According to a report from The Information, Apple could choose to bundle all its media offerings into a single subscription. While Apple’s main media subscription product is currently Apple Music, it’s no secret that the company is investing in other areas.
In particular, Apple has bought the distribution rights of many TV shows. But nobody knows how Apple plans to sell those TV shows. For instance, you could imagine paying a monthly fee to access Apple’s content in the TV app on your iPhone, iPad and Apple TV.
In addition to that, Apple acquired Texture back in March. Texture lets you download and read dozens of magazines with a single subscription. The company has partnered with Condé Nast, Hearst, Meredith, News Corp., Rogers Communications and Time Inc. to access their catalog of magazines.
Texture is still available, but it’s clear that Apple has bigger plans. In addition to reformatting and redistributing web content in the Apple News app, the company could add paid content from magazines.
Instead of creating three different subscriptions (with potential discounts if you subscribe to multiple services), The Information believes that Apple is going to create a unified subscription. It’s going to work a bit like Amazon Prime, but without the package deliveries.
For a single monthly or annual fee, you’ll be able to access Apple Music, Apple TV’s premium content and Apple News’ premium content.
Even if you don’t consume everything in the subscription, users could see it as a good value, which could reduce attrition.
With good retention rates and such a wide appeal, it could help Apple’s bottom line now that iPhone unit sales are only growing by 0.5 percent year over year. It’s still unclear when Apple plans to launch its TV and news offerings.
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