apple inc

German court tosses Qualcomm’s latest iPhone patent suit

Posted by | apple inc, China, Europe, Federal Trade Commission, Germany, Intel, iPhone, lawsuit, Mobile, patent, Qualcomm, smartphones | No Comments

Qualcomm has had a patent lawsuit against Apple dismissed by a court in Mannheim, Germany, as groundless (via Reuters).

The chipmaker had argued Intel -powered iPhones infringed a transistor switch patent it holds. But in an initial verbal decision the court disagreed. Qualcomm has said it will appeal.

In a statement, Don Rosenberg, Qualcomm’s executive VP and general counsel, said: “Apple has a history of infringing our patents. Only last month the Munich Regional Court affirmed the value of another of Qualcomm’s cutting-edge patents against Apple’s infringement and ordered a ban on the import and sale of impacted iPhones in Germany. That decision followed a Court-ordered ban on patent-infringing iPhones in China as well as recognition by an ITC judge that Apple is infringing Qualcomm’s IP. The Mannheim court interpreted one aspect of our patent very narrowly, saying that because a voltage inside a part of an iPhone wasn’t constant the patent wasn’t infringed.  We strongly disagree and will appeal.”

We’ve reached out to Apple for comment. Update: The company told us: “We are happy with the decision and thank the court for their time and diligence.  We regret Qualcomm’s use of the court to divert attention from their illegal behavior that is the subject of multiple lawsuits and proceedings around the world.”

The pair have been embroiled in an increasingly bitter and global legal battle in recent years, as Apple has shifted away from using Qualcomm chips in its devices.

Two years ago the FTC also filed charges against the chipmaker accusing it of anticompetitive tactics in an attempt to maintain a monopoly (Apple is officially cited in the complaint). That trial began early this month.

Cupertino has also filed a billion-dollar royalty lawsuit accusing Qualcomm of charging for patents “they have nothing to do with”.

While the latest court decision in Mannheim has gone in Apple’s favor, a separate ruling in Germany late last year went Qualcomm’s way. And earlier this month Apple was forced to withdraw the iPhone 7 and 8 from its retail stores in Germany, after Qualcomm posted €1.34BN in security bonds to enforce the December court decision — which related to a power management patent.

Although the affected iPhone models remain on sale in Germany via resellers. Apple is also appealing.

Qualcomm also recently secured a preliminary injunction banning the import and sales of some older iPhone models in China. Again, Apple is appealing.

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Sorry Apple, I’m still not ready to upgrade my iPhone

Posted by | Apple, Apple earbuds, apple inc, e-waste, Gadgets, headphones, iOS, iPhone, Mobile | No Comments

Last week, in light of Apple’s revised revenue guidance, my TC colleague Ron Miller made a tongue-in-cheek apology for taking so long to upgrade his old iPhone.

He wrote that he had finally bitten the bullet and shelled out to upgrade a more than three-years-old (but still working) iPhone 6 for a shiny new iPhone XR ($750+) — deciding at the last minute to spare his wallet the full $1,000 whack for the top of the range iPhone XS. 

Ergo, even the famous Apple premium only stretches so far.

I bring even less good news for the company. I still can’t bring myself to upgrade my (still working but now heavily creaking on the battery and storage front) iPhone 6s because — and here’s my line — Apple removed the headphone jack. Which is absolutely an affront to usability and choice.

My (petite) ears do not conform to the one-size-fits-all shape Cupertino uses for its bundled earbuds. So even if the earbuds weren’t low audio quality, I still couldn’t use them. Headphones that you have to walk around holding in your ears because otherwise every twist and head turn pops them right back out again are, to put it politely, not very useful.

And, yes, this also applies to wireless AirPods — even if I wanted to give Apple more money to be forever stuck having to charge a pair of headphones before being able to use them, which frankly doesn’t sound very smart to me.

On the earbuds front, Apple does not cater to petite people, period. I have to use in-ear headphones, with replaceable rubber caps that come in a range of sizes (typically requiring the tiniest of the bunch). This means a 3.5mm jack, which lets me use my own choice of appropriately sized headphones, is not optional but essential.

A 3.5mm jack also lets me invest in higher audio quality kit, should I choose to.

Apple has other ideas, however. And judging by its own messaging at the time it ditched the headphone jack, it presumably thinks I should bravely ram its earbuds in my undersized ears anyway. Er, no thanks!

Of course, I could upgrade and just plug in a dongle to (re)convert the Lightning port into the necessary 3.5mm headphone jack. But that’s yet another dongle tax ($9) I shouldn’t have to pay.

iPhones are a premium product, after all. Having to buy extra accessories that are actually essential to get you back to where you were doesn’t feel like progress. (A better word for these irritating wallet-gougers would be “unnecessaries.”)

Add to that there is of course the sheer irritation and hassle of having to remember to have the stupid thing with you whenever you want to use your headphones.

While, for those into Apple aesthetics, dongles are of course 100 percent pure eyesore.

Also — an extra kicker — the Apple Lighting to 3.5mm converter doesn’t appear to play nice with third-party remotes. So your headphones’ physical volume control is probably going to be glitchy… (just check out all these 1-star reviews).

I won’t get started on Apple also vanishing the SD card port from the MBA. But the expense and hassle of trying to deal with that SNAFU, following a work laptop upgrade, has put me right off the prospect of “courageously” forgetting about other ports that I really need to use.

Nor am I the only TCer affronted by Apple ditching the headphone jack. My colleague Greg Kumparak wrote in December that he’s still missing the 3.5mm port two years later. “It enabled happy moments and never got in the way,” he lamented of the missing jack.

Safe to say, no one is ever going to bemoan the lack of a dongle like that.For TC’s Miller, he was finally pushed to upgrade his trusty old iPhone because of a bad battery and a glitchy recharge cable.

