iphone 11

What the iPhone 11 says about Apple’s present — and future

Posted by | Apple, Apple Hardware Event 2019, hardware, iPhone, iphone 11, Mobile | No Comments

No matter how much polish and Apple magic the company put on today’s big event, there was one unshakable truth that colored the goings-on: phones just aren’t selling like they used to. And unlike other industry-wide trends, Apple isn’t immune. The large-scale slowdown of smartphone sales has had an undeniable impact on the company’s bottom line.

Casual observers may not have noticed, but that harsh truth impacted nearly every mobile announcement onstage today at the Steve Jobs theater. Two elements in particular really stood out, however:

  1. Content and services taking center stage.
  2. Apple rethinking how the iPhone is positioned.

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iPhone 11 Pro hands-on

Posted by | Apple, Apple Hardware Event 2019, Health, iPhone, iphone 11, iPhone 11 Pro, Mobile | No Comments

More than any other iPhone event in recent memory, today’s big launch was content-first. Apple began the show with several gaming demos from Arcade, before moving along to TV+ premieres. The new iPhone didn’t necessarily take a backseat, but there’s little question that this event was a key piece in shifting messaging for the company.

The big announcement also saw a shift in iPhone positioning against a backdrop of declining smartphone sales. There are a number of reasons why device sales are down across the board, of course — I along with everyone else in the industry have written about them dozens if not hundreds of times. Price creep is a big one, and the iPhone 11 finds the company readjusting accordingly.

The device takes the spot of the R line — a big seller for Apple. This time the entry-level “flagship” is $699, while the Pro and Pro Max step in for the premium-tier devices, priced at $999 and $1,099, respectively. Apple set those prices with the iPhone X two years ago and hasn’t looked back.

Apple has also really settled into a style. The 11s are virtually indistinguishable from their predecessors, head on. The screens have been souped-up to “Super Retina XDR” on the Pros. Both are 458 PPI, at 5.8 and 6.5 inches, respectively.

Apple iPhone 11

The notch remains, even as companies like Samsung push into a subtler cut-out model (not to mention all of those companies currently experimenting with pop-up cameras). Ditto, unfortunately, for the Lightning port. Apple’s ditched it for USB-C on the iPad Pro and, honestly, I can’t wait for it to follow suit on the iPhone. I go through what feels like a Lightning cable a month, due to wear and tear on the connection.

That will have to wait until 2020 (fingers crossed). So, too, will 5G, though the company did allude to “faster cellular” in a quick rundown of all the features it didn’t have time to announce onstage. Ditto for the rumored improved FaceTime camera. That should work faster and from more angles, so you’ll (theoretically) be able to check messages while the phone is laying flush on a table. Huge, if true.

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Speaker of cameras, that’s the biggie here, of course. It continues to be the last vestige for smartphone innovation. Again, hardware is just kind of good on smartphones. There doesn’t appear to be a ton of room for innovation, but for the camera. The iPhone 11 ditches telephoto, for wide and ultra-wide-angle lenses. The Pros, meanwhile, add telephoto it back in.

The three cameras on the Pros are as follows:

12MP wide angle camera (26mm f/1.8), a 12MP ultra wide (13mm f/2.4), plus a 12MP telephoto camera (52mm f/2.0). All are capable of shooting 4K video at 60FPS.

They’re in an odd square array (versus, say, the three down vertical on Samsung’s latest). In fact, all versions of the iPhone 11 have a camera box bump on the rear, for the sake, one imagines, of aesthetic uniformity. As we’ve noted before, most of the innovation in smartphone cameras is happening on the software side, and that appears to be the case here. The big feature is Deep Fusion.

iPhone 11 Apple

It works similarly to HDR photos, creating a massive composite. Here it uses nine photos, with the optimal pixels chosen by on-board machine learning for super-fancy photos that should greatly reduce image noise.

The devices are the first to sport Apple’s new A13 chip, which promises much faster processing — the “fastest ever on a smartphone,” according to the company. That, naturally, means more and better gaming, bringing us right back around to the content play we were discussing at the top of this story.

Understandably, what you can do with the phone has become a much larger selling point for Apple than the phone itself. You’ll be able to get your hands on the device starting September 20. 

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Watch Apple unveil the new iPhone live right here

Posted by | Apple, Apple Arcade, Apple Hardware Event, Apple Hardware Event 2019, apple tv, Apple Watch, Apps, Gadgets, iOS, iOS 13, iPad, iPad Pro, iPados, iPadOS 13, iPhone, iphone 11, iPhone 11 Pro, iPhone 11 Pro Max, macos, macOS Catalina, Mobile, watchOS, watchOS 6 | No Comments

Apple is set to announce new iPhone models today. The company is holding a keynote on its campus at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right here as the company is streaming it live.

Update: And it’s over. The video of the event isn’t up just yet (Update 2: the video is up), but head over to our coverage of the event:


Rumor has it that the company plans to unveil three new smartphones. The iPhone 11 should replace the iPhone XR in the lineup, while the iPhone 11 Pro and 11 Pro Max should replace the iPhone XS and XS Max respectively.

Apple could also update the Apple Watch with a new titanium version. You can also expect to get the release date of iOS 13, iPadOS 13, tvOS 13, macOS Catalina and watchOS 6. Let’s see if Apple announces the launch dates of Apple TV+ and Apple Arcade as well.

When it comes to less likely announcements that could still happen, Apple has been working on new MacBooks, a new Apple TV with a more powerful system-on-a-chip and new iPads. All eyes are on the new iPhone, but Apple could use today’s conference to announce those other products.

You can watch the live stream directly on this page. For the first time, Apple is streaming its conference on YouTube.

If you have an Apple TV, you can download the Apple Events app in the App Store. It lets you stream today’s event and rewatch old ones. The app icon was updated a few days ago for the event.

And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you live-stream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Microsoft Edge, Google Chrome and Mozilla Firefox.

Of course, you also can read TechCrunch’s live blog if you’re stuck at work and really need our entertaining commentary track to help you get through your day. We have a team in the room.

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