Adobe

Kapwing is Adobe for the meme generation

Posted by | Adobe, Apps, funding, Imgur, Kapwing, Media, Memes, Mobile, Recent Funding, Social, Startups, TC, video editor | No Comments

Need to resize a video for IGTV? Add subtitles for Twitter? Throw in sound effects for YouTube? Or collage it with other clips for the Instagram feed? Kapwing lets you do all that and more for free from a mobile browser or website. This scrappy new startup is building the vertical video era’s creative suite full of editing tools for every occasion.

Pronounced “Ka-pwing,” like the sound of a ricocheted bullet, the company was founded by two former Google Image Search staffers. Now after six months of quiet bootstrapping, it’s announcing a $1.7 million seed round led by Kleiner Perkins.

Kapwing hopes to rapidly adapt to shifting memescape and its fragmented media formats, seizing on opportunities like creators needing to turn their long-form landscape videos vertical for Instagram’s recently launched IGTV. The free version slaps a Kapwing.com watermark on all its exports for virality, but users can pay $20 a month to remove it.

While sites like Imgur and Imgflip offer lightweight tools for static memes and GIFs, “the tools and community for doing that for video are kinda inaccessible,” says co-founder and CEO Julia Enthoven. “You have something you install on your computer with fancy hardware. You should able to create and riff off of people,” even if you just have your phone, she tells me. Indeed, 100,000 users are already getting crafty with Kapwing.

“We want to make these really relevant trending formats so anyone can jump in,” Enthoven declares. “Down the line, we want to make a destination for consuming that content.”

Kapwing co-founders Eric Lu and Julia Enthoven

Enthoven and Eric Lu both worked at Google Image Search in the lauded Associate Product Manager (APM) program that’s minted many future founders for companies like Quip, Asana and Polyvore. But after two years, they noticed a big gap in the creative ecosystem. Enthoven explains that “The idea came from using outdated tools for making the types of videos people want to make for social media — short-form, snackable video you record with your phone. It’s so difficult to make those kinds of videos in today’s editors.”

So the pair of 25-year-olds left in September to start Kapwing. They named it after their favorite sound effect from the Calvin & Hobbes comics when the make-believe tiger would deflect toy gunshots from his best pal. “It’s an onomatopoeia, and that’s sort of cool because video is all about movement and sound.”

After starting with a meme editor for slapping text above and below images, Kapwing saw a sudden growth spurt as creators raced to convert landscape videos for vertical IGTV. Now it has a wide range of tools, with more planned.

The current selection includes:

  • Meme Maker
  • Subtitles
  • Multi-Video Montage Maker
  • Video Collage
  • Video Filters
  • Image To Video Converter
  • Add Overlaid Text To Video
  • Add Music To Video With MP3 Uploads
  • Resize Video
  • Reverse Video
  • Loop Video
  • Trim Video
  • Mute Video
  • Stop Motion Maker
  • Sound Effects Maker

Kapwing definitely has some annoying shortcomings. There’s an 80mb limit on uploads, so don’t expect to be messing with much 4K videos or especially long clips. You can’t subtitle a GIF, and the meme maker flipped vertical photos sideways without warning. It also lacks some of the slick tools that Snapchat has developed, like a magic eraser for Photoshopping stuff out and a background changer, or the automatic themed video editing found in products like Google Photos.

The No. 1 thing it needs is a selective cropping tool. Instead of letting you manually move the vertical frame around inside a landscape video so you always catch the action, it just grabs the center. That left me staring at blank space between myself and an interview subject when I uploaded this burger robot startup video. It’s something apps like RotateNFlip and Flixup already offer. Hopefully the funding that also comes from Shasta, Shrug Capital, Sinai, Village Global, and ZhenFund will let it tackle some of these troubles.

Beyond meme-loving teens and semi-pro creators, Kapwing has found an audience amongst school teachers. The simplicity and onscreen instructions make it well-suited for young students, and it works on Chromebooks because there’s no need to download software.

The paid version has found some traction with content marketers and sponsored creators who don’t want a distracting watermark included. That business model is always in danger of encroachment from free tools, though, so Kapwing hopes to also become a place to view the meme content it exports. That network model is more defensible if it gains a big enough audience, and could be monetized with ads. Though it will put it in competition with Imgur, Reddit and the big dogs like Instagram.

“We aspire to become a hub for consumption,” Enthoven concluded. “Consume, get an idea, and share with each other.”

Powered by WPeMatico

Adobe could bring Photoshop to the iPad

Posted by | Adobe, adobe photoshop, Apps, Gadgets, Mobile, photoshop | No Comments

Adobe currently has three dozens apps in the App Store. But one app is still missing. According to a report from Bloomberg, the company could be working on a full-fledged version of Photoshop for the iPad. And it makes sense for a ton of reasons.

First, it’s clear that the iPad has become powerful enough to run complicated image editing software. Just two days ago, Serif launched Affinity Designer for the iPad, an Adobe Illustrator competitor. You can also look at benchmarks to find out that the iPad Pro is now more powerful than most mid-range laptops.

Second, now that you can effortlessly sync your files and projects across multiple devices, many people work using multiple devices. It’s been true for many years if you’re just working on a Microsoft Word file on your work computer and your personal laptop for instance. Maybe you use Dropbox or OneDrive to stay on the same page. But it’s also true with huge media libraries now.

A few years ago, people looked at their devices based on contexts. Maybe you had a work laptop, a couch-computing iPad, a big desktop computer for games, etc. But this is a thing of the past now that you can literally work from all your devices.

And when it comes to Photoshop, the Apple Pencil and touch screen makes the iPad a particularly useful device. Maybe you need a big screen to look at a photo, but maybe you want to use the Apple Pencil to interact with the photo.

