live streaming

Musical.ly kills its standalone live-streaming app Live.ly

Posted by | Apps, live streaming, live video, live.ly, Mobile, musical.ly, Social, Video | No Comments

Musical.ly is merging the functionality from its two-year old live-streaming platform Live.ly into its main app, and has disabled Live.ly’s standalone app as part of the transition process. The Live.ly app will eventually be pulled from the App Store and Google Play, the company confirmed to TechCrunch. Instead of being able to go live, Live.ly users are presented with a message about the changes, informing them that live streaming has now moved over to Musical.ly.

This change is also confirmed via Live.ly’s App Store update text, which says:

Live.ly is becoming part of musical.ly!
– You can go live on musical.ly right now! Plenty of live content there!

Live.ly first launched in May 2016, offering Musical.ly users a live-streaming platform, where the streams were directly viewable on Musical.ly, as well as within the Live.ly mobile app.

As the video creator streamed, they’d see a count of how many people were watching, and would see hearts float up across the screen when viewers “liked” their content — an experience that’s very similar to Twitter/Periscope and Facebook Live. Viewers could also chat with the streamer, and engage in real-time conversations.

Unfortunately for Live.ly users, there was little warning about the shut down, and it seems that, for some, live streaming on Musical.ly is not working as expected.

One regular Live.ly user posted to YouTube about the shutdown, complaining that after she made the switch to Musical.ly for her live stream as instructed, but no people were online watching and no likes and comments were showing up, either. This appears to be some sort of glitch, as viewers, likes, comments and other Live.ly core features are displaying for others who have been transitioned to the Musical.ly-based live-streaming experience.

Not everyone will be able to go live directly on Musical.ly today, as the addition of live-streaming support is a phased rollout.

However, the company says it remains committed to investing in live-streaming functionality, despite the Live.ly shutdown. We’re told that the majority of live-stream viewership was already taking place on Musical.ly’s main app, so it made sense for the company to consolidate the live video alongside the other short, lip sync videos Musical.ly is known for.

The closure of Live.ly is one of the first major changes to the Musical.ly product following its acquisition by Chinese media company Bytedance for up to $1 billion in November 2017.

Under its new ownership, Musical.ly launched a $50 million fund to help build out its creator community, but has also faced criticism for having poor content moderation capabilities — something that’s especially concerning given that a large part of its viewership audience is children.

It is also now facing a new threat: this month, Facebook began testing a Musical.ly competitor called Lip Sync Live.

The increased competition may have played a role in having Musical.ly consolidate its resources in order to focus on its flagship app, not its spinoff.

The main Musical.ly app has a reported 200 million registered users, 60 million of whom are active on a monthly basis.

Live.ly has been downloaded 26 million times to date, 87 percent on iOS. The U.S. accounts for about 70 percent of installs, according to data from Sensor Tower.

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Twitch’s first live game show ‘Stream On’ debuts March 8

Posted by | Gaming, live streaming, Media, TC, Twitch | No Comments

 Twitch’s new reality show featuring up-and-coming streamers will premiere on March 8, the company announced this morning, along with the list of the 14 personalities selected to participate. The video stars will be competing over an 11-week period for the chance to win $60,000, paid out as $5,000-per-month installments, meant to help fund their streaming careers. Read More

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Twitch now has 27K+ Partners and 150K+ Affiliates making money from their videos

Posted by | Amazon, Gaming, live streaming, Media, streaming, Twitch | No Comments

 Twitch today announced new metrics related to the growth of its game streaming service, including, most notably, that the number video creator Partners who profit from their Twitch content has climbed to 27,000 over the course of 2017, and the number of Affiliate streamers reached 150,000. Until mid-2017, Twitch had only allowed a smaller subset of its creator community to make money from… Read More

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Facebook adds support for live streaming and video chats to Messenger games

Posted by | Apps, Facebook, Facebook Live, Gaming, Instant Games, instant gaming, live streaming, Messenger, Mobile, Social, TC, video chat | No Comments

 Last November, Facebook launched Instant Games, a new platform for gaming with friends inside the Messenger chat app. Today, the company is announcing a couple of notable new features for this gaming platform, including support for live streaming via Facebook Live and video chatting with fellow gamers. The idea with Instant Games is to boost people’s time spent in Messenger by giving… Read More

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Periscope ups payouts to broadcasters on sales of Super Hearts, adds holiday bonuses

Posted by | Apps, braodcasters, live streaming, live video, Media, Mobile, Periscope, TC, Twitter, Video | No Comments

 Twitter’s Periscope is going after live broadcasters in a big way, as it’s now promising to give back more of their earnings from the sales of Super Hearts in their live video streams.
Introduced in June, Super Hearts are in-app virtual goods that offer a form of virtual tipping.
The idea is similar to Twitch’s or YouTube’s emotes, but instead of custom emoji… Read More

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YouTube’s Twitch-like ‘Sponsorships’ open to all YouTube Gaming creators, expand to YouTube’s main app

Posted by | Apps, Creators, Gaming, live streaming, sponsorships, streamers, streaming, Twitch, YouTube, youtube gaming | No Comments

 YouTube today is taking on Twitch with the launch of a new program that will allow gamers to make money from their channels through the use of sponsorships. Like Twitch’s subscriptions, which offer fans access to custom emotes, special badges and other perks, YouTube’s sponsorships also include a similar set of perks, like custom badges, custom emoji in chat, and access to… Read More

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Microsoft’s new Mixer Create app lets you live stream games from your phone

Posted by | Apps, Gamers, games, Gaming, live streaming, Microsoft, mixer, mixer create, Mobile, mobile broadcasting, mobile gaming, Social, streaming, TC | No Comments

 Microsoft’s mobile game streaming app Mixer Create is launching out of beta testing today on iOS and Android, allowing gamers to broadcast the games they’re playing right from their phone. This feature works on Android with all games, but is more limited on iOS. On iPhone, select games that have enabled Apple’s ReplayKit functionality will work, the company notes. That… Read More

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Twitch’s mobile app is adding live streaming, dark mode and more

Posted by | Apps, Gaming, live streaming, Mobile, Social, TC, Twitch | No Comments

 Amazon-owned game-streaming site Twitch today announced a series of changes coming soon to its mobile application, the most notable of which is the ability for broadcasters to stream directly to their channel from the app itself. That doesn’t mean you can live stream gameplay as of yet, though. Read More

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Microsoft’s game streaming service Beam rebrands as Mixer, adds co-streaming, a guide & mobile broadcasting

Posted by | Battlefield, beam, games, Gaming, live broadcasting, live streaming, Microsoft, mixer, mobile broadcasting, streaming, streaming service, TC, video games | No Comments

 Microsoft’s live-streaming service Beam, which the company acquired last year shortly after it emerged as the winner of the TechCrunch Disrupt Startup Battlefield, is today getting a new name: Mixer. The name is meant to express the way the service brings people together, the team explains, but it’s not the only change rolling out today, as it turns out. Mixer is also launching… Read More

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