My own iPhone 6s has also tipped over into bad battery territory. The original battery was replaced in 2017 (after being in a faulty bunch for which Apple offered free replacements). But the other day the phone experienced its first “unexpected shutdown” — and a pop-up informed me Peak Performance Capability had been switched on.

Aka the performance management feature Apple got in some hot water with consumer groups for not being clear enough about previously. So there’s now an option to disable this in iOS settings.

I could also, of course, pay to replace the battery. Which would be a lot cheaper than a new iPhone. Or else — even cheaper — just carry a spare battery pack.

So which is less hassle to remember? A spare battery or a headphone dongle?

At least a battery pack extends the daily longevity of the handset, which feels like it’s offering some added utility (with the bonus social feature of being able to offer to juice up friends’ devices on-demand).

I’d certainly much prefer to keep a spare battery pack in my bag when I leave the house than always be trying to remember where on earth I left the dumb headphone dongle.

Ignoring Apple’s customary fraying charger cables (which can just be replaced), the other issue I’m facing with my current iPhone is storage. It’s almost full.

Apple offers cloud storage for a fee (after a small amount of free space). But I could also delete stuff I’m not using and buy an external hard drive for storing iPhone photo content (which is what’s taking up the most space) and offload the data to that.

Then I could wipe the iPhone 6s clean and start again.

Frankly the prospect of a rebooted iPhone 6s, which (battery wobbles aside) otherwise still works fine, is more appealing than paying a premium for an otherwise not so different handset which will, in certain key aspects, be less welcoming and useful to me than the one I already own.

It’s almost the more environmentally friendly choice, of course. And let’s not forget that lots of dongles = lots more unnecessary e-waste. So imposed dongle hell is bad for the planet too.

One size never fits all, but when combined with an upwardly inflating Apple premium, the Cupertino philosophy is starting to feel increasingly awkward — while “reuse don’t replace” feels more and more normal.

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Apple’s increasingly tricky international trade-offs

Posted by | Advertising Tech, Android, Apple, apple inc, Asia, Baidu, Bing, China, DuckDuckGo, Europe, France, Google, iOS, iPhone, Mobile, privacy, Qwant, safari, search engine, search engines, siri, smartphone, smartphones, TC, Tim Cook, United States, Yahoo | No Comments

Far from Apple’s troubles in emerging markets and China, the company is attracting the ire of what should really be a core supporter demographic naturally aligned with the pro-privacy stance CEO Tim Cook has made into his public soapbox in recent years — but which is instead crying foul over perceived hypocrisy.

The problem for this subset of otherwise loyal European iPhone users is that Apple isn’t offering enough privacy.

These users want more choice over key elements such as the search engine that can be set as the default in Safari on iOS (Apple currently offers four choices: Google, Yahoo, Bing and DuckDuckGo, all U.S. search engines; and with ad tech giant Google set as the default).

It is also being called out over other default settings that undermine its claims to follow a privacy by design philosophy. Such as the iOS location services setting which, once enabled, non-transparently flip an associated sub-menu of settings — including location-based Apple ads. Yet bundled consent is never the same as informed consent…

6/ and @Apple also defaults to ON, approx 13 location settings the moment a user enables location settings 🤔 that includes using YOUR location to support APPLE’s advertising business interests & $$$. By ‘enabling location based services’ you give your consent to this 🤔@tim_cook pic.twitter.com/scYSg94QgY

— Privacy Matters (@PrivacyMatters) October 19, 2018

As the saying goes you can’t please all of the people all of the time. But the new normal of a saturated smartphone market is imposing new pressures that will require a reconfiguration of approach.

Certainly the challenges of revenue growth and user retention are only going to step up from here on in. So keeping an otherwise loyal base of users happy and — crucially — feeling listened to and well served is going to be more and more important for the tech giant as the back and forth business of services becomes, well, essential to its fortunes going forward.

(At least barring some miracle new piece of Apple hardware — yet to be unboxed but which somehow rekindles smartphone-level demand afresh. That’s highly unlikely in any medium term timeframe given how versatile and capable the smartphone remains; ergo Apple’s greatest success is now Apple’s biggest challenge.)

With smartphone hardware replacement cycles slowing, the pressure on Cook to accelerate services revenue naturally steps up — which could in turn increase pressure on the core principles Cupertino likes to flash around.

Yet without principles there can be no brand premium for Apple to command. So that way ruin absolutely lies.

Control shift

It’s true that controlling the iOS experience by applying certain limits to deliver mainstream consumer friendly hardware served Apple well for years. But it’s also true iOS has grown in complexity over time having dropped some of its control freakery.

Elements that were previously locked down have been opened up — like the keyboard, for instance, allowing for third party keyboard apps to be installed by users that wish to rethink how they type.

This shift means the imposed limit on which search engines users can choose to set as an iOS default looks increasingly hard for Apple to justify from a user experience point of view.

Though of course from a business PoV Apple benefits by being able to charge Google a large sum of money to remain in the plum search default spot. (Reportedly a very large sum, though claims that the 2018 figure was $9BN have not been confirmed. Unsurprisingly neither party wants to talk about the terms of the transaction.)

The problem for Apple is that indirectly benefiting from Google eroding the user privacy it claims to champion — by letting the ad tech giant pay it to suck up iOS users’ search queries by default — is hardly consistent messaging.

Not when privacy is increasingly central to the premium the Apple brand commands.

Cook has also made a point of strongly and publicly attacking the ‘data industrial complex‘. Yet without mentioning the inconvenient side-note that Apple also engages in trading user data for profit in some instances, albeit indirectly.

In 2017 Apple switched from using Bing to Google for Siri web search results. So even as it has stepped up its rhetoric around user privacy it has deepened its business relationship with one of the Western Internet’s primary data suckers.

All of which makes for a very easy charge of hypocrisy.

Of course Apple offers iOS users a non-tracking search engine choice, DuckDuckGo, as an alternative choice — and has done so since 2014’s iOS 8.

