that Realme has shipped, the company’s rank went from 47th in Q3 2018 to 7th as of September this year. By shipping more than 10 million smartphones, the Chinese firm’s shipment grew by a whopping 808% during this period, the research firm said.

India and Indonesia accounted for more than 80% of smartphones that Realme has shipped to date, according to Counterpoint.

“We expect realme to become a serious contender in the market next year as growth will continue in emerging markets and online channels. The value for money proposition is also powerful in times of stagnant economic growth globally,” Counterpoint analysts wrote.

The aggressive growth of Realme hasn’t gone unnoticed with Xiaomi. The two companies have already exchanged testy words with one another and made allegations.

Hey @FrancisRealme , as a fellow marketer I’m sure you’d value the time & creativity that goes into designs. Could you please ask your team to abstain from taking this close an inspiration.

Thanks 👍

Hope to catch up the next time you are in Bangalore 🙂pic.twitter.com/y7PovSBuw3

— Anuj Sharma (@s_anuj) October 1, 2019

And you thought smartphone wars were over.

Powered by WPeMatico

Behold, the shark-fin selfie camera on Oppo’s latest

Posted by | hardware, Mobile, oppo, smartphones | No Comments

You would, of course, be completely forgiven for not recognizing Oppo’s name here in the States. In its native China, however, the company is a powerhouse, regularly capturing around 20% of the world’s largest smartphone market and handily beating out more familiar names (here, at least) like Apple and Samsung.

India (the No. 2 global market) has been a pretty solid market for the company as well, generally landing itself in the top five. The Reno 2 was just announced for that country today, bringing with it some of the unique, boundary-pushing features that have become Oppo’s stock-in-trade.

CMB 8068

Most notable here is the “shark fin.” That’s the in-house name for the triangular mechanical selfie camera that pops out the top. It’s a return feature and one a number of other manufacturers have implemented in some form, including the Oppo-connected OnePlus, which has a much stronger U.S. presence.

The other big thing here are the cameras on the other side. It’s a pretty impressive set up back there, including a 48-megapixel lens with optical image stabilization, wide angle lens and telephoto. At 5x hybrid, it’s a step down from the 10x Zoom the company launched a while back.

At Rs. 36,900, it’s priced at just over $500, putting it at the mid-range here in the States. I’ve been playing around with it a bit at our New York office, and it’s not a bad little phone — albeit a little bit chunky compared to some flagships. That’s not really a surprise at that price point. Nor is the continued inclusion of a headphone jack, which continues to be an important feature for markets like India.

Powered by WPeMatico

China’s Vivo is eyeing smartphone users in Africa and the Middle East

Posted by | africa, bahrain, China, Dubai, Egypt, Gadgets, hardware, kenya, Middle East, Mobile, mobile phone, morocco, Nigeria, oppo, Saudi Arabia, shenzhen, smartphone, smartphones, Transsion, united arab emirates, vivo | No Comments

Africa’s mobile phone industry has in recent times been dominated by Transsion, a Shenzhen-based company that is little known outside the African continent and is gearing up for an initial public offering in China. Now, its Chinese peer Vivo is following its shadow to this burgeoning part of the world with low-cost offerings.

Vivo, the world’s fifth-largest smartphone maker, announced this week that it’s bringing its budget-friendly Y series smartphones into Nigeria, Kenya and Egypt; the line of products is already available in Morocco.

It’s obvious that Vivo wants in on an expanding market as its home country China experiences softening smartphone sales. Despite a global slowdown, Africa posted annual growth in smartphone shipments last year for the first time since 2015 thanks in part to the abundance of entry-level products, according to market research firm IDC.

Affordability is the key driver for any smartphone brands that want to grab a slice of the African market. That’s what vaulted Transsion into a top dog on the continent where it sells feature phones for less than $20. Vivo’s Y series smartphones, which are priced as little as $170, are vying for a place with Transsion, Samsung and Huawei that have respective unit shares of 34.3%, 22.6% and 9.9% in Africa last year.

The Middle East is also part of Vivo’s latest expansion plan despite the region’s recent slump in smartphone volumes. The Y series, which comes in several models sporting features like the 89% screen-to-body ratio or the artificial intelligence-powered triple camera, is currently for sale in the United Arab Emirates and will launch in Saudi Arabia and Bahrain in the coming months.

Vivo’s new international push came months after its sister company, Oppo, also owned by BBK, made a similar move into the Middle East and Africa by opening a new regional hub in Dubai.

“Since our first entry into international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research in an effort to bring innovative products and services to meet changing lifestyle needs,” said Vivo’s senior vice president Spark Ni in a statement.

