Fb.gg

In a challenge to Twitch and YouTube, Facebook adds ‘Gaming’ to its main navigation

Posted by | Facebook, Fb.gg, games, Gaming, Hub, Mobile, Social, streaming, Twitch | No Comments

Facebook’s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook’s app. The goal with the new addition is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.

After clicking the new Gaming tab, there will be a feed of content that points to instant games you can play with friends; videos to watch from top streamers, esports organizations and game publishers; and updates from your various gaming groups, the company says.

The new Facebook Gaming tab builds on the gaming video destination the site launched last year as Fb.gg. That hub had offered a collection of all the video games streaming on Facebook, and a way for gamers and fans to interact. As a top-level navigation item, Facebook’s new Gaming tab will now further extend the gaming hub’s reach.

While Twitch and YouTube are today dominating the gaming space, Facebook’s advantage — beyond its scale — is its promise of a reduced cut of transactions. On Fb.gg, gamers were able to attract new fans with the aid of Facebook’s personalized recommendations based on users’ activity, and then monetize those viewers through a virtual tipping mechanism.

Facebook’s cut of those tips ranges from 5 to 30 percent, with the cut getting smaller when users buy larger packs of the virtual currency. Meanwhile, Facebook’s fan subscriptions payments for streamers also see it taking a cut of up to 30 percent, the same as YouTube but smaller than Twitch’s roughly 50 percent.

That could potentially attract streamers who want to maximize their earnings and believe they can port their audience over to a new destination. Of course, some streamers may not trust Facebook to maintain those same percentages over time, nor believe it will ever offer the sorts of features and innovations that a more focused gaming destination like Twitch can.

Facebook also last year experimented with making its gaming hub mobile with the launch of Fb.gg as a standalone mobile app.

The app, like the web-based gaming hub, offered a way for gamers and fans to discover content, join communities and even play instant games like Everwing, Words with Friends, Basketball FRVR and others.

However, the strategy of keeping Facebook’s Gaming efforts more separated from Facebook’s main site may not have paid off — the Fb.gg Android app, for example, only has some 100,000+ installs according to Google Play.

Instead, much like YouTube recently decided, Facebook will now leverage the power of its platform to boost interest in its gaming content.

YouTube in September said it was giving its Gaming hub a new home right on the YouTube homepage, and would shut down its standalone Gaming app. (The latter doesn’t seem to have occurred, however). As YouTube noted, gaming was a popular category, but the majority of viewers weren’t looking for a separate app or experience — they were just visiting YouTube directly.

Similarly, Facebook today says that more than 700 million people play games, watch gaming videos or engage in gaming groups on Facebook. That’s a far larger number than those who downloaded the Fb.gg app, and surely a much larger number than those who have been visiting the Fb.gg destination directly.

That said, Facebook is continuing its tests on mobile with a standalone (rebranded) Facebook Gaming app on Android, which will have more features that the Gaming tab.

Facebook says it will roll out the Gaming tab to a subset of the more than 700 million Facebook game fans, and will expand it over time to more gaming enthusiasts across the network. If you don’t see the new tab in your main navigation bar, you can still find it by going to the Bookmarks menu on Facebook.

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Facebook’s gaming hub Fb.gg launches into beta on Android

Posted by | Android, Apps, Facebook, Fb.gg, Gaming, Mobile, streaming | No Comments

This summer, Facebook launched Fb.gg, its online gaming hub and Twitch competitor, designed to attract game streamers and their fans to watch videos on Facebook instead of on rival sites. The destination shows videos based on which games and streaming celebrities users follow, plus Liked Pages and Groups, and other featured suggestions of what to watch. Now, Fb.gg is expanding to mobile with its launch on Android.

The new app, first spotted by Sensor Tower, arrived just a few days ago and is currently in beta testing.

According to its description on Google Play, the app allows gamers and fans to discover a “universe of gaming content,” connect with creators and join communities, and play instant games like Everwing, Words with Friends, Basketball FRVR, and others.

From the screenshots, you can see how the Fb.gg app lets users tap navigation buttons at the top to find streamers to watch, or to view those streamers they’re already following, among other things. They can also participate in live conversations during gameplay with other viewers. Here, they can react to the stream using Facebook’s standard emoticon set of likes, hearts, haha’s and others.

Another section lets gamers jump into simple and popular mobile games. These titles are among those who were early participants in Facebook’s other gaming efforts in the past, like Instant Games on Facebook and Messenger.

Facebook has been trying to woo the gaming community for some time, to better compete against Amazon’s Twitch and Google’s YouTube. There’s a large and growing market for game streaming and viewing, with young viewers tuning in an average of 3+ hours a week to watch, as TechCrunch previously noted.

Facebook’s efforts to directly challenge Twitch and others kicked off in earnest this year, with the launch of its own version of Twitch’s Partner Program. Facebook’s  gaming creator pilot program, as it’s called, allows viewers to tip their favorite gamers. And with the arrival of Fb.gg in June, the virtual currency involved in those tips was being referred to as Facebook Stars, with each star equating to $0.01.

Facebook said it takes a cut of fans’ purchases of stars, ranging from 5%-30%, depending on what size pack is bought.

Facebook also recently began testing a monthly subscription option with game streamers, similar to what’s offered by YouTube and Twitch.

Of course, to truly compete with Twitch and YouTube, Facebook needs to go mobile as well – especially since the upcoming Messenger redesign will hide away extraneous features, like mobile gaming. That’s where Fb.gg’s app comes in.

The Android version of the Fb.gg beta app launched on October 9, and already has over 10,000 installs, according to Google Play.

“We recently started testing a standalone gaming app on Google Play that builds on the experience of fb.gg, our destination on Facebook for people to find gaming content in one place,” a Facebook spokesperson told TechCrunch. “The fb.gg app is currently in beta with a limited set of features and available in the Philippines. We’re using the beta phase to get feedback from the gaming community and will make a decision on whether we roll it out further based on that response,” they said.

Update, here are some screenshots, courtesy of Twitter user Monte Thigpen:

Beta is exclusively in Philippines but here are some screenshots I got pic.twitter.com/kU3NeK6nGi

— Monte Thigpen Ⓜ ✪ (@mot427) October 12, 2018

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