Apple Arcade

Apple Arcade launches later this month for $4.99/mo

Posted by | Apple Arcade, Apple Hardware Event 2019, Gaming, TC | No Comments

Apple finally delivered more details on its gaming subscription program, Apple Arcade.

The ad-free gaming service will launch September 19 for $4.99 per month with a one-month free trial.

Users will access the service via a dedicated Arcade tab in the App Store. The company reiterated that the service will boast “more than 100 ground-breaking exclusive games,” also noting that new titles will be added every month.

Arcade titles are playable on iPhone, iPad, Mac and Apple TV. Though Apple maintained that the additions will be cross-genre, it’s apparent that the emphasis is on more snack-able titles rather than desktop class epics.

Apple has partnered with some high-profile studios like Konami, Square Enix and Capcom. We saw a few demos, which all seemed very mobile-friendly.

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Watch Apple unveil the new iPhone live right here

Posted by | Apple, Apple Arcade, Apple Hardware Event, Apple Hardware Event 2019, apple tv, Apple Watch, Apps, Gadgets, iOS, iOS 13, iPad, iPad Pro, iPados, iPadOS 13, iPhone, iphone 11, iPhone 11 Pro, iPhone 11 Pro Max, macos, macOS Catalina, Mobile, watchOS, watchOS 6 | No Comments

Apple is set to announce new iPhone models today. The company is holding a keynote on its campus at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right here as the company is streaming it live.

Update: And it’s over. The video of the event isn’t up just yet (Update 2: the video is up), but head over to our coverage of the event:


Rumor has it that the company plans to unveil three new smartphones. The iPhone 11 should replace the iPhone XR in the lineup, while the iPhone 11 Pro and 11 Pro Max should replace the iPhone XS and XS Max respectively.

Apple could also update the Apple Watch with a new titanium version. You can also expect to get the release date of iOS 13, iPadOS 13, tvOS 13, macOS Catalina and watchOS 6. Let’s see if Apple announces the launch dates of Apple TV+ and Apple Arcade as well.

When it comes to less likely announcements that could still happen, Apple has been working on new MacBooks, a new Apple TV with a more powerful system-on-a-chip and new iPads. All eyes are on the new iPhone, but Apple could use today’s conference to announce those other products.

You can watch the live stream directly on this page. For the first time, Apple is streaming its conference on YouTube.

If you have an Apple TV, you can download the Apple Events app in the App Store. It lets you stream today’s event and rewatch old ones. The app icon was updated a few days ago for the event.

And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you live-stream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Microsoft Edge, Google Chrome and Mozilla Firefox.

Of course, you also can read TechCrunch’s live blog if you’re stuck at work and really need our entertaining commentary track to help you get through your day. We have a team in the room.

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Apple said to be spending more than $500M on Arcade gaming subscription effort

Posted by | Apple, Apple Arcade, Gaming, TC | No Comments

Apple’s new gaming subscription service Apple Arcade may have been a bit of a footnote at its Services event earlier this month compared to the stage time given to more prime time-ready efforts like Apple TV+ and Apple News+, but the company is throwing some major funding behind its effort to get people paying a monthly fee for exclusive titles.

The company has already set aside a budget of more than $500 million for its Arcade service, according to a report in the Financial Times.

The service, arriving in the fall, will let users play exclusive gaming titles across their Apple devices ad-free and offline. The titles will be free of micro-transactions, unlike many of the popular gaming titles on the App Store.

While the company has already reportedly spent more than $1 billion on its TV+ content service, the gaming subscription world marks another uncharted territory for Apple as it will put the tech giant in the position of curating with its cash by directly funding titles for exclusive launches on Apple Arcade. At its event, the company detailed that it will have more than 100 new and exclusive gaming titles launching as part of its service.

The report states that in order to receive funding from Apple, developers will have to eschew releases on the Google Play Store and refrain from taking part in other gaming subscription services. After a “few months” of exclusivity, developers will be able to release their games on non-mobile platforms such as PCs and gaming consoles. The company is focusing its efforts on funding indie titles as opposed to bankrolling AAA studios to create an exclusive epic.

As with Apple TV+, we’re still waiting on exact details regarding price and availability.

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Apple Arcade is Apple’s new cross-platform gaming subscription

Posted by | Apple, Apple Arcade, Apple Hardware Event 2018, Gaming, TC | No Comments

Apple wants to tilt the balance from ad-laden freemium gaming titles toward all-access ad-free gaming experiences that can be downloaded across platforms on iOS, macOS and tvOS.

At the company’s services event this morning, they announced Apple Arcade, their new premium subscription service for gaming across their hardware products. “We want to make gaming even better,” Apple CEO Tim Cook said onstage.

The subscription will boast 100+ new and exclusive games while Apple will be adding new content “all the time.” It looks like the company will have a hand in building out the titles by working directly with developer partners to produce titles. Early partners include names like Disney, Konami and Lego.

Another important note: All games will be playable offline. This is a content play rather than a tech product like Google’s recently announced Stadia game-streaming platform. The subscription will provide access to all of the content in the games without ads.

Apple has the benefit of building this directly into the App Store; you’ll be able to access Apple Arcade from a new bottom tab in the App Store app. This may be the company’s best chance at leveraging its strength on iOS to finally build a better home for games on Mac.

The service is coming this fall. Apple oddly didn’t detail pricing, though they did share it would be launching in 150 regions.

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