OnePlus

Xiaomi tops Indian smartphone market for eighth straight quarter

Posted by | Apple, Asia, Gadgets, hardware, india, Mobile, OnePlus, Samsung, Samsung Electronics, smartphones, vivo, Xiaomi | No Comments

Xiaomi has now been India’s top smartphone seller for eight straight quarters. The company has become a constant headache for Samsung in the world’s second largest smartphone market as sales have slowed pretty much everywhere else in the world.

The Chinese electronics giant shipped 10.4 million handsets in the quarter that ended in June, commanding 28.3% of the market, research firm IDC reported Tuesday. Its closest rival, Samsung — which once held the top spot in India — shipped 9.3 million handsets in the nation during the same period, settling for a 25.3% market share.

Overall, 36.9 million handsets were shipped in India during the second quarter of this year, up 9.9% from the same period last year, IDC reported. This was the highest volume of handsets ever shipped in India for Q2, the research firm said.

As smartphone shipments slow or decline in most of the world, India has emerged as an outlier that continues to show strong momentum as tens of millions of people purchase their first handset in the country each quarter.

Research firm Counterpoint told TechCrunch that there are about 450 million smartphone users in India, up from about 350 million late last year and 300 million in late 2017. This growth has made India, home to more than 1.3 billion people, the fastest growing market worldwide.

Globally, meanwhile, smartphone shipments declined by 2.3% year-over-year in Q2 2019, according to IDC.

Chinese phone makers Vivo and Oppo, both of which spent lavishly in marketing during the recent local favorite cricket season in India, also expanded their base in the country. Vivo had 15.1% of the local market share, up from 12.6% in Q2 2018, while Oppo’s share grew from 7.6% to 9.7% during the same period. The market share of Realme, which has gained following after it started to replicate some of Xiaomi’s early models, also shot up, moving from 1.2% in Q2 2018 to 7.7% in Q2 2019.

GettyImages 1128860832

Samsung showroom demonstrator seen showing the features of new S10 Smartphone during the launching ceremony (Photo by Avishek Das/SOPA Images/LightRocket via Getty Images)

The key to gaining market share in India has remained unchanged over the years: better specs at lower prices. The average selling price of a handset during Q2 was $159 in the quarter that ended in June this year. Seventy-eight percent of the 36.9 million phones that shipped in India during this period sported a sticker price below $200, IDC said.

That’s not to say that phones priced above $200 don’t have a market in India. Per IDC, the fastest growing smartphone segment in the nation was priced between $200 to $300, witnessing a 105.2% growth over the same period last year.

Smartphones priced between $400 and $600 were the second-fastest growing segment in the country, with a 16.1% growth since the same period last year. Chinese phone maker OnePlus assumed 63.6% of this premium segment, followed by Apple (which has less than 2% of the overall local market share) and Samsung.

Feature phones that have maintained a crucial position in India’s handsets market continue to maintain their significant footprint, though their popularity is beginning to wane — 32.4 million feature phones shipped in India during Q2 this year, down 26.3% since the same period last year.

Xiaomi versus Samsung

India has become Xiaomi’s biggest market. It entered the country five years ago, and for the first two, relied mostly on selling handsets online to cut overhead. But the company has since established and expanded its presence in the brick and mortar market, which continues to account for much of the sales in the country.

Earlier this month, the Chinese phone maker said it had set up its 2,000th Mi Home store in India. It is on track to have a presence in 10,000 physical stores in the country by the end of the year, and expects to see half of its sales come from the offline market by that time frame.

Samsung has stepped up its game in India in the last two years, as well. The company, which opened the world’s largest phone factory in the country last year, has ramped up productions of its Galaxy A series of smartphones that are aimed at budget-conscious customers and conceptualized a similar series that includes Galaxy M10, M20 and M30 smartphone models for the Indian market. The Galaxy A series handsets drove much of the growth for the company, IDC said.

Even as it lags behind Xiaomi, Samsung shipped more handsets in Q2 2019 compared to Q2 2018 (9.3 million versus 8 million) and its market share grew from 23.9% to 25.3% during the same period.

“The vendor was also offering attractive channel schemes to clear the stocks of Galaxy J series. Galaxy M series (exclusive online till the end of 2Q19) saw price reductions, which helped retain the 13.5% market share in the online channel in 2Q19 for Samsung,” IDC said.

But the South Korean giant continues to have a tough time passing Xiaomi, which continues to maintain low profit margins (Xiaomi says it only makes 5% profit on any hardware it sells). Xiaomi has also expanded its local production efforts in India and created more than 10,000 jobs in the country, more than 90% of which have been filled by women.

