Hasbro

Nerf updates laser tag with smartphone AR

Posted by | Gadgets, Hasbro, lazer tag, nerf | No Comments

There’s nothing like a great new toy to make you mourn the ghost of bygone youth. I don’t have the opportunity to try many out at this job, but when I do, there’s an invariable pang of jealousy for kids today who have much broader access to sophisticated playthings than we did in our day.

Nerf Laser Ops Pro is a pretty solid example of this. It finds the company combining a solid bit of nostalgic IP with some modern technology, to good effect. The new toys, which hit virtual store shelves next Monday, look like a Nerf, play like a Lazer Tag and incorporate your smartphone to help take them a step beyond what either line has offered in the past.

Arguably the most compelling bit in all of this is the price point, with none of the sets running more than $50. I have a vague memory of the original Lazer Tag system being prohibitively expensive in my youth — or maybe that’s just what my parents told me because they didn’t want any fake guns lying around the house.

There was, after all, some controversy with the line from the outset. Here’s a pretty depressing story from the height of Lazer Tag’s success that no doubt caused its manufacturers to rethink the product’s presentation. In 1998, the brand was purchased by Hasbro, and in 2012, it was rolled into the Nerf line.

The foam gun brand has always offered a warmer, fuzzier take on toy weapons, and that’s very much at play here. The likelihood of ever mistaking Nerf Laser Ops Pro for a real gun is slim to none. That said, true diehards will likely miss the Knight Rider-esque black and red vibe of the original product. But if that’s enough to ruin your childhood, it was probably already on shaky ground to begin with.

The more important question is whether Laser Ops Pro is fun. I only played with it briefly today (reminder: I’m an adult with a job), but I can unequivocally state “yes” on that front. Habro’s done a good job marrying the new with the old here. The guns are big and plasticky and hearty, combining digital technology with mechanical haptic feedback.

Smartphone use is optional, which is good for the little ones. When you add that in, however, you get the benefit of things like leaderboards, states and GPS tracking (all secure and private, the company assures me). There’s also a fun little AR shooting game you can play when you’re all by your lonesome.

The blasters will be available online July 16, with retail availability next month. They’re a solid summer purchase for parents looking for ways to get their video game-obsessed offspring up off the couch while the weather’s still nice.

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Hasbro launches a subscription service for games

Posted by | games, Gaming, Hasbro, subscription service, TC | No Comments

 Toy company Hasbro is belatedly entering the subscription service market with today’s launch of Hasbro Gaming Crate – a service that ships a themed box containing three board games to users every three months. The service, which costs $49.99 per crate, offers two options – one designed for adults in search of new party games, and another with games better suited for families.… Read More

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Hands-on with Play-Doh Touch, the app that brings kids’ creations to life

Posted by | Apps, children, Gadgets, games, Gaming, Hasbro, iOS apps, ipad apps, kids, Mobile, Play-Doh, review, TC | No Comments

screen-shot-2016-11-18-at-3-53-59-pm Play-Doh has come to the iPad. With the newly launched toy set for kids, Play-Doh Touch Shape to Life Studio, Hasbro has made a solid attempt at bringing the joy of Play-Doh to digital through an iOS app that brings kids’ creations to life. But the combination of physical play and digital is not a skill set that’s easily mastered even by top kids’ brands — just ask… Read More

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Furby gets updated again for the smartphone era

Posted by | furby, Gadgets, hardware, Hasbro, toys | No Comments

Furby A good Furby doesn’t die, it just runs out of batteries. And maybe, if you’re lucky, it evolves every few years or so. Back in 2012, Hasbro brought the cuddly little iconic monster back from the toy grave with an electronic update. A few years on, the company is back with yet another major refresh to the line, aimed at an even more tech savvy consumer. Heck, it’s right there… Read More

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