Its support for a growing but still very niche product in what are mainstream consumer devices is an example of Apple being true to its word and actively championing privacy.

The presence of the DDG startup alongside three data-mining tech giants has allowed those ‘in the know’ iOS users to flip the bird at Google for years, meaning Apple has kept privacy conscious consumers buying its products (if not fully on side with all its business choices).

But that sort of compromise position looks increasingly difficult for Apple to defend.

Not if it wants privacy to be the clear blue water that differentiates its brand in an era of increasingly cut-throat and cut-price Android -powered smartphone competition that’s serving up much the same features at a lower up-front price thanks to all the embedded data-suckers.

There is also the not-so-small matter of the inflating $1,000+ price-tags on Apple’s top-of-the-range iPhones. $1,000+ for a smartphone that isn’t selling your data by default might still sound very pricy but at least you’d be getting something more than just shiny glass for all those extra dollars. But the iPhone isn’t actually that phone. Not by default.

Apple may be taking a view that the most privacy sensitive iPhone users are effectively a captive market with little option but to buy iOS hardware, given the Google-flavored Android competition. Which is true but also wouldn’t bode well for the chances of Apple upselling more services to these people to drive replacement revenue in a saturated smartphone market.

Offending those consumers who otherwise could be your very best, most committed and bought in users seems short-sighted and short-termist to say the least.

Although removing Google as the default search provider in markets where it dominates would obviously go massively against the mainstream grain that Apple’s business exists to serve.

This logic says Google is in the default position because, for most Internet users, Google search remains their default.

Indeed, Cook rolled out this exact line late last year when asked to defend the arrangement in an interview with Axios on HBO — saying: “I think their search engine is the best.”

He also flagged various pro-privacy features Apple has baked into its software in recent years, such as private browsing mode and smart tracker prevention, which he said work against the data suckers.

Albeit, that’s a bit like saying you’ve scattered a few garlic cloves around the house after inviting the thirsty vampire inside. And Cook readily admitted the arrangement isn’t “perfect”.

Clearly it’s a trade off. But Apple benefitting financially is what makes this particular trade-off whiff.

It implies Apple does indeed have an eye on quarterly balance sheets, and the increasingly important services line item specifically, in continuing this imperfect but lucrative arrangement — rather than taking a longer term view as the company purports to, per Cook’s letter to shareholders this week; in which he wrote: “We manage Apple for the long term, and Apple has always used periods of adversity to re-examine our approach, to take advantage of our culture of flexibility, adaptability and creativity, and to emerge better as a result.”

If Google’s search product is the best and Apple wants to take the moral high ground over privacy by decrying the surveillance industrial complex it could maintain the default arrangement in service to its mainstream base but donate Google’s billions to consumer and digital rights groups that fight to uphold and strengthen the privacy laws that people-profiling ad tech giants are butting hard against.

Apple’s shareholders might not like that medicine, though.

More palatable for investors would be for Apple to offer a broader choice of alternative search engines, thereby widening the playing field and opening up to more pro-privacy Google alternatives.

It could also design this choice in a way that flags up the trade-off to its millions of users. Such as, during device set-up, proactively asking users whether they want to keep their Internet searches private by default or use Google?

When put like that rather more people than you imagine might choose not to opt for Google to be their search default.

Non-tracking search engine DDG has been growing steadily for years, for example, hitting 30M daily searches last fall — with year-on-year growth of ~50%.

Given the terms of the Apple-Google arrangement sit under an NDA (as indeed all these arrangements do; DDG told us it couldn’t share any details about its own arrangement with Apple, for e.g.) it’s not clear whether one of Google’s conditions requires there be a limit on how many other search engines iOS users can pick from.

But it’s at least a possibility that Google is paying Apple to limit how many rivals sit in the list of competitors iOS users can pick out an alternative default. (It has, after all, recently been spanked in Europe for anti-competitive contractual limits imposed on Android OEMs to limit their ability to use alternatives to Google products, including search. So you could say Google has history where search is concerned.)

Equally, should Google actually relaunch a search product in China — as it’s controversially been toying with doing — it’s likely the company would push Apple to give it the default slot there too.

Though Apple would have more reason to push back, given Google would likely remain a minnow in that market. (Apple currently defaults to local search giant Baidu for iOS users in China.)

So even the current picture around search on iOS is a little more fuzzy than Cook likes to make out.

Local flavor

China is an interesting case, because if you look at Apple’s growth challenges in that market you could come to a very different conclusion vis-a-vis the power of privacy as a brand premium.

In China it’s convenience, via the do-it-all ‘Swiss army knife’ WeChat platform, that’s apparently the driving consumer force — and now also a headwind for Apple’s business there.

At the same time, the idea of users in the market having any kind of privacy online — when Internet surveillance has been imposed and ‘normalized’ by the state — is essentially impossible to imagine.

Yet Apple continues doing business in China, netting it further charges of hypocrisy.

Its revised guidance this week merely spotlights how important China and emerging markets are to its business fortunes. A principled pull-out hardly looks to be on the cards.

All of which underscores growing emerging market pressures on Apple that might push harder against its stated principles. What price privacy indeed?

It’s clear that carving out growth in a saturated smartphone market is going to be an increasingly tricky business for all players, with the risk of fresh trade-offs and pitfalls looming especially for Apple.

Negotiating this terrain certainly demands a fresh approach, as Cook implies is on his mind, per the shareholder letter.

Arguably the new normal may also call for an increasingly localized approach as a way to differentiate in a saturated and samey smartphone market.

The old Apple ‘one-sized fits all’ philosophy is already very outdated for some users and risks being caught flat-footed on a growing number of fronts — be that if your measure is software ‘innovation’ or a principled position on privacy.

An arbitrary limit on the choice of search engine your users can pick seems a telling example. Why not offer iOS users a free choice?