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OnePlus’ first 5G handset is headed for Sprint

Posted by | 5g, Mobile, OnePlus, smartphones, sprint | No Comments

Sprint this morning announced that it will be the first network to get its hands on OnePlus’s long-promised 5G handset [not pictured]. The Shenzhen-based manufacturer announced late last year that it was targeting 2019 for the device, bucking the trend of being slightly behind the curve on the latest smartphone technologies.

Sprint’s not offering much in the way of actual information here — no pricing or availability. Not even specs or a device name were made available via the press release. Rather, the carrier notes that this is its first 5G smartphone, joining three other non-phone 5G devices for the nascent network.

Last year, OnePlus made a device available for the first time through a U.S. carrier, partnering with T-Mobile for the 6T. It’s made the jump to Sprint this time out, though given merger plans, that distinction may soon be moot regardless. Sprint’s 5G network is currently available in AtlantaChicagoDallas-Fort Worth, Houston and Kansas City, with Los Angeles, New York, Phoenix and Washington, D.C. arriving in “the coming weeks.”

“We are proud to join with Sprint to bring an ultra-premium smartphone to their network,” OnePlus CMO Kyle Kiang said in a release. “As a community-driven company, we are thrilled to tell OnePlus enthusiasts on the Sprint network that the wait is finally over. This is a tremendous opportunity to expose Sprint customers to the award-winning OnePlus brand.”

The partnership isn’t being listed as an exclusive, but OnePlus has generally taken a measured approach to expansion, so it seems likely the company will only offer a single carrier partner this time out.

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Adobe brings its Premiere Rush video editing app to Android

Posted by | Adobe, Adobe Creative Cloud, Android, Apps, mobile phones, OnePlus, PIXEL, samsung galaxy, samsung galaxy s9, smartphones, TC | No Comments

Adobe launched Premiere Rush, its newest all-in-one video editing tool that is essentially a pared-down version of its flagship Premiere Pro and Audition tools for professional video editors, in late 2018. At the time, it was only available on iOS, macOS and Windows. Now, however, it is also finally bringing it to Android.

There is a caveat here, though: it’ll only run on relatively new phones, including the Samsung Galaxy S9 and S10 series, Google’s Pixel 2 and 3 phones and the OnePlus 6T.

The idea behind Premiere Rush is to give enthusiasts — and the occasional YouTuber who needs to quickly get a video out — all of the necessary tools to create a video without having to know the ins and outs of a complex tool like Premiere Pro. It’s based on the same technologies as its professional counterpart, but it’s significantly easier to use. What you lose in flexibility, you gain in efficiency.

Premiere Rush is available for free for those who want to give it a try, though this “Starter Plan” only lets you export up to three projects. For full access, you either need to subscribe to Adobe’s Creative Cloud or buy a $9.99/month plan to access Rush, with team and enterprise plans costing $19.99/month and $29.99/month respectively.

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OnePlus redefines premium with the 7 Pro

Posted by | hardware, Mobile, OnePlus, Reviews, smartphones | No Comments

OnePlus has never been particularly beholden to industry trends. Nowhere is that better demonstrated than with the 7 Pro. In the face of a stagnated smartphone market, Apple, Samsung and Google all went budget, releasing lower-tier takes on their pricey flagships to appeal to consumers looking for something akin to a premium experience without having to shell out four figures.

The 7 Pro, on the other hand, is OnePlus’ most premium device to date. But while the shift marks a break from much of the industry, it’s a very logical step for the company’s current trajectory. OnePlus made a name for itself creating low-cost flagship devices with features that were just slightly behind the bleeding edge.

In recent years, however, the company has looked to change that perception, becoming one of the first Android phones with an in-display fingerprint sensor and promising to be among the first to deliver 5G. The 7 Pro, however, marks a new era for the company. The existing six-month release strategy is still in place here (fittingly, given that Google has recently adopted something similar with its Pixel line), but the language OnePlus is using has shifted.

In a meeting ahead of launch, a rep for the company told TechCrunch OnePlus considers its twice-yearly phones to all be “flagships,” but the new model introduces the paradigm of “premium flagship” and “ultra-premium flagship.”

That’s a markety speak way of saying the company doesn’t compromise — which I think is a fair point. Oftentimes the concept of a “budget flagship” is heavily weighted toward the budget side of things. But OnePlus long ago established its knack for providing well-rounded, high-end smartphone experiences at well below the price of premium handsets.