Bringing Photoshop to the iPad could let you seamlessly work on the same file across multiple devices, switching back and forth between those two devices. Illustrators could really use this kind of flexibility and ditch their Wacom tablet.

You might remember that Apple has put together a Pro Workflow Team for the same reason. You could imagine launching Final Cut Pro X or Logic Pro X on an iMac and on an iPad to interact with a project in different ways. Apple may not be working on Macs with a touchscreen, but it’s clear that there will be ways to interact with a creative project using your finger or the Apple Pencil.

Finally, bringing Photoshop to the iPad makes sense on a business model perspective. Now that Adobe has shifted to a subscription model, the company needs to increase stickiness as much as possible. If you end up spending more time in Adobe apps because your favorite app is on all platforms, you’ll keep paying for Creative Cloud every month.

This project will be an engineering achievement. But this isn’t the first time Adobe is developing a single app for multiple platforms.

TIL the new Lightroom CC is almost entirely built in Lua, running the same codebase on iOS, Mac, Windows & Android using Adobe’s new UI system & design language. Seems significant… 🤭

— Steve Troughton-Smith (@stroughtonsmith) July 13, 2018

Bloomberg says that we might hear more from Photoshop for iPad at the Adobe Max conference in October. Adobe’s chief product officer of Creative Cloud Scott Belsky confirmed that the company was working on releasing these new versions as quickly as possible.

Powered by WPeMatico

InVision mobile app updates include studio features and desktop to mobile mirroring

Posted by | Adobe, adobe systems, Android, app-store, apple inc, Atlassian, ceo, clark valberg, designer, InVision, inVisionApp, mobile app, mobile device, mobile devices, Software, TC | No Comments

InVision, the software a service challenger to Adobe’s design dominance, has just released a new version of its mobile app for iOS and is beta-testing new features for Android users as it tries to bring additional functionality to designers on-the-go.

The new app tools feature “studio mirroring” for reviews of new designs directly on mobile devices, so that designers can see design changes to applications made on the desktop display on mobile in real time.

The mirroring feature works by scanning a QR code on a mobile device which lets users view design changes and test user experiences immediately.

The company is also bringing its Freehand support — which allows for collaborative commenting on design prototypes to tablets so teams can comment on the fly, the company said.

The tools will give InVision another arrow in its quiver as it tries to take on other design platforms (notably the 100 pound gorilla known as Adobe) and are a useful addition to a service that’s trying to woo the notoriously fickle design community with an entire toolkit.

As we wrote in May when the company launched its app store:

While collaboration is the bread and butter of InVision’s business, and the only revenue stream for the company, CEO and founder Clark Valberg feels that it isn’t enough to be complementary to the current design tool ecosystem. Which is why InVision launched Studio in late 2017, hoping to take on Adobe and Sketch head-on with its own design tool.

Studio differentiates itself by focusing on the designer’s real-life workflow, which often involves mocking up designs in one app, pulling assets from another, working on animations and transitions in another, and then stitching the whole thing together to share for collaboration across InVision Cloud. Studio aims to bring all those various services into a single product, and a critical piece of that mission is building out an app store and asset store with the services too sticky for InVision to rebuild from Scratch, such as Slack or Atlassian .

Powered by WPeMatico

Adobe launches redesigned Lightroom for Android

Posted by | Adobe, Android, Apps, lightroom, Mobile, mobile apps, photo management, TC | No Comments

 Adobe launched an update for its Lightroom photo management and editing apps on iOS and Android today. The iOS app for iPhone and iPad is getting a few new features, including support for Adobe’s selective brush, a new details tab and an interface update for the iPad version. That’s all pretty nice, but the biggest news here is that Adobe also completely redesigned the Android app… Read More

Powered by WPeMatico

Lightroom for iOS receives the gift of universal RAW support

Posted by | Adobe, Apps, cameras, Digital Cameras, Gadgets, lightroom, Mobile, Photography, TC | No Comments

Raw-Lr-Import Adobe’s Lightroom is a widely used tool among photographers, but the mobile version has always been hampered by poor RAW support — until now. Previously limited to DNG files, Lightroom for iOS now has the ability to open and tweak any RAW file that the desktop version can. Read More

Powered by WPeMatico

Smartphone-Driven Holiday Sales Nearly Doubled In 2015

Posted by | Adobe, e-commerce, eCommerce, holiday sales, m-commerce, Mobile, online shopping, retail, sales, shopping, TC | No Comments

1453211408607 The shift to smartphones as a preferred means of online shopping is continuing to have an impact on the e-commerce industry, according to new data released by Adobe this morning. During the 2015 holiday sales season, including both November and December, smartphones nearly doubled their share of sales over the year prior, accounting for 17 percent of sales versus tablets’ mere 11 percent. Read More

Powered by WPeMatico

Dropbox Now Lets You Edit PDF Files While On The Go

Posted by | Adobe, Apps, Dropbox, Mobile | No Comments

dropbox-adobe Dropbox says that, starting now, customers will be able to edit PDF files saved into their Dropbox accounts while using iOS applications, with support for Android set to arrive in the near future. This improved support for working with the popular file format comes on the heels of Dropbox’s partnership with Adobe, announced last month, which included Dropbox’s integration into… Read More

Powered by WPeMatico

Adobe Brings Photoshop Mix, Brush CC, Shape CC And Color CC To Android

Posted by | Adobe, Apps, Creative Cloud, Mobile, Photoshop CC, TC | No Comments

cc_0 Adobe launched four new Android apps today (slightly ahead of schedule). While the company has long offered iOS tools for popular apps like Photoshop, Lightroom and others, it has generally not made these services available for Android. Starting today, however, Creative Cloud subscribers can also use Photoshop Mix, Brush CC, Shape CC and Color CC on Google’s platform.
According… Read More

Powered by WPeMatico