Or are Google’s billions really standing in the way of that?

It’s certainly an odd situation that iPhone owners in France, say, can pick from a wide range of keyboard apps — from mainstream names to superficial bling-focused glitter and/or neon LED keyboard skins or indeed emoji and GIF-obsessed keyboards — but if they want to use locally developed pro-privacy search engine Qwant on their phone’s native browser they have to tediously surf to the company’s webpage every time they want to look something up.

Google search might be the best for a median average ‘global’ (excluding China) iOS user but in an age of increasingly self-focused and self-centred technology, with ever more demanding consumers, there’s really no argument against letting people who want to choose for themselves.

In Europe there’s also the updated data protection framework, GDPR, to consider. Which may yet rework some mainstream ad tech business models.

On this front Qwant questions how even non-tracking rival DDG can protect users’ searches from government surveillance given its use of AWS cloud hosting and the U.S. Cloud Act. (Though, responding to a discussion thread about the issue on Github two years ago, DDG’s founder noted it has servers around the world, writing: “If you are in Europe you will be connected to our European servers.” He also reiterated that DDG does not collect any personal data from users — thereby limiting what could be extracted from AWS via the Act.)

Asked what reception it’s had when asking about getting its search engine on the Safari iOS list, Qwant told us the line that’s been (indirectly) fed back to it is “we are too European according to Apple”. (Apple declined to comment on the search choices it offers iOS users.)

“I have to work a lot to be more American,” Qwant co-founder and CEO Eric Leandri told us, summing up the smoke signals coming out of Cupertino.

“I understand that Apple wants to give the same kind of experience to their customers… but I would say that if I was Apple now, based on the politics that I want to follow — about protecting the privacy of customers — I think it would be great to start thinking about Europe as a market where people have a different point of view on their data,” he continued.

“Apple has done a lot of work to, for example, not let applications give data to each by a very strict [anti-tracking policy]; Apple has done a lot of work to guarantee that cookies and tracking is super difficult on iOS; and now the last problem of Apple is Google search.”

“So I hope that Apple will look at our proposal in a different way — not just one-fits-all. Because we don’t think that one-fits-all today,” he added.

Qwant too, then, is hoping for a better Apple to emerge as a result of a little market adversity.

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Citi slashes sales outlook for iPhone XS Max by nearly half

Posted by | apple inc, citi, hardware, iOS, iPhone, ming-chi kuo, Mobile, supply chain, TC, technology | No Comments

Citi Research has joined a growing list of analysts to lower first-quarter production estimates for Apple’s iPhones amid weakening demand for the smartphones.

Citi Research analyst William Yang cut the overall iPhone shipment forecast by 5 million, to 45 million for the quarter, reported Reuters. That’s a sting that falls in line with others such as influential TF International Securities Apple analyst Ming-Chi Kuo, who delivered a less than stellar iPhone forecast earlier this month.

It’s Yang’s outlook for the 6.5-inch iPhone XS Max that is particularly gloomy. In a research note to clients, Yang slashed the shipment forecast for the iPhone XS Max by 48 percent for the first quarter of 2019.

The cut in Citi’s forecasts is driven by the firm’s view that “2018 iPhone is entering a destocking phase, which does not bode well for the supply chain,” Yang wrote.

Two weeks ago, Kuo predicted that 2019 iPhone shipments will likely between 5 to 10 percent lower than 2018. He also lowered first-quarter shipment forecasts by 20 percent.

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Apple Pay finally launches in Germany

Posted by | apple inc, Apple Pay, cash, contactless payments, Europe, Germany, iPhone, mastercard, Mobile, mobile payments, payments, privacy | No Comments

Apple’s mobile payment technology has finally launched in Germany, some four years after it debuted in the U.S.

On its newly launched Apple Pay website for Germany, Apple lists partner banks and credit card companies at launch, with customers from the likes of Deutsche Bank, O2 Banking, N26, Comdirect, HypoVerensbank, Bunq and Boon able to tap up the payment method directly.

Some fifteen banks and services are supported at launch. A further nine banks are slated as adding support in 2019, including DKB, INK and Revolut.

iOS users in the country can now add supported debit or credit cards to Apple Pay to make contactless payments with their device, rather than having to carry cash. Apple’s Face ID and Touch ID biometrics are used to a security layer to the payment system.

The local Apple Pay site also lists a selection of retailers, with Apple writing: “Apple Pay works in supermarkets, boutiques, restaurants, hotels and many other places. You can also use Apple Pay in many apps — and on participating websites with Safari on your Mac, iPhone or iPad.”

Aside from convenience, the other consumer advantage Apple touts for the system is privacy, with Apple Pay using a device-specific number and unique transaction code — and the user’s actual card numbers never stored on their device or on Apple’s servers — which means trackable card numbers aren’t shared with merchants, so purchases can’t be tied back to the individual.

While that might sound like an abstract concern, a Bloomberg report this summer revealed details of a multi-million deal in which Google pays for transaction data from Mastercard — in order to try to link online ad views with offline purchases in the US.

Facebook has also long been known to buy offline data to supplement the interest signals it collects on users from inside (and outside) its social network — further fleshing out ad-targeting profiles.

So escaping the surveillance net of one flavor of big tech can require buying into another. Or else going low tech and paying in cash.

Apple does not say what took it so long to add Germany to its now pretty long list of Apple Pay countries but Apple Insider suggests the relatively late adoption was down to pushback from local banks over fees, noting that it’s four months after the official announcement of a German launch.

It’s also true that paying by plastic isn’t always an option in Germany, as cash remains the dominant payment method of choice — also, seemingly, for privacy purposes. So Apple Pay is at least aligned with those concerns.