“The Middle East and Africa markets are important to us, and we will tailor our approach with consumers’ needs in mind. The launch of Y series is just the beginning. We look forward to bringing our other widely popular products beyond Y series to consumers in the Middle East and Africa very soon,” the executive added.

Powered by WPeMatico

Oppo shows first under-screen camera in bid to eliminated the hated notch

Posted by | cameras, Gadgets, hardware, Mobile, oppo, Photography, TC | No Comments

Ever since the notch was first added to smartphones, everyone in the world except the deeply deluded and my editor have wished it gone. Oppo has done it — or at least shown that it can be done — with a demonstration unit at Mobile World Congress in Shanghai. iPhone users can console themselves that Oppo kind of sounds like Apple.

Oppo and Xiaomi both teased their upcoming under-screen cameras in recent weeks, but it’s one thing to put out a video and quite another to show a working model to the public. And Oppo’s device was unmistakably present in Shanghai.

usc

Unfortunately, if you were hoping that the first device would knock it out of the park… not quite. Eyes-on photos and impressions from Engadget China show that the transparent LCD used to cover the camera assembly is, or can be, noticeably different from its surroundings. Of course the team there was trying to capture it, and from straight on when you’re not looking for it this effect may not be particularly pronounced. But it’s there.

The camera itself, since it loses a lot of incoming light to the LCD layer, has a larger sensor with bigger pixels on it to better capture that light. This suggests a lower resolution for the unit than other front-facing cameras, and obviously shooting through an extra layer will reduce sharpness and increase artifacting. Oppo says it is working on reducing these in software, but there’s only so much you can do. The sample photos don’t look so hot.

It’s not going to set the world on fire, but Oppo’s less visible camera is a step towards a notchless future, and that I can support. No word on when it’ll actually be available for purchase, or in what models — perhaps Xiaomi will take the opportunity to announce its under-screen camera with a few more of the relevant details.

Powered by WPeMatico

Oppo’s new flagship has a bit of everything

Posted by | 5g, hardware, Mobile, oppo, Reno, smartphones | No Comments

It shares a name with the biggest little city in the world, and, fittingly, the Oppo Reno appears to have a lot going for it. Top level, there’s a nutty pop-up camera wedge for selfies, 10x zoom, a 48-megapixel camera, in-display fingerprint reader and an optional 5G version. It’s got a whole lot of everything.

The handset makes its debut in Zurich today, but the company offered up just about all of the insight you’ll need earlier this morning. There are going to be a few different versions of the handset, including the 6.4-inch standard and the 6.6-inch version, which sports the aforementioned 10x Zoom, along with a Snapdragon 855.

We are excited to announce #OPPOReno will be one of the first commercially available 5G phones to hit the European market, and we are proud to partner with @Swisscom to achieve this milestone through our 5G Landing Project! #FirstTo5 #GetReadyForReno pic.twitter.com/WAglcDGnVF

— OPPO (@oppo) April 10, 2019

More info on the 5G version is still forthcoming, but Oppo says it will be “one of the first commercially available 5G phones to hit the European market,” using Swisscom’s network. On that note, I would be surprised to see the handset available in the States, as Oppo doesn’t have much of a footprint in this part of the world. More info on availability in places like Europe and India is coming later this month.

As for pricing, the base-level model starts at around $450, with the zoom starting at around $600. Pricing on the non-5G versions go up to just over $700.

Powered by WPeMatico

Oppo announces 5G and 10x lossless zoom handsets

Posted by | hardware, Mobile, mwc 2019, oppo | No Comments

Saturday afternoon is a rough time for a press conference — particularly with the official kickoff of Mobile World Congress still a few days away. That said, there are certain advantages to being an early bird. Chief among them is the ability to claim firsts — namely having the first 5G handset of the show.

That might not mean a lot in the grand scheme of things, but in a week that’s expected to be dominated by 5G announcements, it’s a way to stand out from the crowd. Of course, like the rest of the promised 5G handsets we’ve heard about so far — with the noble exception of Samsung’s — details are still pretty scarce

What we do know is that the handset — along with so many others set to be announced this week — will be powered by Qualcomm’s Snapdragon 855. Fitting, given that we can almost certainly expect some 5G news out of the chipmaker this week. Oppo also says the device will be on display on the show floor this week — actually firing it up and experiencing those next generation speeds in person, however, is a different thing entirely.

Another bit of news out of the event is the promise of 10x lossless zoom (16mm-160mm) for the company’s next flagship. If its works as advertised that’s a nice little distinguisher from the competition — though 10x zoom likely isn’t a day to day feature for most smartphone users. That device is due out at some point in Q2. 

Powered by WPeMatico