The 7 Pro’s $669 starting price hedges much closer to the iPhone XR and Samsung Galaxy S10e’s $749 than the Pixel 3a’s $399. It’s also a pretty significant bump over the OnePlus 6T’s $549 starting point. It’s likely enough to make longtime fans of the service do a double take, but the sizable increase does come with a truly premium handset.

That starts with the design (though it’s certainly more than skin deep). This is immediately apparent with the 6.67-inch display. If curved sides of the edge to edge design are familiar, it’s because it was built custom for OnePlus by Samsung. And while it’s similar, it is, in fact, a custom design for the line, meaning that it’s still distinguished from the Galaxy line — namely the 516ppi density and a 90Hz refresh rate.

What’s really notable, however, is the complete absence of a notch or a pinhole. The 7 Pro takes another key step toward a world of uninterrupted screen time. Open the camera app, flip to front-facing and wait just under a second, as it mechanically extends on top of the device.

It’s not the first time we’ve seen the technology — fellow Chinese manufacturers Oppo and Vivo have already introduced us to pop-up cameras. But given OnePlus’ ongoing T-Mobile partnership, this is arguably the first time this technology has really been available to mainstream U.S. consumers.

The execution is quite good. As someone who almost never takes selfies, I’ve come to appreciate the semblance of privacy of a hidden front-facing camera. If I need it, it’s just a tap of the screen away. There are some safety features built in, as well. Should it slip from your grip while the camera is out, the phone uses the accelerometer to automatically retract it. It will also automatically return home if the phone goes to sleep with it out.

OnePlus won’t say what this specifically means for things like water resistance. In fact, the company’s a little cagey on the subject — even recently taking to Twitter to brag that it didn’t submit for an IP rating, in order to lower the cost of the devices for the end user. Here’s a video of it dropping the new phone in a bucket:

Do with that what you will. It’s certainly clear why OnePlus would decide to skip elements it deemed unnecessary, but there is a certain peace of mind in knowing that a product has been submitted to rigorous testing by outside parties. The closest we got to a definitive answer was a recommendation against attempting to take an underwater selfie with the phone. So take that as you will.

On the rear of the device is a three-camera system that pairs a beefy 48-megapixel lens with a 78mm telephoto and 117-degree ultra-wide angle. I’ve had some opportunity to play with the phone, and this really does seem to be the most utilitarian set up for a three-camera system, and the camera software does a nice job transitioning between lenses as you zoom in.

This is a premium device inside, as well. The Snapdragon 855 is coupled with 6-12GB of RAM and either 128 or 256GB of storage. The battery is a beefy 4,000 mAh, which will get you through more than a day on a single charge, no problem. The “Warp Charge” maintains the company’s fast-charging tradition, letting you fill up around half the battery in 20 minutes using the included adapter.

OnePlus has really outdone itself here, once again proving that a truly premium device doesn’t require a four-digit investment. Other companies have explored a similar price point with varying degrees of success. For OnePlus fans not ready to take the step up, the company will continue to provide a more more affordable line going forward. For now, however, the 7 Pro is easily one of the best ways to get a truly premium smartphone experience without paying an arm and leg.

The 7 Pro will be available online May 17 through OnePlus’ site and T-Mobile.

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OnePlus, EE and Qualcomm start a contest for 5G apps

Posted by | 5g, Gadgets, Mobile, mwc 2019, OnePlus, pete lau | No Comments

Today at MWC Barcelona, OnePlus CEO Pete Lau unveiled an initiative to spur apps for 5G networks. The timing is right, too. With 5G launching around the world this year, carriers, phone makers and consumers alike have yet to develop a killer app for the massive increase of speed provided by 5G. Basically, OnePlus is asking for help developing uses for 5G.

OnePlus sees a lack of imagination around 5G in the long term. Speaking on a panel, CEO Pete Lau stated he does not believe people have thought enough about how 5G can change lives in the long term.

This contest will select 20 finalists, who will get OnePlus devices. The winners will get a trip to OnePlus HQ, access to 5G testing labs and support from OnePlus and EE.

Such contests were common around the launch of 4G as mobile device makers were attempting to bolster app marketplaces. But 5G apps could look much different from 4G apps, as much of the processing is offloaded to a central data center instead of happening on the device.

The promise of 5G is nearly here, but it will take initiatives and programs like this one from OnePlus to help make the possibilities clear to consumers.

