amazon dash

Amazon stops selling stick-on Dash buttons

Posted by | Amazon, amazon dash, api, button, connected objects, Dash, dash button, Dash Replenishment, e-commerce, eCommerce, Gadgets, Germany, Internet of Things, IoT, voice assistant | No Comments

Amazon has confirmed it has retired physical stick-on Dash buttons from sale — in favor of virtual alternatives that let Prime Members tap a digital button to reorder a staple product.

It also points to its Dash Replenishment service — which offers an API for device makers wanting to build internet-connected appliances that can automatically reorder the products they need to function, be it cat food, batteries or washing power — as another reason why physical Dash buttons, which launched back in 2015 (costing $5 a pop), are past their sell-by date.

Amazon says “hundreds” of IoT devices capable of self-ordering on Amazon have been launched globally to date by brands including Beko, Epson, illy, Samsung and Whirlpool, to name a few.

So why press a physical button when a digital one will do? Or, indeed, why not do away with the need to push a button all and just let your gadgets rack up your grocery bill all by themselves while you get on with the importance business of consuming all the stuff they’re ordering?

You can see where Amazon wants to get to with its “so customers don’t have to think at all about restocking” line. Consumption that entirely removes the consumer’s decision-making process from the transactional loop is quite the capitalist wet dream. Though the company does need to be careful about consumer protection rules as it seeks to excise friction from the buying process.

The e-commerce behemoth also claims customers are “increasingly” using its Alexa voice assistant to reorder staples, such as via the Alexa Shopping voice shopping app (Amazon calls it “hands-free shopping”) that lets people inform the machine about a purchase intent and it will suggest items to buy based on their Amazon order history.

Albeit, it offers no actual usage metrics for Alexa Shopping. So that’s meaningless PR.

A less flashy but perhaps more popular option than “hands-free shopping,” which Amazon also says has contributed to making physical Dash buttons redundant, is its Subscribe & Save program.

This “lets customers automatically receive their favorite items every month,” as Amazon puts it. It offers an added incentive of discounts that kick in if the user signs up to buy five or more products per month. But the mainstay of the sales pitch is convenience with Amazon touting time saved by subscribing to “essentials” — and time saved from compiling boring shopping lists once again means more time to consume the stuff being bought on Amazon…

In a statement about retiring physical Dash buttons from global sale on February 28, Amazon also confirmed it will continue to support existing Dash owners — presumably until their buttons wear down to the bare circuit board from repeat use.

“Existing Dash Button customers can continue to use their Dash Button devices,” it writes. “We look forward to continuing support for our customers’ shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons.”

So farewell then clunky Dash buttons. Another physical push-button bites the dust. Though plastic-y Dash buttons were quite unlike the classic iPhone home button — always seeming temporary and experimental rather than slick and coolly reassuring. Even so, the end of both buttons points to the need for tech businesses to tool up for the next wave of contextually savvy connected devices. More smarts, and more controllable smarts is key.

Amazon’s statement about “shifting focus” for Dash does not mention potential legal risks around the buttons related to consumer rights challenges — but that’s another angle here.

In January a court in Germany ruled Dash buttons breached local e-commerce rules, following a challenge by a regional consumer watchdog that raised concerns about T&Cs that allow Amazon to substitute a product of a higher price or even a different product entirely than what the consumer had originally selected. The watchdog argued consumers should be provided with more information about price and product before taking the order — and the judges agreed — though Amazon said it would seek to appeal.

While it’s not clear whether or not that legal challenge contributed to Amazon’s decision to shutter Dash, it’s clear that virtual Dash buttons offer more opportunities for displaying additional information prior to a purchase than a screen-less physical Dash button. They also are more easily adaptable to any tightening legal requirements across different markets.

The demise of the physical Dash was reported earlier by CNET.

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Amazon Dash buttons judged to breach consumer rules in Germany

Posted by | Amazon, amazon dash, consumer protection, consumer rights, eCommerce, Europe, Gadgets, Germany, lawsuit, munich | No Comments

Amazon’s Dash buttons have been found to breach consumer e-commerce rules in Germany.

The push-to-order gizmos were debuted by Amazon in 2015 in an attempt by the e-commerce giant to shave friction off of the online shopping process by encouraging consumers to fill their homes with stick-on, account-linked buttons that trigger product-specific staple purchases when pressed — from washing powder to toilet roll to cat food.

Germany was among the first international markets where Amazon launched Dash, in 2016, along with the U.K. and Austria. But yesterday a higher state court in Munich ruled the system does not provide consumers with sufficient information about a purchase.

The judgement follows a legal challenge by a regional consumer watchdog, Verbraucherzentrale NRW, which objects to the terms Amazon operates with Dash.

It complains that Amazon’s terms allow the company to substitute a product of a higher price or even a different product in place of what the consumer originally selected for a Dash push purchase.

It argues consumers are also not provided with enough information on the purchase triggered when the button is pressed — which might be months after an original selection was made.

Dash buttons should carry a label stating that a paid purchase is triggered by a press, it believes.

The Munich court has now sided with the group’s view that Amazon does not provide sufficient information to Dash consumers, per Reuters.

In a press release following the ruling, Verbraucherzentrale NRW said the judges agreed Amazon should inform consumers about price and product before taking the order, rather than after the purchase as is currently the case.

It also expressed confidence the judgement leaves no room for Amazon to appeal — though the company has said it intends to do so.

Commenting on the ruling in a statement, Verbraucherzentrale NRW consumer bureau chief, Wolfgang Schuldzinski, said: “We are always open to innovation. But if innovation is to put consumers at a disadvantage and to make price comparisons more difficult, then we use all means against them, as in this case.”

Amazon did not reply to questions about how it intends to respond to the court ruling in the short term, such as whether it will withdraw the devices or change how Dash works in Germany.

Instead it emailed us the following statement, attributed to a spokesperson: “The decision is not only against innovation, it also prevents customers from making an informed choice for themselves about whether a service like Dash Button is a convenient way for them to shop. We are convinced the Dash Button and the corresponding app are in line with German legislation. Therefore, we’re going to appeal.”

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Hiku’s New Connected Grocery Scanner Lets You Order Groceries From Walmart And Peapod

Posted by | amazon dash, e-commerce, eCommerce, Gadgets, groceries, hiku, shopping, Startups, TC | No Comments

hiku lifestyle image 2 Amazon may be leading the internet-of-things market when it comes to push-button ordering via hardware devices like its Dash grocery scanner and Dash buttons, but it’s not without its competition. Today, a company called hiku announced the second generation of its own shopping button, which now allows customers to order groceries from Walmart’s online service as well as Peapod,… Read More

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