gartner

Global smartphone growth stalled in Q4, up just 1.2% for the full year: Gartner

Posted by | Android, Apple, Asia, China, Europe, Gadgets, gartner, huawei, iOS, iPhone, latin america, Middle East, Mobile, north america, Samsung, Samsung Electronics, smartphone, smartphone market, smartphones, Xiaomi | No Comments

Gartner’s smartphone market share data for the just gone holiday quarter highlights the challenge for device makers going into the world’s biggest mobile trade show, which kicks off in Barcelona next week: The analyst’s data shows global smartphone sales stalled in Q4 2018, with growth of just 0.1 percent over 2017’s holiday quarter, and 408.4 million units shipped.

tl;dr: high-end handset buyers decided not to bother upgrading their shiny slabs of touch-sensitive glass.

Gartner says Apple recorded its worst quarterly decline (11.8 percent) since Q1 2016, though the iPhone maker retained its second place position with 15.8 percent market share behind market leader Samsung (17.3 percent). Last month the company warned investors to expect reduced revenue for its fiscal Q1 — and went on to report iPhone sales down 15 percent year over year.

The South Korean mobile maker also lost share year over year (declining around 5 percent), with Gartner noting that high-end devices such as the Galaxy S9, S9+ and Note 9 struggled to drive growth, even as Chinese rivals ate into its mid-tier share.

Huawei was one of the Android rivals causing a headache for Samsung. It bucked the declining share trend of major vendors to close the gap on Apple from its third-placed slot — selling more than 60 million smartphones in the holiday quarter and expanding its share from 10.8 percent in Q4 2017 to 14.8 percent.

Gartner has dubbed 2018 “the year of Huawei,” saying it achieved the top growth of the top five global smartphone vendors and grew throughout the year.

This growth was not just in Huawei “strongholds” of China and Europe, but also in Asia/Pacific, Latin America and the Middle East, via continued investment in those regions, the analyst noted. Its expanded mid-tier Honor series helped the company exploit growth opportunities in the second half of the year, “especially in emerging markets.”

By contrast, Apple’s double-digit decline made it the worst performer of the holiday quarter among the top five global smartphone vendors, with Gartner saying iPhone demand weakened in most regions, except North America and mature Asia/Pacific.

It said iPhone sales declined most in Greater China, where it found Apple’s market share dropped to 8.8 percent in Q4 (down from 14.6 percent in the corresponding quarter of 2017). For 2018 as a whole iPhone sales were down 2.7 percent, to just over 209 million units, it added.

“Apple has to deal not only with buyers delaying upgrades as they wait for more innovative smartphones. It also continues to face compelling high-price and midprice smartphone alternatives from Chinese vendors. Both these challenges limit Apple’s unit sales growth prospects,” said Gartner’s Anshul Gupta, senior research director, in a statement.

“Demand for entry-level and midprice smartphones remained strong across markets, but demand for high-end smartphones continued to slow in the fourth quarter of 2018. Slowing incremental innovation at the high end, coupled with price increases, deterred replacement decisions for high-end smartphones,” he added.

Further down the smartphone leaderboard, Chinese OEM, Oppo, grew its global smartphone market share in Q4 to bump Chinese upstart, Xiaomi, and bag fourth place — taking 7.7 percent versus Xiaomi’s 6.8 percent for the holiday quarter.

The latter had a generally flat Q4, with just a slight decline in units shipped, according to Gartner’s data — underlining Xiaomi’s motivations for teasing a dual folding smartphone.

Because, well, with eye-catching innovation stalled among the usual suspects (who’re nonetheless raising high-end handset prices), there’s at least an opportunity for buccaneering underdogs to smash through, grab attention and poach bored consumers.

Or that’s the theory. Consumer interest in “foldables” very much remains to be tested.

In 2018 as a whole, the analyst says global sales of smartphones to end users grew by 1.2 percent year over year, with 1.6 billion units shipped.

The worst declines of the year were in North America, mature Asia/Pacific and Greater China (6.8 percent, 3.4 percent and 3.0 percent, respectively), it added.

“In mature markets, demand for smartphones largely relies on the appeal of flagship smartphones from the top three brands — Samsung, Apple and Huawei — and two of them recorded declines in 2018,” noted Gupta.

Overall, smartphone market leader Samsung took 19.0 percent market share in 2018, down from 20.9 percent in 2017; second-placed Apple took 13.4 percent (down from 14.0 percent in 2017); third-placed Huawei took 13.0 percent (up from 9.8 percent the year before); while Xiaomi, in fourth, took a 7.9 percent share (up from 5.8 percent); and Oppo came in fifth with 7.6 percent (up from 7.3 percent).

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Huawei bags Apple’s 2nd place spot in global smartphone sales: Gartner

Posted by | Android, Apple, Asia, gartner, huawei, iOS, iPhone, Mobile, Samsung, smartphones, Xiaomi | No Comments

Another analyst has Huawei overtaking Apple in the global smartphone rankings for the second quarter this year. The latest figures from Gartner put Huawei ahead on sales to end users in Q2.

Overall, Gartner says sales of smartphones to end users grew 2% in the quarter, to reach 374 million units.

The analyst pegs the Chinese smartphone maker with a 13.3% marketshare, saying it sold ~49.8M devices in the quarter, up from 9.8% in the year before quarter — ahead of Apple, which it calculates took an 11.9% marketshare (down from 12.1% in Q2 2017), selling ~44.7M iPhones.

According to Gartner’s figures, Samsung also lost share year-over-year — declining 12.7% in the quarter.