Earlier this week OnePlus, along with nearly every other mobile phone maker, unveiled a 5G device.

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OnePlus demos a 5G prototype at MWC

Posted by | 5g, hardware, Mobile, mwc 2019, OnePlus | No Comments

OnePlus promised us a 5G handset this year. At Mobile World Congress this week, the company kind of, sort of delivered. Unlike the sea of other 5G devices unveiled at the show, however, the company’s offering is still very much in the prototype phase — like, behind protective glass with all of the interesting bits obscured, as it isn’t officially official.

The product appeared at Qualcomm’s booth this week, since OnePlus’ presence at the show has been mostly limited to closed-door events. For the chipmaker, it was an opportunity to show yet again how ubiquitous its tech has become in the vast sea of Android devices.

“At Qualcomm Technologies’ booth, OnePlus simulated a futuristic setting of 5G cloud gaming where players would only need a smartphone and a gamepad,” Qualcomm explains. “Through the powerful capabilities of cloud processing as well as the throughput and responsiveness of 5G, players can play large sized games online that are generally only playable after downloading onto the PC first. Utilizing Snapdragon elite gaming features and optimizations, players were able to experience high definition and low latency cloud gaming like never before.”

Based on past release schedules, we can likely expect OnePlus to officially debut its next handset in the summer. Past release cycles have also seen a point upgrade later in the yea,r as well, though the company has been shifting things around a bit, as it continues to grow and figure out where it best fits in the broader handset market.

This particular device, likely the OnePlus 7, is due out in Q2, though, sadly, its 5G variant won’t be released in the States in 2018.

The addition of 5G in 2019, meanwhile, finds OnePlus taking a more cutting-edge approach to its release cycle, rather than holding back in order to lower the price tag on technology.

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Audio tech supplier to Rolls Royce and Xiaomi secures another $13.2M in funding

Posted by | dirac, Europe, Fundings & Exits, Gadgets, Mobile, OnePlus, TC, Xiaomi | No Comments

As autonomous driving eventually transforms cars from transportation devices to mobile theaters or conference rooms we will need better audio inside them. And we’ve already seen that VCs like Andreessen Horowitz say “audio is the future.”

So it’s interesting that Swedish sound pioneer Dirac has completed a new $13.2 million round of financing led by current investors. Previous investors included Swedish Angel network Club Network Investments, Erik Ejerhed and Staffan Persson.

Dirac makes sophisticated audio technology for customers including BMW, OnePlus, Rolls Royce, Volvo and Xiaomi .

Its platform is used by those firms for everything from capture to playback — regardless of device size or form factor.

“As consumer devices decrease in size and expand in complexity, digital signal processing is the key to unlocking their full audio potential and creating premium sound experiences,” says Dirac CEO Mathias Johansson. “With this new funding, we can take our approach to digitizing sound systems even further — creating more intelligent and adaptive audio processing solutions that establish new standards in both audio playback and capture across a variety of applications.”

Dirac has now appointed former Harman International executive Armin Prommersberger as CTO and opened a Copenhagen Research Development Center.

Johansson says new 5G networks are set to create new use-cases for current and emerging technologies, including audio.

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What to expect from Mobile World Congress 2019

Posted by | 5g, events, foldables, hardware, LG, Mobile, mwc, mwc 2019, OnePlus, Samsung, Sony | No Comments

I’ve said it before, and I’ll say it again: 2019 just might be the year that smartphones get fun again. After years of similar form factors and slight upgrades, the mobile industry’s back is against the wall.

For the first time ever, sales are down, owning to economic factors and slower upgrade cycles. Most people who want good phones have had access to them for a while, and smartphone makers are providing fewer compelling reasons to buy new ones.

With their backs against the wall, handset makers are getting creative. We’ve already seen some early fruits from companies late last year and last month at CES. But MWC is really going to be their time to shine. It’s a much larger mobile show, and all parties know that everyone’s bringing the big guns.

Here’s what we expect to see in Barcelona February 24-28.

Huawei: The company looks to have a lot on tap for the event — in part because the North America-based CES is kind of a non-starter. CEO Richard Yu has hinted at a foldable and a 5G handset — which could well be the same phone. More mainstream are the P30 and P30 Pro. The company’s done a good job keeping it under wraps, but rumors about three or four rear-lenses have made the rounds.

LG: As is its move, LG has already announced the G8 ThinQ. We know that the new flagship will feature a front-facing camera with Time of Flight sensor that brings potential tricks like face unlock, along with AR applications. The V50 is also reportedly on tap, potentially bringing 5G along for the ride.