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How the Apple Watch changed the world

Posted by | Android, Apple, apple inc, apple store, Apple Watch, ceo, fda, fitbit, Gadgets, Garmin, Jony, jony ive, lvmh, medical technology, montblanc, mp3, Nixon, Pinterest, steel, swatch group, switzerland, TC, technology, United States, vp, Wearables | No Comments

In 2015 Switzerland was fucked. This blunt belief, grunted out by Apple’s Jony Ive and repeated by the media as a death knell for the watch industry, seemed to define a sad truth: that the Swiss watch was dead and Apple pulled the trigger.

Now, three years and four Apple Watches later, was Ive right? Did Apple change the world? And, most importantly, did Switzerland survive?

Yes, but…

As you might have noticed, the Swiss watch industry is still standing. The major Swiss houses — LVMH, Richemont and Swatch Group — are seeing a major uptick in sales, especially in the U.S. According to the Federation of the Swiss Watch Industry, sales are up 5.5 percent year-over-year, a bit of news that was, amusingly, almost buried by the onslaught of Apple Watch Series 4 reviews.

This increase of U.S. sales bucked a major trend this year, and one market insider, who preferred to remained anonymous, noted that all of his sales contacts are seeing increased sales in the $3,000 and above watch category. While the low-cost fashion watches were, as he said, “decimated,” the luxury market is growing. But why?

According to Swatch Group, Swiss watch exports rose 4.8 percent compared with last year and, according to a Reuters report, “first-quarter watch exports rose 10.1 percent, the highest quarterly growth rate since mid-2012, according to figures from the Federation of the Swiss Watch Industry.”

“You know we saw an end of the year that was very strong — double-digit growth — and now it continues, so every month is a record month for us,” Swatch Group CEO Nick Hayek told CNBC. In short, the industry is back from an all-time low after the recession.

Watch analysts believe that Apple created a halo effect. Of the millions of people who bought and wore an Apple Watch, a majority had never worn or thought about wearing a watch. Once they tried the Apple Watch, however, and outfitted it with leather bands, fancy Milanese loops and outfit-matching colors, the attitude changed. If wearing watches is so fun and expressive, why not try other, more storied pieces? The numbers are hard to find (watchmakers are notoriously secretive), but I’ve found that my own watch-obsessives site, WristWatchReview, saw a solid uptick in traffic in 2015, one that continued, for the most part, into 2018. One year, 2017, was considerably lower because my server was failing almost constantly.

What does this mean for the watch? First, it means that, like vinyl, a new group of obsessives are taking up the collector’s mantle after discovering the implicit value of more modern forms of the same thing. An Apple Watch is a gateway drug to a Tissot which is a gateway drug to a classic tropical Rolex Submariner on a signed band, just as your first Radiohead MP3 leads to buying a turntable, an amp, a Grado cartridge and a pressing of Moon Shaped Pool.

“In high school I wore a pebble for a while,” said Brady, a 20-year-old college sophomore I spoke to. “As an easily distracted high school student, even though this wearable was very primitive tech, it consumed a lot of my attention when it wasn’t appropriate to be on my phone — which meant also not appropriate to be on my watch. I then shifted to Nixon quartz ‘fashion watches’ and I was happy knowing they kept good reliable time. Then I got a Seiko SNK805 automatic. I don’t have a single non-mechanical watch due to my respect for the craftsmanship!”

Wearables are changing, as well, pushing regular watches back into the spotlight. As Jon Speer, VP at Greenlight.Guru, said, most wearables won’t look like watches in the next few years.

“I predict the next generation of wearables to blur the lines between tech accessory and medical device. These ‘devices’ will include capabilities such as measuring blood pressure, blood sugar, body temperature and more,” he said. “The FDA is working closely with industry partners to identify common roadblocks to innovation. The De Novo Program, the classification Apple pursued for the Apple Watch, is the category for medical devices that don’t fall within an existing classification. As we blend medical technology with consumer technology, I foresee the De Novo program being utilized by companies such as Fitbit and Garmin. As a consumer, I’m very excited for the potential and advancements.”

Thus the habit of wearing a watch might stick even as the originators of that habit — a little square of steel and glass strapped to your wrist — disappears.

Could it all be a mirage?

The new Apple Watch is very positively reviewed and Android Wear — as evidenced by companies like Montblanc selling very capable and fashion-forward smartwatches — is still a force to be reckoned with. Further, not everyone falls back into watch wearing after trying out the thing Jony Ive said would fuck Switzerland.

Watches are an acquired taste like craft beers, artisanal teas and other Pinterest -ready pursuits. Sometimes simply strapping one to your wrist isn’t enough.

“I got the first-gen Apple Watch,” said entrepreneur David Berkowitz. “I loved it, and then I stopped wearing it a bit. As I did, I lost the charger and never bothered replacing it. I haven’t worn it since and haven’t seriously considered getting a new one.”

“I’m just not that customer,” he said.

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Nomad releases a stunning wireless charging pad with Apple Watch dock

Posted by | AirPower, Apple, apple inc, Apple Watch, base station, computing, Gadgets, inductive charging, mobile devices, qi, technology | No Comments

With Apple’s AirPower still missing in action, the Apple accessory ecosystem has been attempting to fill the need with similar products. Some of these third party products are better than others, and the new Base Station from Nomad looks to be the best of them all.

The Base Station does two things. One, it wireless charges up to three mobile devices. Two, it charges an Apple Watch through an integrated Apple MFi-certified Magnetic Apple Watch charger. More so, it looks great.

A padded leather surface covers three charging coils allowing the unit to recharge up to three devices — or one device laying horizontally across the pad. Each of the coils are Qi-certified and output at 7.5W. As for the Apple Watch, it can only be recharged using the included magnetic charger unless Apple activates Qi-compatibility through a software update.

The Nomad Base Station is available now for $120. Don’t have an Apple Watch? The same charging base is available for $20 less and still supports up to three devices.