The Galaxy smartphone maker retained its no.1 spot in the rankings, with 19.3% in Q2 (vs 22.6% in the equivalent quarter last year) and ~72.3M devices sold. Though Gartner notes it’s being squeezed by “ever-growing competition from Chinese manufacturers”, while slowing demand for its flagships are squeezing its profitability. Not a happy combination.

In recent years Huawei has been one of a handful of Chinese OEMs bucking the trend of a slowing global smartphone market. And Gartner’s data suggests Huawei’s smartphone sales grew 38.6 per cent in the second quarter.

As we noted earlier this month, when other analysts reported Huawei outstripping Apple on smartphone shipments in Q2, the handset maker has built momentum for its mid-range Honor handset brand while performing solidly at the premium end too, with devices such as the P20 Pro (albeit while copypasting Apple’s iPhone X ‘notch’ screen design in that instance.)

“Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments,” said research director Anshul Gupta in a statement. “Its investment into channels, brand building and positioning of the Honor devices helped drive sales. Huawei is shipping its Honor smartphones into 70 markets worldwide and is emerging as Huawei’s key growth driver.”

For Apple the quarter was a flat one (0.9% growth), though that’s to be expected given Cupertino structures its mobile release cycle around a big-bang annual smartphone refresh in the fall, ahead of the holiday quarter, rather than releasing devices throughout the year.

Even so, Gupta noted that Apple is also facing growing competition from Chinese brands, which in turn is amping up pressure on the company to innovate its handsets to keep increasingly demanding consumers happy by delivering “enhanced value” in exchange for the iPhone’s premium price.

And recent reports have suggested Apple is prepping a number of iPhone design changes for fall, including a splash of color.

“Demand for the iPhone X has started to slow down much earlier than when other new models were introduced,” he added, sounding another note of concern for Apple.

Fourth placed Chinese OEM Xiaomi is one device maker putting pressure on longer term players in the smartphone market. In Q2 Gartner reckons the company sold ~32.8M devices, carving itself an 8.8% marketshare — up from 5.8% in the year ago quarter.

The analyst’s data also shows Google’s Android operating system further extending its lead over Apple’s iOS in Q2, securing 88% market share vs 11.9% for iOS.

While the smartphone market is no longer a simple duopoly on the device maker front, with Huawei elbowing past Apple to bag the second spot in the global rankings, it remains very much the opposite story where smartphone operating systems are concerned.

And Gartner’s data now records the ‘other’ category of smartphone OSes at a 0.0% marketshare, down from 0.1% in the year ago quarter…

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Sales of PCs just grew for the first time in six years

Posted by | Acer, Apple, chromebook, Computer Hardware, computing, Dell, fujitsu, Gadgets, gartner, HP, lenovo, mobile devices, technology | No Comments

Don’t look now, but the PC might not be dead. According to Gartner, collector of marketshare and industry metrics, worldwide shipments of personal computers just experienced the first year-over-year growth since 2012. Shipments totaled 62.1 million units, which is a 1.4 percent increase from the same time period in 2017. The report states “experienced some growth compared with a year ago” but goes on to caution declaring the PC industry as in recovery just yet.

The top five PC vendors all experienced growth with Lenovo seeing the largest gains of 10.5% — though that could be from Lenovo completing a joint venture with Fujitsu. HP grew 6.1%, Dell 9.5%, Apple 3% and Acer 3.1%. All good signs for an industry long thought stagnate. This report excludes Chromebooks from its data. PC vendors experienced growth without the help of Chromebooks, which are the latest challenger to the notebook computer.

Gartner points to the business market as the source of the increased demand. The consumer market, it states, is still decreasing as consumers increasing use mobile devices. Yet growth in the business sector will not last, it says.

“In the business segment, PC momentum will weaken in two years when the replacement peak for Windows 10 passes.” said Mikako Kitagawa, principal analyst at Gartner said in the report. “PC vendors should look for ways to maintain growth in the business market as the Windows 10 upgrade cycle tails off.”

Consumers will likely continue, for the most part, to keep a computer around but since the web is the new desktop, the upgrade cycle for a causal user will keep getting longer. As long as a home has a computer that can run Chrome, that’s likely good enough for most people.

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Global wearables market to grow 17% in 2017, 310M devices sold, $30.5BN revenue: Gartner

Posted by | Apple Watch, augmented reality, Bluetooth headsets, Gadgets, gartner, HMDs, TC, wearable devices, wearable technology, Wearables | No Comments

 Analyst Gartner is expecting to see growth of 16.7 per cent, year-over-year, across the global wearables market this year, which encompasses a variety of device types and form factors — from smartwatches to body-worn cameras and even head-mounted displays.  Read More

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Gartner: Device Spend To Decline For First Time, Shipments Grow Only 1.9% In 2016

Posted by | Gadgets, gartner, microsoft windows, Mobile, TC | No Comments

computerdog The slowdown in hardware sales continues apace. Gartner today published its latest forecasts for device sales — covering PCs, tablets, ‘ultramobiles’ and smartphones — and it predicts that while end-user sales overall will continue to grow to 2.4 billion units in 2016, it will be at a snail’s pace, up just 1.9% on 2015. On top of that, those who are in the… Read More

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IoT And The Rise Of Subscription Marketing

Posted by | Amazon, Column, Gadgets, gartner, Internet of Things, IoT, Marketing, subscription economy, TC | No Comments

internetofthings The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things. Today, a slew of devices, from refrigerators to thermostats, are connecting to the Internet. Soon, the signals from those devices will automate thousands of purchases consumers make. Read More

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