Microsoft: A surprise addition to this year’s show, Microsoft’s already announced an event for February 24, where we expect the company will show off the HoloLens 2. The next-gen version of the headset will arrive as the rest of the hardware and software world is finally ready to embrace augmented reality in earnest.

Motorola: The recent launch of the G7 may have taken the wind out of MWC’s sails, but rumors of a foldable Razr reboot are making the rounds.

OnePlus: We know that a 5G handset and the OnePlus 7 are both in the pipeline — and, perhaps, one and the same? There’s also tell of a closed-door event at the show, but most aren’t expecting any big unveils from the company.

Samsung: Don’t expect a ton out of Samsung this year. The company (inconveniently) is holding its big event a mere days before. Expect the S10 and all its iterations to get a big unveil that week in San Francisco, along with a preview of the company’s upcoming foldable. That doesn’t leave a heck of a lot for MWC, but perhaps we’ll get a peek into the world of wearables or PCs.

Sony: While Xperia phones have long felt like a bit of a loss leader, the electronics giant has always made a big show of launching flagship devices. Those, in turn, have long been a launchpad for some exciting camera tricks. This year, the Xperia XZ4 appears to be on tap for the event. The handset looks to be an interesting one, with a reported 21:9 aspect ratio display and a beefy 4,400 mAh battery.

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The OnePlus 6T is launching on T-Mobile

Posted by | hardware, Mobile, OnePlus, T-Mobile | No Comments

This year marks an interesting turning point for OnePlus. In December, it will hit the five year mark. The Oppo-backed company has managed to grow significantly in that relatively short window. Back in June, it noted that it had sold one million units of its latest smartphone in the first 22 days.

Continued growth will require some strategic partnerships. In the States, that means partnering with a carrier — after all, most smartphone users still purchase devices through those channels here. Fittingly, along today’s launch of the 6T, OnePlus is announcing its first U.S. carrier partner, T-Mobile.

Why choose the third largest carrier? Here’s what CEO Pete Lau says of the deal, “T-Mobile is the perfect wireless partner for us in the US. The OnePlus 6T clocks some serious speed, and we wanted our customers to unleash it on the fastest network in the nation.”

It’s official! Get your #OnePlus6T at over 5,000 @Tmobile stores across the US. #UnlockTheSpeed pic.twitter.com/Z73biIDG3g

OnePlus (@oneplus) October 29, 2018

T-Mobile’s foul mouthed CEO John Legere also notes that somewhere in the neighborhood of 200k OnePlus owners are using their unlocked handsets with the carrier. In addition to whatever sort of deals were worked out between the two companies, T-Mobile’s size offers a good opportunity to help OnePlus grow at a manageable rate. That kind of modest expansion has long been a key to the company’s success.

While other smartphone manufacturers are falling over themselves to one up the competition, OnePlus has focused on offering a solid handset at a decent price. But even $549 looks intimidating to users accustom to purchasing phones at carrier subsidized rates.

The 6T will be available from T-Mobile on November 1 — though folks in New York City can pick one up starting tonight at the T-Mobile store in Times Square.

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OnePlus 6 Red goes on sale July 10

Posted by | Gadgets, Mobile, OnePlus, oneplus 6, smartphones, Startups, TC | No Comments

Folks riding the OnePlus bandwagon will be pleased to learn that the phone maker today introduced a red version of the OnePlus 6.

The company is calling the phone the OnePlus 6 Red, and the new model follows on the success of the OnePlus 5T Lava Red.

Here’s what OnePlus CEO Pete Lau had to say in a statement:

Deciding on this color was not without its challenges. We see individual colors as a way to express certain feelings or ideas. To us, red exudes enthusiasm and personality. It also represents an inner confidence and courage. There is a kind of power in red, which the OnePlus logo has always tried to articulate. We hope you feel similarly empowered when you hold the OnePlus 6 Red this summer.

The OnePlus 6 debuted in May with a starting price of $529. Specs include a 6.28-inch display at a 19:9 aspect ratio, a Snapdragon 845 chip, 6GB of RAM and 64GB of storage and Oxygen OS on the front end.

OnePlus has impressed with its ability to remain competitive in a landscape where Apple and Samsung reign supreme. Even HTC, the old king of the smartphone castle, has today announced that it’s cutting 1,500 jobs.

The OnePlus 6 Red will be available starting July 10, with sales in India beginning on July 16. The price will be the same as other OnePlus 6 variants.

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