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Can Apple finish 2018 on a high note? We’ll find out Thursday

Posted by | Apple, apple inc, apple store, computing, Earnings, Gadgets, iOS, iPad, iPhone, iTunes, macintosh, Steve Jobs | No Comments

Apple (NASDAQ: APPL) has had a great 2018.

Even as the other FAANG stocks slumped, the trillion-dollar electronics company has continually satisfied Wall Street with quarter-over-quarter revenue growth. But will Apple’s momentum continue after it reports its fourth-quarter earnings on Thursday?

The consensus, so far, is yes. Apple is expected to post revenue of $61.43 billion (earnings per share of $2.78), an increase of 17 percent year-over-year and GAAP EPS of $2.78, according to analysts polled by FactSet. Investors will be paying close attention to iPhone unit sales, which account for the majority of Apple’s revenue, as well as Mac sales, which accounted for roughly 10 percent of the company’s revenue in Q3.

The company reported its Q3 earnings on July 31, posting $53.3 billion in revenue, its best June quarter ever and fourth consecutive quarter of double-digit revenue growth, the company said.

At today’s hardware event in Brooklyn, Apple’s chief executive officer Tim Cook shared that the company’s Mac business had grown to 100 million monthly active users — a big accomplishment for the nearly 10-year-old product. Cook also showcased the new MacBook Air and introduced the new iPad Pro and Mac Mini.

Not even Lana Del Rey’s surprise performance at the event was enough to rile up Wall Street. Apple’s stock was unreactive today, as is typically the case with hardware spectacles like these. Apple ultimately closed up about .5 percent. That’s a better outcome than its last hardware event in September, which despite the highly anticipated announcements of the iPhone XS and Apple Watch Series 4, forced the company’s stock down about 1.2 percent on the news.

Apple’s stock performance year to date

Year to date, Apple’s stock has risen more than 30 percent from a February low of $155 per share to an October high of $229.

If it fails to meet analyst expectations on Thursday, it’s bad news for the stock market: “Apple is the last domino standing,” Market Watch wrote earlier today. “Its FAANG brethren have all crashed, even the mighty Amazon, which has slumped about 25% from all-time highs.”

If you missed today’s event, we live-blogged the whole thing here and detailed all the new hardware here.

Apple Fall Event 2018

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Apple ditches the headphone jack on latest iPad Pro models

Posted by | AirPods, Apple, Apple earbuds, Apple Fall Event 2018, apple inc, computing, Gadgets, Google, iOS, iPad, iPhone, lightning, mobile device, tablet computers, technology | No Comments

The headphone jack is missing from the latest versions of the iPad Pro. It’s gone. Dead. Worse yet, the headphones that come with the iPhone will not work either. Apple ditched Lightning for USB-C. Instead, Apple is selling a USB-C to 3.5mm dongle for $9.

The latest iPad Pro models follows the trend lines set by the iPhone. Just like on the iPhone, the Home Button is missing, and the headphone jack is gone. It’s a concession some users might find surprising. On the iPhone, there’s obviously less real estate to integrate a large port but that’s, in theory, less of an issue in a large device like a tablet. But it makes sense. Apple tends to maximize margins by ensuring different products use a similar set of hardware. And since the iPhone hasn’t had a headphone port since 2016, it’s about time the trend hits Apple’s other mobile device.

Headphone users are not the only users left in the dark. The iPad has long been a great device for a stationary audio controller. Now, instead of simply connecting the tablet to a stereo with a 3.5mm cable, a $9 dongle is required. Want to use headphones? Apple would obviously prefer if owners use $159 AirPods though there are a handful of USB-C headphones including these from Google.

Apple Fall Event 2018

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Review: Apple’s iPhone XR is a fine young cannibal

Posted by | Android, Apple, apple inc, Google, iOS, iPad, iPhone, iphone 5c, iPhone Xr, iPhone XS, smartphone, smartphones, TC, technology | No Comments

This iPhone is great. It is most like the last iPhone — but not the last “best” iPhone — more like the last not as good iPhone. It’s better than that one though, just not as good as the newest best iPhone or the older best iPhone.

If you’re upgrading from an iPhone 7 or iPhone 8, you’re gonna love it and likely won’t miss any current features while also getting a nice update to a gesture-driven phone with Face ID. But don’t buy it if you’re coming from an iPhone X, you’ll be disappointed as there are some compromises from the incredibly high level of performance and quality in Apple’s last flagship, which really was pushing the envelope at the time.

From a consumer perspective, this is offering a bit of choice that targets the same kind of customer who bought the iPhone 8 instead of the iPhone X last year. They want a great phone with a solid feature set and good performance but are not obsessed with ‘the best’ and likely won’t notice any of the things that would bug an iPhone X user about the iPhone XR.

On the business side, Apple is offering the iPhone XR to make sure there is no pricing umbrella underneath the iPhone XS and iPhone XS Max, and to make sure that the pricing curve is smooth across the iPhone line. It’s not so much a bulwark against low-end Android, that’s why the iPhone 8 and iPhone 7 are sticking around at those low prices.

Instead it’s offering an ‘affordable’ option that’s similar in philosophy to the iPhone 8’s role last year but with some additional benefits in terms of uniformity. Apple gets to move more of its user base to a fully gesture-oriented interface, as well as giving them Face ID. It benefits from more of its pipeline being dedicated to devices that share a lot of components like the A12 and True Depth camera system. It’s also recognizing the overall move towards larger screens in the market.

If Apple was trying to cannibalize sales of the iPhone XS, it couldn’t have created a better roasting spit than the iPhone XR.

Screen

Apple says that the iPhone XR has ‘the most advanced LCD ever in a smartphone’ — their words.

The iPhone XR’s screen is an LCD, not an OLED. This is one of the biggest differences between the iPhone XR and the iPhone XS models, and while the screen is one of the best LCDs I’ve ever seen, it’s not as good as the other models. Specifically, I believe that the OLED’s ability to display true black and display deeper color (especially in images that are taken on the new XR cameras in HDR) set it apart easily.

That said, I have a massive advantage in that I am able to hold the screens side by side to compare images. Simply put, if you don’t run them next to one another, this is a great screen. Given that the iPhone XS models have perhaps the best displays ever made for a smartphone, coming in a very close second isn’t a bad place to be.

A lot of nice advancements have been made here over earlier iPhone LCDs. You get True Tone, faster 120hz touch response and wide color support. All on a 326 psi stage that’s larger than the iPhone 8 Plus in a smaller body. You also now get tap-to-wake, another way Apple is working hard to unify the design and interaction language of its phones across the lineup.

All of these advancements don’t come for free to an LCD. There was a lot of time, energy and money spent getting the older technology to work as absolutely closely as possible to the flagship models. It’s rare to the point of non-existence that companies care at all to put in the work to make the lower end devices feel as well worked as the higher end ones. For as much crap as Apple gets about withholding features to get people to upsell, there is very little of that happening with the iPhone XR, quite the opposite really.

There are a few caveats here. First, 3D touch is gone, replaced by ‘Haptic Touch’ which Apple says works similarly to the MacBook’s track pad. It provides feedback from the iPhone’s Taptic vibration engine to simulate a ‘button press’ or trigger. In practice, the reality of the situation is that it is a very prosaic ‘long press to activate’ more than anything else. It’s used to trigger the camera on the home screen and the flashlight, and Apple says it’s coming to other places throughout the system as it sees it appropriate and figures out how to make it feel right.

I’m not a fan. I know 3D touch has its detractors, even among the people I’ve talked to who helped build it, I think it’s a clever utility that has a nice snap to it when activating quick actions like the camera. In contrast, on the iPhone XR you must tap and hold the camera button for about a second and a half — no pressure sensitivity here obviously — as the system figures out that this is an intentional press by determining duration, touch shape and spread etc and then triggers the action. You get the feedback still, which is nice, but it feels disconnected and slow. It’s the best case scenario without the additional 3D touch layer, but it’s not ideal.

I’d also be remiss if I didn’t mention that the edges of the iPhone XR screen have a slight dimming effect that is best described as a ‘drop shadow’. It’s wildly hard to photograph but imagine a very thin line of shadow around the edge of the phone that gets more pronounced as you tilt it and look at the edges. It’s likely an effect of the way Apple was able to get a nice sharp black drop-off at the edges that gets that to-the-edges look of the iPhone XR’s screen.

Apple is already doing a ton of work rounding the corners of the LCD screen to make them look smoothly curved (this works great and is nearly seamless unless you bust out the magnifying loupe) and it’s doing some additional stuff around the edge to keep it looking tidy. They’ve doubled the amount of LEDs in the screen to make that dithering and the edging possible.

Frankly, I don’t think most people will ever notice this slight shading of dark around the edge — it is very slight — but when the screen is displaying mostly white and it’s next to the iPhone XS it’s visible.

Oh, the bezels are bigger. It makes the front look slightly less elegant and screenful than the iPhone XS, but it’s not a big deal.

Camera

Yes, the portrait mode works. No, it’s not as good as the iPhone XS. Yes, I miss having a zoom lens.

All of those things are true and easily the biggest reason I won’t be buying an iPhone XR. However, in the theme of Apple working its hardest to make even its ‘lower end’ devices work and feel as much like its best, it’s really impressive what has been done here.

The iPhone XR’s front-facing camera array is identical to what you’ll find in the iPhone XS. Which is to say it’s very good.

The rear facing camera is where it gets interesting, and different.

The rear camera is a single lens and sensor that is both functionally and actually identical to the wide angle lens in the iPhone XS. It’s the same sensor, the same optics, the same 27mm wide-angle frame. You’re going to get great ‘standard’ pictures out of this. No compromises.

However, I found myself missing the zoom lens a lot. This is absolutely a your mileage may vary scenario, but I take the vast majority of my pictures with the telephoto lens. Looking back at my year with the iPhone X I’d say north of 80% of my pictures were shot with the telephoto, even if they were close ups. I simply prefer the “52mm” equivalent with its nice compression and tight crop. It’s just a better way to shoot than a wide angle — as any photographer or camera company will tell you because that’s the standard (equivalent) lens that all cameras have shipped with for decades.

Wide angle lenses were always a kludge in smartphones and it’s only in recent years that we’ve started getting decent telephotos. If I had my choice, I’d default to the tele and have a button to zoom out to the wide angle, that would be much nicer.

But with the iPhone XR you’re stuck with the wide — and it’s a single lens at that, without the two different perspectives Apple normally uses to gather its depth data to apply the portrait effect.

So they got clever. iPhone XR portrait images still contain a depth map that determines foreground, subject and background, as well as the new segmentation map that handles fine detail like hair. While the segmentation maps are roughly identical, the depth maps from the iPhone XR are nowhere as detailed or information rich as the ones that are generated by the iPhone XS.

See the two maps compared here, the iPhone XR’s depth map is far less aware of the scene depth and separation between the ‘slices’ of distance. It means that the overall portrait effect, while effective, is not as nuanced or aggressive.

In addition, the iPhone XR’s portrait mode only works on people.You’re also limited to just a couple of the portrait lighting modes: studio and contour.

In order to accomplish portrait mode without the twin lens perspective, Apple is doing facial landmark mapping and image recognition work to determine that the subject you’re shooting is a person. It’s doing depth acquisition by acquiring the map using a continuous real-time buffer of information coming from the focus pixels embedded in the iPhone XR’s sensor that it is passing to the A12 Bionic’s Neural Engine. Multiple neural nets analyze the data and reproduce the depth effect right in the viewfinder.

When you snap the shutter it combines the depth data, the segmentation map and the image data into a portrait shot instantaneously. You’re able to see the effect immediately. It’s wild to see this happen in real time and it boggles thinking about the horsepower needed to do this. By comparison, the Pixel 3 does not do real time preview and takes a couple of seconds to even show you the completed portrait shot once it’s snapped.

It’s a bravura performance in terms of silicon. But how do the pictures look?

I have to say, I really like the portraits that come out of the iPhone XR. I was ready to hate on the software-driven solution they’d come up with for the single lens portrait but it’s pretty damn good. The depth map is not as ‘deep’ and the transitions between out of focus and in focus areas are not as wide or smooth as they are on iPhone XS, but it’s passable. You’re going to get more funny blurring of the hair, more obvious hard transitions between foreground and background and that sort of thing.

And the wide angle portraits are completely incorrect from an optical compression perspective (nose too large, ears too small). Still, they are kind of fun in an exaggerated way. Think the way your face looks when you get to close to your front camera.

If you take a ton of portraits with your iPhone, the iPhone XS is going to give you a better chance of getting a great shot with a ton of depth that you can play with to get the exact look that you want. But as a solution that leans hard on the software and the Neural Engine, the iPhone XR’s portrait mode isn’t bad.

Performance

Unsurprisingly, given that it has the same exact A12 Bionic processor, but the iPhone XR performs almost identically to the iPhone XS in tests. Even though it features 3GB of RAM to the iPhone XS’ 4GB, the overall situation here is that you’re getting a phone that is damn near identical as far as speed and capability. If you care most about core features and not the camera or screen quirks, the iPhone XR does not offer many, if any, compromises here.

Size

The iPhone XR is the perfect size. If Apple were to make only one phone next year, they could just make it XR-sized and call it good. Though I am now used to the size of the iPhone X, a bit of extra screen real-estate is much appreciated when you do a lot of reading and email. Unfortunately, the iPhone XS Max is a two-handed phone, period. The increase in vertical size is lovely for reading and viewing movies, but it’s hell on reachability. Stretching to the corners with your thumb is darn near impossible and to complete even simple actions like closing a modal view inside an app it’s often easiest (and most habitual) to just default to two hands to perform those actions.

For those users that are ‘Plus’ addicts, the XS Max is an exercise in excess. It’s great as a command center for someone who does most of their work on their iPhones or in scenarios where it’s their only computer. My wife, for instance, has never owned her own computer and hasn’t really needed a permanent one in 15 years. For the last 10 years, she’s been all iPhone, with a bit of iPad thrown in. I myself am now on a XS Max because I also do a huge amount of my work on my iPhone and the extra screen size is great for big email threads and more general context.

But I don’t think Apple has done enough to capitalize on the larger screen iPhones in terms of software — certainly not enough to justify two-handed operation. It’s about time iOS was customized thoroughly for larger phones beyond a couple of concessions to split-view apps like Mail.

That’s why the iPhone XR’s size comes across as such a nice compromise. It’s absolutely a one-handed phone, but you still get some extra real-estate over the iPhone XS and the exact same amount of information appears on the iPhone XR’s screen as on the iPhone XS Max in a phone that is shorter enough to be thumb friendly.

Color

Apple’s industrial design chops continue to shine with the iPhone XR’s color finishes. My tester iPhone was the new Coral color and it is absolutely gorgeous.

The way Apple is doing colors is like nobody else. There’s no comparison to holding a Pixel 3, for instance. The Pixel 3 is fun and photographs well, but super “cheap and cheerful” in its look and feel. Even though the XR is Apple’s mid-range iPhone, the feel is very much that of a piece of nicely crafted jewelry. It’s weighty, with a gorgeous 7-layer color process laminating the back of the rear glass, giving it a depth and sparkle that’s just unmatched in consumer electronics.

The various textures of the blasted aluminum and glass are complimentary and it’s a nice melding of the iPhone 8 and iPhone X design ethos. It’s massively unfortunate that most people will be covering the color with cases, and I expect clear cases to explode in popularity when these phones start getting delivered.

It remains very curious that Apple is not shipping any first-party cases for the iPhone XR — not even the rumored clear case. I’m guessing that they just weren’t ready or that Apple was having issues with some odd quirk of clear cases like yellowing or cracking or something. But whatever it is, they’re leaving a bunch of cash on the table.

Apple’s ID does a lot of heavy lifting here, as usual. It often goes un-analyzed just how well the construction of the device works in conjunction with marketing and market placement to help customers both justify and enjoy their purchase. It transmits to the buyer that this is a piece of quality kit that has had a lot of thought put into it and makes them feel good about paying a hefty price for a chunk of silicon and glass. No one takes materials science anywhere as seriously at Apple and it continues to be on display here.

Should you buy it?

As I said above, it’s not that complicated of a question. I honestly wouldn’t overthink this one too much. The iPhone XR is made to serve a certain segment of customers that want the new iPhone but don’t necessarily need every new feature. It works great, has a few small compromises that probably won’t faze the kind of folks that would consider not buying the best and is really well built and executed.

“Apple’s pricing lineup is easily its strongest yet competitively,” creative Strategies’ Ben Bajarin puts it here in a subscriber piece. “The [iPhone] XR in particular is well lined up against the competition. I spoke to a few of my carrier contacts after Apple’s iPhone launch event and they seemed to believe the XR was going to stack up well against the competition and when you look at it priced against the Google Pixel ($799) and Samsung Galaxy 9 ($719). Some of my contacts even going so far to suggest the XR could end up being more disruptive to competitions portfolios than any iPhone since the 6/6 Plus launch.”

Apple wants to fill the umbrella, leaving less room than ever for competitors. Launching a phone that’s competitive in price and features an enormous amount of research and execution that attempt to make it as close a competitor as possible to its own flagship line, Apple has set itself up for a really diverse and interesting fiscal Q4.

Whether you help Apple boost its average selling price by buying one of the maxed out XS models or you help it block another Android purchase with an iPhone XR, I think it will probably be happy having you, raw or cooked.

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